Dunkin Donuts Vs Starbucks

Decent Essays
Two brands from the same product category that I chose to compare their social media promotional strategy are Dunkin’ Donuts and Starbucks. I chose the two brands because they are the two largest, most well-known, and direct competitor coffeehouse chains in America. Specifically, I chose to exam Dunkin’ Donuts and Starbucks’ activities on Instagram for a week. I selected Instagram because the majority of its users are millennial, and in this case, it’s the brands’ largest customers. Also, I find it’s interesting how many brands are shifting to Instagram, where it allows brands to create a visual story that draws consumer’s attention, engage, and connect with fans better as pictures are easier to remember and process.
Through Instagram, I learned
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