Ge's Digital Revolution Redefining the E in Ge Analysis

Analyzing GE’s corporate-level strategy from 2001 – present with Jeff Immelt as CEO, GE focuses on the growth and development platforms. Technology is the key driving force for GE’s future and growth. Advancements in industries such as energy, health and aviation fueled demand for cleaner and more efficient energy production. GE identified new markets with potential high-growth that offered attractive returns through strategic mergers and acquisitions. As CEO, Jeff Immelt established a process for identifying projects that offered attractive growth potential which were then nurtured and treated as special projects or initiatives that were not subject to strict budget constraints. Immelt introduced GE’s three strategic imperatives as: (1) sustaining its strong business model, (2) strengthening the business portfolio, and (3) driving its growth initiatives. www.ge.com

GE Healthcare is capable of changing and constantly re-inventing itself to deal with changing business needs. Setting new standards for management, organizational design, Research and Development has been the pillar of the firm. This is evidenced by the establishment of the six distinctive business

For most companies, identifying what a learning organization should be and actually becoming one is tricky at best, impossible at worst. One way that manager's and companies can promote the concept of being a learning organization is to assess whether the company is in need of a short-term fix or whether it is more focused on long-term results. Organizational learning is a long-term activity that will build competitive advantage over time and requires sustained management attention, commitment, and effort. Learning organizations maximize their competitive positions during strong economic times and they prudently train their employees and prepare for change even in turbulent times. As a result, learning organizations and learning

* Technical Leadership – Immelt identified technology as a key driver of GE’s future growth and emphasized the need to speed up the diffusion of new technologies within GE and turn the corporate R&D into an intellectual house.

A learning organization is an organization that can change quickly, adapting to the new rules that the market environment has created. Businesses that know how to learn and develop quickly and effectively will thrive; those that don’t will not survive. It is easy to think of newer companies like Apple and Google as being the best learning organizations. Yet, some of the best examples of organizational learning practices are found in more mature organizations, such as the U.S. military. Throughout our lives we collect tidbits of information, knowledge through what we experience, we try to apply the lesson from these experience as we grow, we are curious by nature, adventurous we are learners and for many of us the process of learning never stops.

This report provides a comprehensive business analysis of Google as a company. Contents of this report will include; a comprehensive discussions on Google 's approach to value creation and how they maintain their competitive advantage in today 's markets, the current competitive situation of the company including their market environment, their current competition, and corporate business strategy. It will illustrate and explain the strategic framework of Google using such technics as, S.W.O.T analysis, Porter’s Five Forces, and a Pestle. Also included is the examination of the corporate culture within the company and how it reinforces Google’s current value creation strategy. Recommendations to improve the competitive position and the responsiveness to the business environment will also be discussed. Some topics discussed will be but not limited to; the re-alignments of current business structure, what changes that can be made to the corporate culture, and changes that can be made to the current business strategies.

Also; Citigroup, Inc. another competitor for the GE Company made a total of $64.95 billion in 2011, and when we compare it with GE and SI its earnings where even less in the same year, making General Electric a leader in the industry. With this valuable information GE management can analyze its competitor’s financial statements results and from there they can evaluate their faults and create new ways to increase their annuals earnings and secure their place as one of leading companies in their industry. Another way GE can go forward in the industry is by adapting its services and products to other countries that need them.

When Reg Jones, Welch’ Predecessor, became CEO in 1973, the company organization was just completed to be centralized, but Jones could not able to keep up with reviewing massive volume of information generated by 43 strategic plans. Finally in 1977, he capped GE’s departments, divisions, groups, and SBUs with a new organizational layer called “sectors”, which represented macrobusiness agglomerations.

GE health care has a global reorganization. IT should be considered as one of the most important key factor for their success. GE health care take record of each and everyone their patients records with the help of the technology that was developed during the years. They use a number of IT function for themselves and their patient’s convenience. Here in the below are listed with some of the evidences to prove that GE is a true technology user.

Soon after taking charge, Welch set the standard for each business to become the #1 or #2 competitor in its industry—or to disengage. Asked whether this simple notion represented GE’s strategy, Welch responded, “You can’t set an overall theme or a single strategy for a corporation as broad as GE.” By 1983, however, Welch had elaborated this general “#1 or #2” objective into a “three circle concept” of his vision for GE. (See Exhibit 2.)

General Electric’s next strength as a company is the amount of cash and liquid funds it currently has. According to the YCharts site, “General Electric currently has 137 billion in liquid funds” (YCharts, 2014). This is one of GE’s strengths as they are able to recruit and buy other companies with that money which also would be an opportunity for them. The cash on hand helps them out if there is another recession as General Electric would have that money to help counter any loss of profits and be able to inject that money into the company.

The third factor is Innovation. GE is at the forefront of innovation in the technological and services field. With 11 different operating units that make GE a Fortune 500 Company, it has to be constantly working to create and implement new technology and better service for the clients they serve. One example of its innovation prowess is that over the 110 plus year history of GE, it has amassed more than 67,500 patents and the firms scientists have been awarded to novel prices and numerous honors. GE needs to be innovating constantly because it operates in more than 100 countries around the world and generates approximately 45 percent of its revenues outside the U.S. mainland. A manager at GE needs to put innovation to work and function for his or her team. In order to do that the manager has to plan ahead taking in consideration that innovation leads to changes and he and his team have to he prepared to undertake them with or with out notice.

To achieve better business results, the executive action learning is designed as a customized and experiential education and alignment process, whereby the management teams collaborate on situation analysis, problem solving, action planning, and projects assessment to improve business performance. This is done in small groups called action learning teams (ALTs). In this collaborative new learning/working model, the original action learning is transformed from merely an effective training method to an organizational change and alignment tool. The change program is implemented via a combination of expert education, advisory process and collaboration facilitation.

Since 1998, Intel has developed and used an e-business strategy to maintain relationships with its customers, employees and suppliers. The company's goal is to become a 100% ‘e-business enabled' corporation. In terms of the value chain concept, Intel has reaped tangible benefits in the volume of business it does on the Web, as well as created savings of time and money for both itself and its customers.

Analysis - GE has likely been so successful over the years because of its ability to foresee major trends and capitalize upon them. In the 1960s, for instance, GE was one of the eight major computer companies. Even recently, since 1986, GE has continued to acquire several organizations; portions of NBC, wind manufacturing, universe pictures, aerospace industries, international firms, software and hardware manufacturing, even oil companies abroad. The company culture describes itself as not one company, but many each unit a vast and complex enterprise in and of itself, with a corporate