Environmental Scanning & Porter's Five Forces in Business

wide range of food service capabilities to a variety of clients. It was the world's leading supplier of

largest food companies in the world, with operations in more than 86 countries, with 200 brands

The company has been franchising since 1997 and currently has over 600 restaurants across the globe. Many celebrities such as Rick Ro$$ and

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

The external environment affects a firm’s strategic actions. Essentially, if a company decision has created a disaster in the environment, they

I would suggest to a company to use the SWOT technique to find their strengths, weaknesses, opportunities and

SWOT analysis provides a structure for analyzing either your own strengths and weaknesses, and the opportunities and threats you face, or in a work context for analyzing the strengths, weaknesses, opportunities and threats a business or event faces. Ideally it is one step in a process which helps you to

-Competitor’s pricing strategy – competitors such as Taco Bell are offering similar products with reduced prices to compete for Chipotle’s market share

worldwide to serve the customers and is famous for the variety of products that it provides in the

Any organisations or companies that do not allow themselves to adapt to these environmental changes may suffer in the long term.

I have chosen the company named by Mc Donald’s for my assignment topic as it is a worldwide and well-known fast food company covered in Asia and Europe countries .

Fourth, the organization is represented as being in close inter-relationship with its environment; both influencing it and being influenced by it. The organization does not simply react to its environment but can proactively attempt to change the environment in ways which will benefit the organization.

With a promising vision statement “to be the most respected restaurant company on the planet “,

food giant was based on the perfection of its operations - the recipe for its success and growth. Its

In today's world, no business operates in isolation without interacting with the environment where it operates. Irrespective of the nature of business whether public or private organization; manufacturing; service industry; local or international firm, its operations are inhibited by the environment in which it operates.