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Herzberg 's Motivation Hygiene Theory

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Edmund S. Boe a CPA director at the American Institute of CPA’s discussed the ideas of Herzberg 's motivation-hygiene theory in regards to the future of American business, in the article Job attitudes: The motivation-hygiene theory. The purpose of the article is to show how the future of business in American needs to use Herzberg’s motivation-hygiene theory to not only as a motivational tool for their employees but to also survive a business organization. Boe points out that Herzberg’s theory shows how man has the basic need to understand his place in life. Throughout history it has been discovered that an organization will fail if it does not provide a concept of man that is acceptable to society and create an environment that is conductive to growth. Both animals and humans unlike try to avoid situations or an environment that brings pain. This shows the human need for achievement, the human need to realize his or her own potential. This growth is itemized through Herzberg’s theory. The article presents a checklist, based on Herzberg’s theory, of qualities that business should take in the future. These steps is said to help many organizations to motivate their employees: 1) Knowing more 2) Seeking more relationships 3) Creativity 4) Effectiveness in ambiguous situations 5) Maintaining individuality 6) and Real growth. Herzberg theory shows how employers can effectively use their employee’s without manipulation. Giving employees achievement opportunities, increase in

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