Case Study Of Blackberry

Making hundreds of millions of dollars, RIM is blowing other competitors out of the water with huge demands for their products. Skipping almost a decade to 2007, when RIM’s subscriber base jumps to 8 million and revenues double to over $3 billion. That same year, RIM becomes Canada’s most valuable company, surpassing Royal Bank of Canada’s market worth on the TSX. BlackBerry’s innovation is what started the company and continues to improve it. Canadian inventions like the first telephone, Java programming language and the famous Canadarm required great innovation, like BlackBerry, to make them prominent and to stand out from the rest of the world. In conclusion, BlackBerry’s bold features and breakthroughs in telecommunications have shaped our mobile experiences we have

The purpose of the report is how good BlackBerry run in the radio and television broadcasting and wireless communications equipment manufacturing industry in Canada in terms of revenues, market share, and the corporation’s Strength and weakness. Also, the report will analyze the BlackBerry’s three corresponding competitors’ market share in the hope of predicting the firm’s future performance.

With worldwide demand for wireless handheld’s, RIM quickly identified the market potentials which saw them launching BlackBerry products with outstanding functions. Eventually, this lead to their explosive growth with revenue skyrocketing to $6 billion. However, a corporate giant cannot reach such heights without deploying thriving

Technology is a huge impact on society. It shapes the way people talk, work, and study. They can also change our perspective on life. However, the most influential change that came across the world is cell phones. They are one of the most valuable electronic devices that made it easier for people to communicate with another person. BlackBerry is the prime example of expanding the cellular universal. It changes the way people are using cell phones due to its high quality features. However, the BlackBerry company did not always have a perfect way of being managed and market internationally. They have had to deal with issues that affected them. Furthermore, there has been a case study about BlackBerry’s business aspects. It is called “BlackBerry

Blackberry was the leading company in the mobile market for many years. With the advent of Apple’s iPhone and Google’s Android operating system in 2008, Blackberry began to lose market share. In 2013, Blackberry hired new talent to lead their company by the name of John Chen. Chen is credited with saving software maker Sybase in the 1990’s (Miller, 2013). With new leadership and a new inspiration and motivation to take back what once was, Blackberry is poised to regain its dominance in the enterprise mobile market. This is that strategy.

The purpose of the study is to evaluate BlackBerry 's de-escalating market share in Canadian market and provides a possible solution to cope up with this problem.

BlackBerry is not just a phone, it is the power to do more and be more. The brand is the best available platform for mobilizing the business providing not just wireless email but business solutions to integrate mobile workers and important communications, information, business applications and back-end systems. In today‟s past faced life BlackBerry is the perfect tool to keep people connected to friends, family work as well as pursue their interests, all at the same time. BlackBerry products and services have been a significant contributor to the productivity enhancements ultimately reflected by the increase in profitability.

This article talks about why Blackberry maker RIM may still have hope in the smartphone industry; meanwhile acknowledging that there is no longer any debate that BlackBerry is yesterday's technology. According to the article, RIM's once irrefutable position among business and government customers shows signs of eroding, as rivals like iPhone maker Apple make inroads. Competitive pressure in the U.S. is likely to increase if, as expected, Verizon Communications’

Of the many disruptive innovations that are impacting computing, social networking and how people and companies communicate, smartphones are among the most significant. Their impact on the traditional PC market continues unabated with research firms including the wlel-respected Gartner Group claiming that there are more smartphones sold in 2011 than traditional laptop PCs, a point Apple Inc., likes to mention in their annual report as their iPad is leading this assault on traditional computing (Apple Investor Relations, 2012). Smartphones are also re-ordering existing enterprise software areas long held under the control of such large and conservatively run companies including IBM, Oracle, SAP and others (Franke, Schreier, 2010). Due to the strength of the disruptive nature of this technology, market research and advisory firm Gartner states that approximately 469 M units were sold in the last year with this year's forecast being 1.1B total worldwide (Apple Investor Relations, 2012). As smartphones are used the majority of the time for keeping consumers and companies both linked to social networks, regardless if they are public or private

This case study analyzed why BlackBerry has recently suffered a bled market share in customer sector, which has resulted in dramatic losses of billions of dollars. The failure of its newest operating system, BlackBerry 10, was the direct reason that forced BlackBerry to implement significant changes in both senior management and target market. The study also elaborated on BlackBerry’s attempts of cutting costs, restructuring operations and maintaining customers. As a result, it pointed out that BlackBerry is still capable to tap on consumer market on a much smaller scale.

BlackBerry has always been strongest in their enterprise services sector. Even though hardware sales have always greatly surpassed service revenue, the service portfolio was the reason that most corporations signed on to the BlackBerry ecosystem. According to S&P Capital IQ, BlackBerry believes it has the largest installed user base in the mobile device management (MDM) market through the BlackBerry Enterprise Server (BES) system, although this claim could not be independently verified. As Apple’s iOS and Google’s Android operating systems begin to emulate certain features of BES, however, and reviewing BlackBerry’s dismal recent hardware releases, BlackBerry’s viability as a competitor in today’s highly innovative and fast-paced mobile device market remains to be seen.

The most positive strength of Blackberry’s is highly secure phones. RIM released its phones with secure encrypted network that allowed sending emails between phone without possibility of stealing the information. This has become the company’s unique selling point. As a result, Blackberry became the number one choice for governments and enterprises.

Keeping up with the industry and consumer tastes is especially important in rapidly changing industries such as the technology industry, as without staying at the forefront of development and innovation, it will be very hard for businesses in this industry to stand a chance of competing. In the technology industry as with biological species, it’s all about adaptability. If you can’t adapt, then you will be erased by history. A perfect example of this is Blackberry, which in June 2008 boasted shares topping $144 that are now only worth $6.50. BlackBerry’s failure to keep up with Apple and Google was a consequence of errors in its strategy and vision. First, after growing to dominate the corporate market, BlackBerry failed to anticipate that consumers — not business customers — would drive the smartphone revolution. Second, BlackBerry was blindsided by the emergence of the “app economy,” which drove massive adoption of iPhone and Android-based devices. Third, BlackBerry failed to realise that smartphones would evolve beyond mere communication devices to become full-fledged mobile entertainment hubs. BlackBerry insisted on producing phones with full keyboards, even after it became clear that many users preferred touchscreens. When BlackBerry finally did launch a touchscreen device, it

Blackberry, a former smartphone juggernaut, is a company that prides itself in being the most secure and productive mobile services and software firm on the market. It will be critiqued and analyzed in this paper. Following the critique, a recommendation will be made at the end.

In defining the market potential for selling slim line phones into Cuba, the marketing planning process, market segmentation and the core elements of the marketing strategy are defined in this analysis., The role of market research in supporting and strengthening the strategic market planning process are also discussed in this analysis, as is the definition of a marketing distribution channel strategy. A variety of Information Technologies (IT) are also defined in this planning document, specifically addressing the needs of the organization to communicate and collaborate across the many departments and divisions, partners, resellers and service organizations that together comprise the value chain of this enterprise. This market planning document first defines the market research information needed, its potential sources, and research completed to this point of the Cuban land line market. Included in this initial section on market research is an analysis of the types of market research which will be needed for initially designing the marketing plan and executing it. Second, the adoption rate of the proposed slim line phone in Cuba is accessed. Included in this section of the analysis are a series of recommendations for increasing the adoption of the slim line phones throughout Cuba after the formal product launch. Next, the services strategy is defines from the standpoint of how the new