Google's Strategies : IT Policy And Strategy

This report provides a comprehensive business analysis of Google as a company. Contents of this report will include; a comprehensive discussions on Google 's approach to value creation and how they maintain their competitive advantage in today 's markets, the current competitive situation of the company including their market environment, their current competition, and corporate business strategy. It will illustrate and explain the strategic framework of Google using such technics as, S.W.O.T analysis, Porter’s Five Forces, and a Pestle. Also included is the examination of the corporate culture within the company and how it reinforces Google’s current value creation strategy. Recommendations to improve the competitive position and the responsiveness to the business environment will also be discussed. Some topics discussed will be but not limited to; the re-alignments of current business structure, what changes that can be made to the corporate culture, and changes that can be made to the current business strategies.

Google Inc. is a popular American company most known for its robust search engine. Google was established in 1998 by Sergey Brin and Larry Page, headquarters located in Mountain View, California. More than 70 percent of worldwide online search requests are handled by Google, placing it at the heart of most Internet users’ experience (Britannica, Google Inc). This paper will cover the impact of Google’s mission, vision, and primary stakeholders on its overall success; analyze the five forces of competition to determine how they impact the company; create SWOT analysis to determine their strengths, weaknesses, opportunities, and threats, discuss the various types of strategies the firm may use to maximize its competiveness; and assess efforts by Google to be a responsible corporate citizen. Google Inc. started out as an online search company. Today, Google offers well over 50 products and internet services ranging from online document creation, e-mail, software for tablet computers and mobile phones, and online document creation. Their wide ranging product portfolio and size makes Google one of the top prominent companies in the technology market to include IBM, Microsoft, and Apple. In spite of their countless products, the core of its success is based on their original search tool. In 2011, Google earned 97 percent of its revenue through advertising based on users’ search requests (Britannica, Google, Inc.).

Nowadays, we can see most of people in the world using technology to fulfill their information needs. Not only for information, it also popular for using system for doing business in the organization. It is because the system is very suitable for all organization to communicate with their customers. Besides that, in organization they use system because for easy to them manage their information in organization. That why, information system is quickly increase the percentage of use in organization. When using the system, it will provide to manager tools for organize, manage and evaluate organization easily.

Google’s resources include human resources, physical resources, technology infrastructure, intellectual properties, market share and innovative services. This means that the company possesses a huge range of highly motivated and committed employees, the copyright, patents and intellectual properties owned and filed by the company. The highly skilled and experienced management team that had work in the similar industry for so many years

Google has strengths such as proprietary search algorithm and thousands of patents, a distinctive competency, innovative culture and expertise-core competencies. technology and engineering expertise, strong financial position, income growth, margins, high search share and brand awareness.

Google Inc. is an American multinational corporation that specializes in Internet-related services and products. It was founded on September 4, 1998 by Larry Page and Sergey Brin while they both were attending Stanford University. Google’s mission statement is “to organize the world’s information and make it universally accessible and useful” (Google). I chose to do my financial report analysis on Google because

Under his leadership, Google dramatically scaled its infrastructure and diversified its product offerings while maintaining a strong culture of innovation.” ("Management Team", 2011).

Strategic Analysis is the process of developing a strategy for a firm or company by researching the business, its market, the environment, and other factors in which it operates. This paper will be discussing the strategic analysis of the internet giant, Google, Inc.

From the analysis this table it is clear to see that since Google was launched they have gone from strength to strength. They have continuously added new innovations to exceed their competitors and gain such a large market share. (For more information on their competitors please see section 2.3, of this report). The major innovations which have had such a great impact on the industry include “Google’s increase in language versions” (www.google.com) this enable users around the world to search in their own language rather than English. This opened up the market available to Google and subsequently they opened up many R&D departments over the last couple of years worldwide which will aid their innovations.

This study shows the various aspects of the company Google.Inc which is basically an advertising and searching company but it has spread its market into diverse products.This study will depict some of its competitive challenges based on Creating new products and services.It will also cover its global challenges covering its technical issues.This report will also give an overview of its internet usage and risks the company is facing.

Google is a to web based searched engine, is owned by Google.Inc. It is the most-used search engine in the world’s web. Google handles more than three billion searches each day. As of February 2015 it is the most used search engine in the US with 64.5% market share. The order of search on Google 's search-results pages is based on a priority rank called a Google Search provides many different options for customized search. These options can be specified in a different way on an advanced search. The main purpose of Google Search is to enhance and broaden the text and publicly accessible documents offered by web servers. As opposed to sources, images, and data searches which, was originally developed by Larry Page and Sergey Bin in 1997. Google Search provides several features beyond searching for words. Since the beginning Google has tried to be best known for its best user experience. Google’s main competitors include baidu, soso, Nave, Yahoo, Bing. Some smaller search engines offer facilities not available with Google, not storing any private or tracking information.

This report aims to provide feasible growth strategies to Google Inc. who is facing different courses of action to pursue. The objectives of this report are to compare different market opportunities available to Google on the basis of implementation feasibility and growth potential and to make the most feasible recommendation to Google.

Google is a global technology leader focused on improving the ways people connect with information. Google maintains an index of websites and other content, and makes this information freely available to anyone with an Internet connection. Its automated search technology enables people to obtain instant access to relevant information through its online index. The company’s innovations in web search and advertising have made its web site a top internet destination and its brand one of the

The source of Google’s competitive advantage is learning by doing as stated by Hal R. Varian, Google’s chief economist (Lohr, 2008). Basically, they are learning from their competitors. For example, with Microsoft antitrust problems, they are now making antitrust training is mandatory for Google managers (Lohr, 2008). Some of Google’s competitive advantages are their value, rarity, imitability, and substitutability. Value because it is part of their value chain. Rarity because their user interface is so simple and user friendly. Also, it is hard for competitors to imitate because of the large infrastructure requirements to serve the relevant pages quickly. Google has servers all over the world all synced up and all running on a very large quantity of RAM, fast computer memory. (Morrow,

What do you think are the TWO main business problems facing Google in this case? Provide support for the assertions you just made.