Feasibility Analysis

A management decision problem and a marketing decision problem. Management decision problem consists of questions that will help change and rectify the situation such as how to increase sales? While a marketing decision problem for Blackberry consists of How to make Blackberry in itself more appealing compared to its competitors such as IPhone and Nexus? What do the consumers want in a Blackberry when it comes to the applications and tools? How to make Blackberry more adaptable? What is the top priority in a smartphone that the target market wants to see and be able to use? What are the consumers’ expectations when it comes to a smartphone they prefer to use? Have consumers been affected by bad publicity or believe that Blackberry is not innovative anymore? One of the biggest problems might also include, as mentioned above, their change of target market to only corporation. Blackberry Ltd.’s last move to desert its consumer business and pay attention on selling products to companies is a risky bet that it can hang on to ground that is hurriedly eroding. Once consumers grew addicted to using other phones such as IPhones in their personal lives, they now wanted to be able to bring it and use it at work too, which again pushes Blackberry into the

There are also very basic applications on Google Play Store which provide some but not all of the features I would include in my application (such as apps which can calculate fuel consumption only but require constant user input on number of miles driven and fuel added to tank etc), these are often free but can have major issues such as accuracy, level of input or effectiveness of UI which make them not practical or convenient for the use of the client. My app will be different in the fact it will combine all the features of these apps into one app with a better UI and easier input methods, it will also be free meaning it will be more attractive to people in this industry who do not have a huge budget for a non-essential piece of software such as this. It will combine the positive features of apps available on the market and the costly trip computer devices to produce a free, or cheap app which offers the most important features of the expensive devices within the price range of the client.

The product that needs to be upgraded would be the Quest software. When looking at different store sites that have an online and instore site, the stores have software that will take and automatically take the product offline if the store sells the merchandise and the quantity gets too low. The idea that is proposed would be to take and have a USB cord that would be able to be integrated within Quest to be download on devices for updating the online store. The product, let’s call it Quest Mobile, would allow the companies that use Quest to update their online stores by giving them a login and password that could be loaded to their mobile devices so they could work from home. The Quest mobile app would be an upgrade to the desktop version. By having the app at the company’s fingertips, then it would save the need to have desktops with the software on them. The product would cost a company about 270K to develop an app. This is building the app from the ground up. The Quest mobile app would have to be built from the ground up since so far, something like this does not exist.

In the United States, their are about 1 million outlets (stores), and numerous amounts of online retailers that sell items to the public. The demand in this industry is primarily driven by spending and interest rates. Due to this fact economic health affects consumer confidence and spending. But overall there has been a consistent trend of sales in the sector as a whole. Overall in the United States, the industry has a combined revenue of about five trillion dollars. Revenue (in current trading dollars) for retail trade in the US is to forecasted to grow an annual compounded rate of five percent between 2015 and 2019. In addition, total United States retail sales increased 2.1 percent in the first ten months of 2015 compared to the same period in 2014.

Making hundreds of millions of dollars, RIM is blowing other competitors out of the water with huge demands for their products. Skipping almost a decade to 2007, when RIM’s subscriber base jumps to 8 million and revenues double to over $3 billion. That same year, RIM becomes Canada’s most valuable company, surpassing Royal Bank of Canada’s market worth on the TSX. BlackBerry’s innovation is what started the company and continues to improve it. Canadian inventions like the first telephone, Java programming language and the famous Canadarm required great innovation, like BlackBerry, to make them prominent and to stand out from the rest of the world. In conclusion, BlackBerry’s bold features and breakthroughs in telecommunications have shaped our mobile experiences we have

BlackBerry, previously known as Research in Motion (RIM), is a global company in the telecommunications industry. Founded in 1984, the company saw huge success in the early age of the smart phones. The company offers various cell-phone related devices as well as enterprise services, including security. Although BlackBerry’s cell phone success has dwindled in current years, its new CEO, John Chen, has made steps to improve profits and change the company’s focus to enterprise software suites and security.

The constant technology environmental changes have changed the way companies operate and consumers purchase products. Companies must stay abreast of new ways to advertise their products and make service fast, efficient, and reliable. Consumers are now looking for ways to order and pay for products with ease thru the use of apps, and smart phones. If companies do not fit their product in some form in the palm of the consumers hand thru their phone they will

Amazon and eBay attracted the most unique visitors each month to their global e-commerce sites. Forrester Research Inc. estimates that the global online population will be 2.32 billion in 2014. Online shoppers have more options than ever before. Used, hard to find items, and collectables are more accessible thru online shopping. Online shoppers no longer need to drive from one store to the next to find the best deal, and there is no need to stand in long lines making shopping online fast, easy and enjoyable.

Based on the pricing and charts above, this is within the cost of StaffSoultions Inc. It’s not the intentions of StaffSoultions Inc. to lose any revenues because of this project. For financing this project, StaffSoultions Inc. will seek a private financing to begin the process of developing this APP. The loan can be paid back within 5 years, if not sooner. If this APP goes according to plan, it is our intention to sell the APP to one of the more established company in the industry. Most of us understand that electronic communication is here to stay, it still can be difficult to figure out how to leverage it in a business sense.

BlackBerry is not just a phone, it is the power to do more and be more. The brand is the best available platform for mobilizing the business providing not just wireless email but business solutions to integrate mobile workers and important communications, information, business applications and back-end systems. In today‟s past faced life BlackBerry is the perfect tool to keep people connected to friends, family work as well as pursue their interests, all at the same time. BlackBerry products and services have been a significant contributor to the productivity enhancements ultimately reflected by the increase in profitability.

mobile phone market by 2012. App development costs could range from $40,000 to several hundred thousand

Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.

In the present Business organizations, mobile commerce has been presented in account, administration, retail, and telecommunication and data innovation administrations. In these areas, M-Commerce is not just being broadly acknowledged additionally it is by and large more utilized as a well known method for business/commerce. In this paper I attempt to give an outline of the essentials about m-commerce present statistics and limitations.

Euromonitor estimated that global e-commerce sales totaled over 500 billion dollars in year 2012, resulting in a 14.8% growth per year from 2007 to 2012. This rate is much higher than total retail sales which only increased 0.9% from 2007 to 2012 annually. While online sales percentages sound drastic, the reality is that only 4% of global retail sales accounted for actual online retail sales. The below chart from Euromonitor shows the 2012 online retail sales as a percentage of total retail sales per selected countries.

M-commerce offers benefits such as quick access to time sensitive information and instant connectivity to the internet. It also enables businesses to offer personalized and localized content as mobile devices enable them to have access to consumer’s preferences, status and location. M-commerce plays a key role in expanding the audience of a business on a massive scale, especially in developing countries where most people access the internet on mobile devices because they cannot afford a PC.