Dell Company Analysis for E-Marketing

University, Adapted by Faculty of Business- Athabasca. Electronic Commerce for Managers. Pearson Learning Solutions, 2014. VitalBook file.

I am choosing to do my Business Analysis paper on e-commerce. I will explain the importance of it as well as the effects on the global economy. I will discuss the advantages of telecommunications and information technologies in a business versus those businesses without e-commerce. I will also discuss the marketing strategies involved with e-commerce and how it helps businesses. Due to the global nature of internet business, electronic commerce (e-commerce) standards have become a priority on the national and international level. While most traditional businesses are subject to local, state, and national

Today, we are living in the age of information technology. Internet has brought revolution in every sphere of life. It has changed the way of our thinking, working and living. Last decade of 20th century witnessed major market players leaping to cash the dividends of this breakthrough. All major companies of the world are now utilizing the internet as an alternative channel for promotion and selling of their products. This paper critically analyzes the impacts of this transformation on the traditional channels and customers thereby focusing on future of the world markets. The research is backed by critical analysis on various aspects related to marketing channels around the world. At the end there are some useful guidelines for

The proposal presented herein gives the background information of Dell Computers Corporation highlighting the current operation for the manufacture of computers. The proposal highlights the potential of the company to increase its market share and profitability through change of its culture from order based to inventory base.

U12 M2 – Analyse the marketing opportunities and challenges faced by a selected business when using Internet marketing

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

E-Marketing is part of an organization’s e-business activities. It is the use of information technology in the process of creating, communicating, and delivering value to the customers and for managing customer relationships in way that benefit the organization and its stakeholders (Strauss and Frost, 2010). According to Michael Porter (2001), he said that “The key question is not whether to deploy Internet technology-companies have no choice if they want to stay competitive-but how to deploy it.” E-Marketing strategy need to provide consistent direction for an organization’s e-marketing activities that integrates with its other marketing activities and supports the overall objectives of the business. E-Marketing strategy includes segmentation, targeting, differentiation, and positioning. It is also known as Tier 1 strategies (Strauss and Frost, 2010, p.51).

Dell is among the world's leading computer manufacturers that has transformed and diversified into variety of business segments over the years. Products range from Dell PowerEdge servers, Power Vault, Dell EMC storage systems as well as PowerConnect switches for corporate clients. For individuals and professional customers products range from Dell Precision workstations, OptiPlex desktops, Dimension desktops, Inspiron and Latitude notebooks. Apart from these core products, the company also offer products and services range including printers, projectors, Axim handhelds, and other accessories. More recently, the company has announced intentions to explore LCD television/computer monitors as well as digital music players

The potential of e-marketing as strong form of marketing has been discussed in many publications. Despite the worldwide and the Middle East1 overwhelming statistics regarding the phenomenal growth of e-marketing and all other forms on internet based media. There was never clear method, to clearly identify the future expectations of the internet marketing.

Internet interconnected businesses have enormously grown owing to its flexible nature and the numerous ways in which the internet can be personalized. Due to these unique characteristics, the internet is continuously used by organizations and individuals for communication, leisure related activities and digital trading (Korgaonkar and Wolin, 2002). The revolution and the continuous innovation and renovation emerging has made the internet an integral part of the day to day running of the organizations. These have enabled businesses to offer a broad range of products and services to their clients globally. Thus many companies have resolved to have the internet as their primary marketing tool.

I hereby declare that the report entitled Consumer Behavior towards Online Marketing is my original work. It has not been submitted to any other university or Institution of higher learning for award of any degree or diploma.

Mostly data for this survey was collected from Internet users among students, employees and entrepreneurs in India in summer 2011. A purposive sample was recruited with the assistance from professional survey research companies. Overall, 190 questionnaires were collected from employees, one hundred ninety two from entrepreneurs, and one hundred ninety six from the students. This sample is considered a representative of the population. Pilot study was also conducted to test the validity and reliability of the research.

Dlodlo & Dhurup (2010, p.169-167) stated that, first: the implantation of e-Marketing depends on the security procedures (whether it 's adequate or not, organized or not), since any online research or purchase stand on trust mainly. Second: In addition, the cost of infrastructure and the cost of access and embracing have no longer constitute limitation in implementing e-marketing. Finally: the implementation of e-Marketing may limit by information barriers, just like doubts about the

This is to certify that this project entitled “The study on the level of appreciation of electronic marketing in the Zimbabwean Hospitality industry: The case of selected hotels in Harare” which is submitted by me in partial fulfilment of the requirements for the award of the degree Honours in Tourism, Leisure and Hospitality Management by the University of Zimbabwe comprises only my original work and due acknowledgement has been made in the text to all other material used.