Management HR and the practice of Management
1. Evaluate the strategic choices that Qantas has from both a theoretical and practical perspective, and examine how these choices affect human resource planning.
2. If you were in a position to advise Alan Joyce, what would you recommend he does to maintain the commitment to employees and implement HR Planning? Explain your recommendations.
Name: HE CHEN
Fin No: G1173124X
Batch NO: CBM2 1476B
Lecture: Mr. John Neo
Due Date: 12 March 2015
Word Count: 1950 words
Introduction
Qantas Airline was set up in Queensland, Australia in 1920 by two veterans. Superb reputation has made Qantas become the symbol of reliability, security, advanced technology and high quality customer
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Maintenance staff were warned that they needed to follow the example of check-in staff and accept the need for change. Mr Joyce said new maintenance regulations issued by the Civil Aviation Safety Authority to bring Australia into line with Europe recognised the enormous advances in aviation technologies. The vast majority of people within our business have helped us to maximize the capabilities of these of aircraft in terms of fuel efficient flying techniques and new product and service offerings. But our maintenance and repair costs are among the least efficient and most expensive in the world. So it’s time to catch up. We don’t repair ur cars the same way did 40 years ago. We can’t repair our planes the same way either. The Australian Licensed Aircraft Association rejected the claims but warned members to keep a level head. Alan Joyce doesn’t want Australian aircraft engineers inspecting aircraft because we find things wrong with them,” said the association’s federal secretary, Steven Purvinas. He’d rather take his chances that nothing goes wrong at 40,0000 feet. I could make the maintenance of my car more efficient by skipping the routine services, but eventually i would expect the engine to blow up. Joyce’s reform warning irks engineers.
With the operation of Jetstar HK, Jetstar has increased its brand reputation in Asia-Pacific region. Qantas also re-adjusted its strategy of
Qantas’ financial performance has been very successful in recent years with the business recovering strongly from GFC and a large decrease in revenue to ear 377 million in 2010. The effective financial performance has been the result of effective profitability, liquidity, efficiency, return on capital, good solvency and growth including the establishment of a new airline (jet star).
The boards of directors are implicating new strategies to help Qantas renew in the post maturity stage. These strategies are:
Qantas capitalized on by increasing its domestic share of the market from 55% to approximately 80%. Qantas management had effectively filled the gap left by Ansett by moving planes from the depressed international routes to the company’s expanded domestic market and by leasing planes from overseas to expand its aircraft fleet by
Qantas Airways is the major airline carrier in Australia and is the leading airline not just in Australia but the whole world. Qantas is a major airline known all around the world that delivers to their customers and wants to constantly improve their performance. Qantas has been a major developer in the airline business since they were founded in 1920. They have had some major success within the business for over ninety years, however, over the past ten years they have experienced some major challenges which have put the business and leadership of CEO Allan Joyce into question. This report outlines the challenges they have faced in they have faced in the post maturity stage in the business life cycle which include the 2011 Qantas Industrial Disputes and the 2013/14 Qantas loss of profit, how they have been able to overcome those challenges and influences, both internal and external.
Qantas was founded by the Paul McGinneses, Hudson Fysh, Fergus McMaster and Authur Braird in Winton, Queensland on November 1920. Qantas is one of the largest airline in Australia and one one the oldest airline in the world. The story began when Paul Mc Ginnes and W Hudson Fysh heard of the award of $20,000 prize offered by the Government for the first Australians to fly in 30 days from England to Australia. The company was established under the name of The Wstern Queensland Auto Aero Service Limited, abbreviated to the ‘ QANTAS’.
Another strategy that Qantas has used to respond to globalisation is through product differentiation. Qantas maintained it’s competitive advantage by providing a service which was unique and different to those of it’s competitor. Qantas was known for having ‘the best safety record of any airline in the world’. The airline was also ‘true-blue’ Australian and was Australian owned. This made the business different and attracted customers towards Qantas giving it a competitive edge over it’s foreign competition. Following the deregulation of Qantas, the business has started to lose sight of what it really was. The business has recently decided to implement another
In contrast, a central tenant of the JetStar strategy is to grow the brand in Asian markets through
This threat of further increasing fuel prices poses a greater challenge to Qantas than any international disaster. Qantas recognised that change was necessary in order to remain successful in this volatile industry. In 2006 Qantas launched Jetstar international, expanded freight and restructured catering (Qantas web site, 2008).
In a press release regarding Qantas’s future in August 2011, CEO Alan Joyce stated that Q’s 5-year plan began firstly by “returning Qantas to profitability”, and the hope that revenue will “exceed the cost of capital on a sustainable basis”.[1] Joyce’s plan is premised on four pillars: Opening gateways around the world, growth in Asia, being best for global travelers, and creating shareholder value.[2] As an industry in which personnel separates one company from its competitors,[3] and one with an ever-changing internal and external environment, human resource (HR) managers
Founded in Queensland Australia in 1920, Qantas has now become Australia 's biggest name in relation to domestic and international airline. Originally registered as the Queensland and Northern Territory Aerial Services Limited (QANTAS). Qantas is widely regarded as one of the world 's top airlines and one of the strongest brands in Australia. Over the years it has managed to build a reputation for excellence in
3) In achieving its HR objectives, assess whether Halfords’ HR strategy is likely to have been hard or soft, and why the particular strategy is likely to have been selected.
Ms. [Name] a 45-year-old who had an incidentally noted urethral diverticulum on CAT scan. She does describe a persistent microhematuria, as well as some mild voiding discomfort. She underwent an MRI which showed a circumferential septated diverticulum. She presents today for urodynamics for evaluation.
3. Critically evaluate how SAS’s have ethically played its role in providing for the needs of its employees and how its human resource strategy policies, and practices affect the company’s ability to attract, develop, and maintain a quality workforce.
On April 2013, it is a milestone for Qantas airways in its history that Qantas ended their