_BANGLADESH UNIVERSITY OF BUSINESS & TECHNOLOGY (BUBT)_ __ PREPARED FOR FAYEZ AHMED Lecturer Department of Marketing Bangladesh University of Business and Technology (BUBT) PREPARED BY GROUP- RIDERS NAME ID SECTION INTAKE Marium Moushome 09103101008 1 22nd Apurba Kumar Ghosh 09103101009 1 22nd Shanto Kumar Ghosh 09103101017 1 22nd Mahmudur Rahman Kollol 09103101025 1 22nd Sajib Chandro Ghosh 09103101031 1 22nd Md. Jaed Hossain 09103101035 1 22nd _DATE OF SUBMISSION -_ 21TH AUGUST 2013 WHAT IS FAST MOVING CONSUMER GOODS (FMCG)? FMCG (fast moving consumer goods) is a term that is used to refer to those goods which are sold through retail stores. These goods have a short period …show more content…
It was Dr. John S. Pemberton who created this drink in 1886. Coca Cola touched base in every part of the US by 1895. The company began its franchisee operations in 1899 and gradually it opened up bottling plants in every corner of the globe. The universal popularity of Coca Cola is undisputed. The Coca Cola syrup mixed with carbonated water created ripples everywhere and today you can get a Coke in any part of the world. 5. PEPSICO: PepsiCo was created out of the amalgamation of two companies named Pepsi Cola and Frito Lay. The company which was formed in 1965 has its headquarters at Purchase in Harrison New York. It is a Fortune 500 company. PepsiCo is engaged in the manufacture of snack foods (grain based), beverages and other similar products. One of its best known brands is the cola beverage PEPSI-COLA. Created in 1893 its former name was 'Brad 's Drink '. 6. BRITISH AMERICAN TOBACCO: Another multinational tobacco major is the British American Tobacco company which is the world 's second largest tobacco company. It sells its tobacco products in several top markets across the globe. Many world-famous cigarette brands are manufactured by BAT. One of its top selling cigarette brands is PALL MALL. Some other leading cigarette brands manufactured by the company are Dunhill, Kent, Lucky Strike and Vogue. 7 NOKIA: Nokia is a Finnish multinational engaged primarily in the
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. Coca Cola was invented in May 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.
Pepsi –cola was started in the summer of 1898 in New Bern, North Carolina by Pharmacist Caleb Bradnham. PepsiCo Inc. started in 1965 with the merger of Pepsi-Cola and Frito-Lay. Since then, PepsiCo has continued to grow, adding new brands and product lines meeting the demands of the market. Throughout the years, they have strived and worked toward environmental sustainability. The ability to be financial stable gives PepsiCo the ability to give back and donate to those communities they are located in. PepsiCo’s mission to provide performance with purpose means delivering sustainable growth by investing in a healthier future for people and our planet. PepsiCo is continually increasing their triple bottom line.
Even though Coca-cola was invented in the late 1800s it was not as widely popular to the general public until later in history, this was widely due to advertising. Created by Dr. John S. Pemberton, Coca-Cola at first was only placed in soda fountains making it not as easily available for the whole country to have access to. Dr. Pemberton then sold his brand to many different businessmen who started to advertise the drink more aggressively to Americans. The businessmen hoped to make Coca-Cola the
Coca-Cola was invented by John Pemberton the Coca-Cola Company began in 1886. With more than 1.9 billion consumers a day, in more than 200 countries, Coca-Cola is dedicated to being the world’s largest beverage company by maintaining and gaining customers. Customer preference is a core value to coke. Coke has dedicated itself to meet the thirst needs of every customer. They engage with their customers at home, restaurants, sporting events. Almost everywhere customers go, they can find a coke product. They build their top line growth and capital efficiency through investment in FIFA World Cup, “Open Happiness” global campaign, and have many worldwide partners, increasing their business nearly 5% every year by creating a diverse customer base.
The Coca - Cola Company began its legacy in 1886. Dr. John Pemberton, a pharmacist from Atlanta, created the patented Coca - Cola syrup for sale in fountain
The worlds most famous soft drink Coca-Cola. Coca-Cola was first created by pharmacist Dr. John S. Pemberton in 1886. John Pemberton created this famous soft drink believing that it could cure diseases such as headaches and morphine addicts. The very interesting name came from some of the ingredients in the soft drink. The term Coca came from Coca leaves and Cola came from Kola nuts. John Pemberton wanted to create something that bring him success, he created Coca-Cola.
PepsiCo was founded in 1890’s by Caleb Bradham who was by then running a pharmacy business in New Bern, North Carolina. Today, it has risen to become one of the most recognized and successful snack
PepsiCo Inc. is an American multinational foods and beverage manufacturer. It is headquartered in Purchase, New York and operates in more than 200 countries around the Globe. It is one of the world's leading brands in the beverages and grain-based snack foods industry. It was incorporated in 1965 in North Carolina by Donald Kendall and Herman Lay. The main product offerings by PepsiCo Inc. include soft drinks, energy drinks, coffee drinks, breakfast bars, cereal, rice snacks, side dishes, sports nutrition, and bottled water. The most recognized brands of the company are Pepsi, Starbucks, Quaker, Lay's, Mountain Dew, Mirinda, Gatorade, Aquafina, Lipton, Frito-Lay, Brisk, Tropicana,
PepsiCo is one of the famous brand in FOOD and manufacturing of consumer goods From beverages to food to snacks, they offer wide range of products choices to the consumers from simple treat to healthful offerings. This brand was founded in New Bern, North Carolina,U.S in 1965 by donald Kendall and Herman Lay. The chairperson and CEO of PepsiCo is Indra Nooyi.
Coca Cola was created by Dr. John S. Pemberton who wanted to create a soft drinks that could be sold in
Coca Cola was invented by a pharmacist in the year 1886 when he was experimenting for a recipe for headache and an energizer. Nowadays Coke serves as one of the number one recognized brands of the world with a
John Stith Pemberton invented Coca Cola, in 1886. Asa Candler bought the formula and brand in 1889. The company was incorporated the Coca Cola Company in 1892. Its famous bottle, which remains the signature shape of Coca Cola today, was first manufactured in 1916. Coca Cola expanded overseas, in 1928, when Robert Woodruff, introduced Coca Cola to the Olympic Games. Coca Cola has grown to be the world 's most recognized brand, with more than 1.4 billion servings consumed each day. The Fortune 500 list for 2015 currently ranks Coca Cola at 63 on the list.
PepsiCo Inc. is an American created international organization that caused from the merging of Frito-Lay and Pepsi cola. Its control center are in the United States and the main concentration of the business is to manufacturing the market and allocate beverages, snack foods and other products.
PepsiCo is an American-based multinational corporation incorporated in 1965 in New York. It has marked its dominance in the manufacturing, advertising, and circulation of fibre-based nibble foods, beverages, and other commodities. PepsiCo was founded in 1965 in collaboration with Pepsi-Cola Company and Frito-lay, Inc. At first; this aerated drink was launched into the market with the brand name Brad’s drink in the year 1893.By the year 2009 Pepsi has become the most solid product of the company. The financial data of 2016 reveals that the company holds assets worth 74.129 US dollars. PepsiCo also actively participates in many charitable events; to list a few: grants to United Way and Young Men’s Christian Association. Pepsi has become a family
The Coca-Cola Company traces it's beginning to 1886, when Dr John Pemberton, began to produce Coca-Cola syrup for sale in fountain drinks. However the business of bottling began in 1899 when Benjamin F. Thomas and Joseph B. Whitehead, secured the elegant rights to bottle and sell Coca-Cola in United States from the Coca-Cola Company.