The purpose of this essay is to discuss how established models and theories can be implemented by management in the travel and tourism industry to develop a successful customer service strategies which in turn influence loyalty behaviour. The creation of loyal customers is the key to the growth of any business and the way to satisfy customers. It also explains the best practice for resolving potential conflict situations to maintain quality customer relationship and effective selling. Quality customer service is an asset to the growth of a company. Quality customer service is more than offering a smile, a handshake, and “have a nice day.” It is an interaction between customer and provider in which the performance of the provider meets or exceeds the customer’s expectations. The provider’s attitude and performance shape customers’ perceptions” (Spicuzza, 1992, p. 50). This essay will talk about the customer satisfaction and standards such as product knowledge and professionalism and the skills vital to a tourism workplace. Customer service contributes to the quality of tourism products by meeting and exceeding customer expectation and contributing to the tourism experience. To provide a quality customer service means meeting the needs and wants of customer on the process of selling the products as well as the emotional needs of a customer before and after the initial purchase. According to Scott (2002), “Customer service is a series of activities designed to
The company knows the demands of the customers and they are well orientated in the service and the knowledge of the products and this is the element that makes them prosperous. Jean’s Rare Find Books belief in customer service and satisfaction enables a comfortable and peaceful atmosphere and in return produces a strong customer loyalty for the company. Customer satisfaction and customer retention externally and internally is measured by the perspective of the customers and thus implements the reason for the company’s prosperity. Customer perspective is a key factor on how the customer views the company.
Customer service involves a consideration of what is needed to treat the customers in a desirable
Customer service is a term which means a measure of how well products and services meet or exceed the customer's expectations. It is important to have this within a business as it creates a good relationship with the client and you gain their trust, It increase customer life time value and retains customers to stay with your company and have repeat sales. Having good customer service will also reduce negative feedback such as bad words getting around about the company.
The customer service is the ability of skilled employees, to provide products and services to their internal or external customers, to satisfy their needs, apparent or not, to enjoy an advertisement by word of mouth that will bring positive new buyers.
Good staff will leave a great impression towards customer especially in hotel mangement department. Our priority is our customers and meeting up their expectations, desire, other than serve them. Consequently, it creates challenges for our resort in maintaining high levels of service, awareness of customer expectations and improvement in services and facillities. Customer satisfaction is the leading criterion for determining the quality of the product/service that is actually delivered to customers by the accompanying servicing (Vavra, 1997). In a simple word , customer satisfaction is important for corporate survival. It costs about five times as much in time, money and resources to attract a new customer as it does to retain an existing customer (Naumann, 1995). A lot of complaint regarding this matter, as example there is no follow up from customer services and reception. Based on booking.com , agoda.com and tripadvisor.com complaints are mostly about our less skillful staff which slow respond, service, unfriendly and some of the staff does not smile towards the customer. Since there is a lot of our customer came from other country, communication skills become quite a big problem. Accoding to the reviews, they need to explain for few times to get our staff understand and it seems to be kind of bothering and annoying. Some of the review written state our staff as
Customer service is the provision of service to customers before, during and after a purchase. Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation. Good customer service is
Customer service must satisfy the needs of the customers to ensure a service companies’ quality is maintained.
This paper examines the problem of slow service at Hotel Escargot and cultural values of service providers in the context of Escargot as a tourist destination and Lodge. The impact of cultural values on perceptions of service quality is evaluated with a focus on the attributes and performance of service providers. The Work Measurement Analysis method is used to identify and group the distinctive customer service values of the hosts with a view to providing an enhanced understanding of tourist-host perceptions of service quality in a Hotel setting. Drawing analysis from the Hotel's daily data and examining Hotel values in tourism settings, the paper proposes some strategic directions for the Hotel managers and marketers.
Customer service can help to build positive relationships with customers, increase sales and lead to loyal and returning customer which can have a positive effect on the business and indeed the industry as a whole.
It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do
Hospitality Management is a difficult and competitive market, and any lack in customer service can result in defecting customers or the termination of a relationship between a customer and a service provider. In this paper we will look at Hilton a company that has continually ranked amongst the top ranking hotels and continues to improve. Hilton’s customer service ranks as one of the top hospitality providers in the United States. We will look at the history of how Hilton came to be the name brand it is today and some of their process the used to narrow the customer service gaps such as Hilton Honors, the Hiltons Reservation Customer Care, and RESMAX. We will look at how they look at how Hilton manages the customer expectations through the use of employee training and their decreased the customer service gap through employee retention. We will also look as how Hilton co-partnered with Citibank in order to offer its Hilton Honors member additional benefits in order to keep in line with the customer service that the customers have come to expect.
Customer service is very important element in hospitality industry. A good restaurant or a good hotel always have an excellent service first. Hotels and restaurants put added value in their products and service make guest love it. Some hotels give guest drink when they arrived or prepare small birthday gifts to their loyalty guests. But sometimes hotels spend lots of money to added value of customers’ experience but customers still don’t like their service. So, what’s happening? Hotels gave service and improved service are not customers needed or most needed. That’s the gap between you and your customer. “You know your hotel inside out, but do you ever see it through your guests' eyes? In many cases, there is a disconnect between what hoteliers think
Customer service is probably the most valuable intangible product that a company may sell. It may create both satisfaction and dissatisfaction. It is a process whereby a service provider offers help to the customers who need it or it may as simple as a human assistance to the customers who are dealing with the company or organization. It is a tool that an organization may use to gain loyalty from the customers besides offering good tangible products. For example, customers may expect good service when buying new apparels, but this is unlikely to be the primary factor in deciding whether to make a purchase (Businesscasestudies.co.uk., n.d.). Factors like price, comfort, style and brand are likely to be more persuasive (Businesscasestudies.co.uk., n.d.). However, a bad service can lead to dissatisfaction and discourage the buyer to make a purchase.
The purpose of this review is to evaluate the research about the effect of personalized service on the customers’ loyalty. My research will focus on the customers from the luxury 5-stars hotels who always receive the personalized service and also pay some attention on the measurement of the customers’ loyalty. Finally, through all the research aspect, the research will figure out what the relationship between the customer’s loyalty and the frequency of personalized service that they receive.
Michael Lewis (2000: pages 256-257) scoffed at the whole attempt to formalize the definition of business models when he wrote that “ “Business Model” is one of those terms of art that were central to the Internet boom: it glorifies all manner of half baked plans. All it really meant was how you planned to make money.”