Environmental Scanning & Porter's Five Forces in Business

1132 WordsJun 3, 20125 Pages
Individual Assignment Question 1 Word Limit : 1000 words In about 1000 words, highlight importance of conducting environmental scanning for a business organization. Question 2 Word Limit : 1000 words Conduct a detailed SWOT and Five Forces analysis for a business organization that you are familiar with in about 1000 words. Importance of Conducting Environmental Scanning for a Business Organization The success of certain organizations depend on the environment in which it 's operations are conducted in. The success of the organization then depends on the dependency of the environmental factors which affect the organization. Environmental scanning also involves the acquisition of…show more content…
As they say, the rest is history - and hard work coupled with positive work ethics have paid off. In 2003, the company recorded over US $40 billion in worldwide sales. REF: Welcome | McDonald 's Singapore. (n.d.). Welcome | McDonald 's Singapore. Retrieved April 17, 2012, from http://www.mcdonalds.com.sg/company (S.W.O.T Analysis of McDonald 's - Strengths, Weaknesses, Opportunities, Threats) Strengths • maintains strong global recognition and presence and considered to be a market leader in the fast food industry both domestic and internationally. • A global brand which has 30,000 restaurants over 100 countries and catering to an average of 50 million people daily. • considered "socially responsible and community oriented" by consumers by providing nutrition facts to consumers and actively part-taking in charity events. • utilizes technological advancements to save on labor costs and production time, ensuring food preparation is systematic. Weaknesses • high employee turnover, resulting in more resources used to train new employees • constant price competition with other fast-food competitors (KFC, Pizza Hut), resulting in lower profits • organization 's advertising is mainly targeted at children, much to society 's disapproval. Opportunities • research and development of new

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