1. What value does Hit Song Science create? If you were Mike McCready, CEO of Polyphonic, which target market – unsigned artists, producers, or record companies would you pursue? Before we analyze the value Hit Song Science creates, we should be clearly aware of the substance of Hit Song Science. Hit Song Science refers to comparing the mathematical characteristics of music with characteristics of past music hits to determine a song’s hit potential. From my point of view, the value Hit Song Science creates can be classified into two aspects — technology and business. On the technological level, Hit Song Science is an advanced technology in that it mixes music and math which cannot be perceived as relevant in a daily life. It is a …show more content…
Producers are in the same situation. Inside producers only receive salary plus some royalties as compensation. While outside producers received a production fee and negotiated a royalty of 1% to 5%of the suggested retail price. Production fee varied dramatically, which means the production fee producers received depends most on the level of the producers themselves and the level of the artists they helped. However, they were only about 20 to 30 top producers who may receive so high production fee that they would like to pay for Hit Song Science. Other producers with low or relatively low production fee may not be willing to pay for Hit Song Science out of their slender income. It makes sense that famous artists prefer top producers who can help them make a hit and in turn, receive benefit from the hit. If artists, unsigned artists and producers only received a small portion of income from music, the biggest winner in the process of recording activity is record company. Managers and talent agents alone extract between 25% and 40% of a performer’s income. Record labels have the ability to pay for Hit Song Science. More importantly, they want to forecast sales levels for the titles in their portfolios. Based on the high market size of record labels and the necessity to forecast whether a song can become a hit via Hit Song Science due to high releasing fees, polyphonic should pursue
"Modern music is people who can 't think signing artists who can 't write songs to make records for people who can 't hear." Frank Zappa
I propose that all unsigned rising artist should target the business side of the music industry to be successful in the entertainment business because it allows the artist to be taken seriously and make solid connections that can further his/her career. Learning the works of the music industry also enables a new artist to be further successful and profitable. Recent studies show that most new artists without professional representation and a business mindset have a slimmer chance in getting signed to major or independent labels (Lowry, 2011). Overall, the specific change needed is that unsigned artists should be concentrating on their careers as professionals and not amateurs, thus focusing on the ins and outs of the music business and
Listening to the lyrics of your favorite song you automatically start to have a connection with that song. Then the song starts to represent you and your life because of the lyrics. Some songs show about being a fighter,having freedom, or just being you. There's a billion of songs out there and there's a billion of people who connect with those songs. Usually the most common reason why some songs represent people is by their past experience. For me some songs represent me because I decided to follow my dreams,living in the moment, and get right back up.
The current music industry is a hard business for all musicians, whether they are a new artist or even a popular radio artist. Modern times have radically changed the way that musicians now make money. Past musicians used to be able to make a living simply by selling their music and playing a few major concerts to survive and even lives some luxurious lives and not really have to focus on anything except the art that they were creating. The music industry has transformed from being an art to becoming a challenging business job for anyone involved. Today, most musicians have to also be able to handle managerial business to get anywhere and make money or find someone to help them. Current musicians need to do more than just sell music
Gone are the days where artist, songwriters, performers, producers and records companies reap full successes of songs through stage performance and radio airplay. Since 1960, a technological evolution has created many changes in how music are made, played and performed. From the era where television and radio was popular with much of its viewers and listeners being the youth to development of the Internet and World Wide Web platforms, music suffered much development. Huge part of these changes was how music was delivered to the audience this time not on the radio or television but on the Internet websites where music
The road of life can be a bumpy one. There will always be twists and turns that can alter a person’s life, changing the course of their destination. Even though life can be tough, you have to draw upon your inner strength in order to persevere. The songs, “Move Along” by The All-American Rejects and “Good Riddance (Time of Your Life)” by Greenday sing about this message. The lyrics in their songs have many literary devices such as personification, repetition, symbolism and juxtaposition. The personification will help you
Many people have dreams of being a part of the music industry and becoming successful musicians, but do not seem to do the research necessary to make the dream come true. The music industry is a branch of the entertainment industry and is where music, whether it is recordings or performances, is distributed and sold to the public. One of the problems is that people do not realize the risks that come with being a part of the music industry and being a musician. There are many factors that come into play when deciding to pursue a career in the music industry. Factors would include having noteworthy knowledge of music, originality, publicity, and business entitlement.
The popular music industry in the late 1990s was dominated by a small number of integrated corporations with headquarters in Europe, the United States and Japan. This music market starts simply with an artist and moves along through many steps to the consumer. Everything has its start when a musician presents his music to a music manager, and if he/she finds the music promising, a contract is signed between the two, recordings are made and a marketing plan is drafted for the
Peterson and Berger decided to focus on the singles that reached the Top Ten on the weekly Billboard Hot 100 Singles chart from 1948 to 1973. The music industry’s control of the production and consumption was measured. They measured innovation and diversity in various ways; they used
“Before the days of YouTube and the Internet, a band 's chances of striking it big depended on record companies. If a band was lucky enough to get a record deal, it gained access to a label 's vast resources and connections. The company paid for the band 's studio time, … and got its music played on the radio, reaching millions of record buying Americans” (Majerol, 1). Now, anyone with talent can post a video of themselves and become an internet sensation, only to then receive a deal with a label to continue growing their career. The issue is, with the Internet came digital downloading, and with the growing popularity of digital downloading came illegal downloading, known as Digital Piracy, which has affected the music industry greatly. This issue affects everyone involved in the Music Industry. From the small CD store owner to the Artist on stage, everyone has and continues to be affected by the growing popularity of digital downloading services. Artists, producers, and songwriters lose an estimated 12.5 Billion USD every year to illegal digital music services. Further, the economic impact from [digital downloading] is an estimated loss of 2+ Billion USD (Storrs, 1). This money affects the “little guys” in the industry and the average worker within the industry.
The music industry is an oligopoly. Since the late 1800’s people like Thomas Edison have been buying up patents in communication technology, forming monopolies, leading to a non-competitive entertainment industry. With only a handful of corporations controlling all aspects of acquisition, distribution and marketing of music, harsh business principles create an exploitative industry that takes the best of what artists have to offer and leaves many of them unable to support themselves. Beginning in the 1950’s with payola and white cover music and ultimately evolving into iTunes and Spotify, the music industry has grown into a billion dollar industry with far-reaching influence and control. Contracts rarely serve the artists’ best interest and many are left out to dry when their usefulness has expired.
One can only speculate the future of the music industry. As aforementioned, the music industry is in constant flux, changing shape and adapting to new
This is to recommend that Hit Song Science should market its product and services to record labels attempting to catch a larger share of the market.
In addition, the software doesn’t produce enough value for the artist segment. Suppose, HMI promotes specifically to this group and the members show enough enthusiasm resulting in satisfactory initial penetration. Once, the initial curiosity about the quality of her own performance is satisfied the artist won’t find any alternative use of the report. If the report says their song has enough potential to be a great hit, that conclusion does little for them because the record labels are not likely to acknowledge the credibility of the HMI report.
In addition, the software doesn’t produce enough value for the artist segment. Suppose, HMI promotes specifically to this group and the members show enough enthusiasm resulting in satisfactory initial penetration. Once, the initial curiosity about the quality of her own performance is satisfied the artist won’t find any alternative use of the report. If the report says their song has enough potential to be a great hit, that conclusion does little for them because the record labels are not likely to acknowledge the credibility of the HMI report.