Digital Marketing : A Good Or Evil?

Currently, the business world is rapidly changing due to technology advancement. Every company needs to catch up to the latest trends to be able to survive in the industry (Olsen, 2005). Turning into the digital age, online marketing like social media are now being used in most organizations. It is a good opportunity for companies to apply digital marketing to their marketing activities since it is much cheaper and affordable than the traditional marketing methods. Moreover, online media will enable marketing team to get customers’ feedback about their products and services in real time and improve what negatively affects their company (Irwin, 2011).

Introduction Marketers must confront many legal issues in today's society in order to create a successful business. Many marketing elements are within their control however they must also deal with the competitions marketing strategies or new technologies. Marketers are quickly leaving their television, print, and radio ads to the way of the future, the Internet. Businesses local, regional, and national have quickly embraced the Internet as an inexpensive means of advertising to reach a larger target audience. The Internet has become the one of the most effective ways advertise, and sell goods and services. The Internet can simply be defined as a network of networks which produces a "new medium of worldwide

Emerging in the early 1900’s, marketing strategies are a fairly youthful practice in the world of business. Nearly a century later, product and service exposure has evolved into the focal point of all business strategies. Majoring in marketing with a concentration in fashion merchandising, I regularly seek out new ways to emerge myself in the world of fashion advertising. My focus narrows in on the collision of fashion and its consumers. After conducting thorough research, it is evident that there is a drastic pivot away from traditional marketing methods toward digital marketing strategies. In an age where technology seems just as important as the oxygen we breathe, I uncovered both the positives and negatives of marketing via social media versus traditional marketing methods. Traditional marketing methods include publishing advertisements through outlets such as billboards, magazines, newspapers, and radio broadcasts, while digital marketing channels consist of social media, pay-per-click advertisements, and newsletters. Triumphing these various marketing strategies, Social Media marketing takes the spotlight in a majority of 21st century business approaches. When pondering why the fashion industry chooses social media marketing rather than traditional marketing methods, it is important to take into consideration various factors. The fashion industry chooses this marketing technique because social media marketing reaches a larger audience, creates strong parasocial

On another note, it seems like technology has progressed at a phenomenal pace in the last two decades than any other time in history. And as long as there is technology, digital marketing will continue to evolve, giving new and small businesses the chance to build their companies from the ground up. With this, digital marketing through social media, banner ads, websites, and YouTube videos has become an increasingly popular initiative. This enables target audiences to see more content; become more familiar with the company’s brand, product, or services; and by process, build trust. Indeed, social media plays a critical role in online marketing. Routine updates and posts on Facebook, Twitter, Instagram or Pinterest can form part of

The main aim of this research paper is to critically examine “how digital marketing transformed shipping industry”. The analytical study mainly focuses on determining digital marketing strategy within the shipping industry. Digital marketing is a broader term; however the main objective is marketing products and services by making effective use of digital technologies in order to significantly reach the prospects or customers. It involves internet as well as non-internet marketing tactics such as search engine optimisation, mobile phone marketing, link building, social media marketing as well as includes other types of digital media like e-books advertisement and display marketing. The particular research examination focuses on the impact and influence of digital marketing on shipping industry. In this section proposed effective research questions and aims that are necessary to accomplish in order to present

Digital marketing has allowed companies to have a global reach. Time and distance becomes a matter of perspective with the delivery and circulation of goods and services transcending international boundaries.

Throughout history, humans as a society have grown tremendously since the industrial revolution. We now live in the Information Age. This is an age in human history that is characterized by the introduction of the personal computer in the 1970s. Since then technology continues to be introduced to allow us to have networking, the news, the latest technologies right at our finger tips. About eighty-six percent of people spend about five hours a day on cell phones, we spend twenty hours a week online, and we spend about one hundred fifty minutes a day on social media. Social media has been one of the biggest movements of the information age. What exactly is social media? And how does it affect businesses today? We will explore how Facebook, Instagram, and Twitter among other social media platforms have helped boost sales to unimaginable heights, this single most important effect, has forced companies to consider its policies and thereafter direct sales. Also, we will explore why a company’s online presence is important and the effects of it in a business marketing strategy and direct sales.

Because of its’ technology, Consumers are increasingly well informed, with the advent of internet technology which allows them to gather a great deal of information before making the choice to “hire” one product/service or another, according to their needs. Successful companies are increasingly turning to marketing to find niches spaces in the consumer consciousness in an effort to increase customer reaction by treating them as individuals with specific sets of needs. Company websites may offer specialized services that cover a wide range of possible targets in an effort to induce these more empowered customers to find value, displaying the loyalty that stems from satisfaction. The relationship between the consumer and the business is no longer necessarily determined entirely by the politics and media in this new age of marketing and the internet, which could afford to offer a sort of “one size fits all” package prior to macro-environmental reform initiatives that made the market more competitive and therefore individualized towards people’s needs. Successful and forward-thinking companies in the digital age must now concentrate on building profitable relationships with their customers, just as in any business.

Let’s be honest, in an ever rapidly changing society where technology is more accessible and more commonplace, marketing has become very versatile and efficient from major companies to small businesses capitalizing on the social media craze. Keeping up with trends is no exception when it comes to the marketing industry to promote and generate business for products such as movies and shows on Netflix to services provided by a small tax consultant firm trying to make a name for itself. The focus of this paper is to illustrate the different areas of marketing related to social media in today’s society in hopes of stressing the importance of how marketers conduct business with current technology and how it helps consumer interests. Aspects covered in this paper will include the benefits social media provides, marketing tools entrepreneurs are utilizing to promote their product, and a series of data to support the use of social media and the impact it has on consumers and entrepreneurs.

In one of the studies the author has tried to compare social media marketing to that of traditional marketing. One major difference that has been pointed is the fact that traditional marketing involves creating a one way message crafted by the marketer but in social media there is always a two way conversation (Howard, Mangold & Johnston, 2014).Engagement is the key aspect in social media marketing. Strategy plays a very important role in this and in order to provide information, an efficient social media requires in building a platform for the target markets in order to communicate with the audience and maintaining those relationships. The author pointed it out that another advantage a social media marketer would have over traditional marketing is that you are able to see the effects of your message (by looking at the analytics), whereas in traditional marketing tactics are usually not assessable.

As we entered the digital information age in the 1990’s, many people across the world truly believed that Jan. 1, 2000 would bring the end of the world with it. While this was far from true, the ease of access to information that came with the turn of the century still brought upon unbelievable changes to the world as many people had known it to be. One of the biggest changes is the evolution of advertising from print and TV, to now include audiences across the internet through the use of social media marketing. Social media has truly had an immense impact on companies and the way they advertise their products and their services to their consumers. They are realizing that digital advertising has become one of the most important means of reaching customers in the information age. So important that businesses have had to dramatically increase their social media advertising budgets over time (Zhu & Chen, 2015, para. 1). Despite the importance of social media, the impact of using it has shown businesses that they also need to acquire a better understanding of how to use it to properly engage with customers. Overall, when used correctly and budgeted for, it has become an essential part of the marketing process.

Using new digital technologies constantly transform how current society operates in different spheres; consumer habits are one of the most influenced by these technological innovations, so digital marketing is popular day by day.

Internet and social media have changed the way companies promote their image. Some time ago, they tried to reach the masses using vehicles such as radio and television. Now, as people tend to stay more connected over time and to use social media to communicate with each other, there were designed many ways of marketing on them.

Building on the opportunities presented by the Internet, it is essential to devise a robust business strategy, as this will make sure the business remains focused and its marketing activities are aligned with the company’s business goals, as well as ensuring that it is aimed at the appropriate target market. In the process of preparing the digital marketing strategy, it was necessary to conduct considerable research regarding the business in order to identify and create an optimal strategy.

With the accelerating development of information technology, it is inevitable to be found the online community coupled with the human desire for connectedness. Indeed, there is a fact that the online social networking application Facebook registered more than 175 million active users in 2009 (Kaplan, 2010, pp. 59-68). In order to reach these digital consumers, corporations have shifted from traditional marketing to online marketing. Although some brands are struggling to tackle with its change and afraid of a radical shift of digitalization, Burberry, being well-known as the British luxury fashion brand, has successfully been able to shift its marketing strategies. The goal of this essay is to explore and identify the reasons why Burberry