communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign. Social Media today is present
AN INVESTIGATION INTO THE EFFECTIVENESS OF PERFORMANCE APPRAISAL TOOLS USED ON EMPLOYEE PERFORMANCE: (A CASE OF KENYA ANTI CORRUPTION COMMISSION) BY: RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR AWARD OF A DEGREE OF BACHELOR OF BUSINESS AND OFFICE MANAGEMENT OF JOMO KENYATTA UNIVERSITY OF AGRICULUTURE AND TECHNOLOGY MAY 2008 DECLARATION This research proposal is my original work and has not been presented in any university