In today’s business industry, there are a number of management and external factors that each

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In today’s business industry, there are a number of management and external factors that each organisation has to deal with during day-to-day circumstances. These factors include topic areas such as technology, sustainability, leadership and management and the common environmental factors. On a global scale, every organisation will act differently which brings the number of competitive elements to rise. Within my essay I will discuss these issues in relation to Marks and Spencer, a major British multinational retailer. As a leading high street name, they specialise in the selling of clothing, home goods, and luxury food products making it a major competitor to other retailers.

In relation to business management, the Mintzberg approach,
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The most recent figures available show M&S's UK business turning over £8.9bn last year; compared to John Lewis’ and Waitrose £9bn achieved this year. Compared to John Lewis, M&S is still playing catch-up with the re-launch of its website. This involves simple marketing techniques including; visitors being greeted by eye-catching images that broadcast the sites new offers, again a manager’s position to overcome and deal with. Thus overall resulting in an increase in customer brand loyalty, a boost in profit, and the possibility of increasing their short-term market share.

Doing a SWOT analysis on M&S indicates their winning strengths such as their comfort of the past years being one of the most awarded companies in the industry, therefore their brand identity and customer loyalty lying at a constant profitable level. M&S are also one of the most sustainable supply chain with one of the most efficiently built organisation in the industry. Weakness’s they need to consider are the high cost of the products offered in comparison to rivals. Also for business and marketing strategies, the necessity of the new marketing strategy focusing on the younger audience is a big concentrated factor to be working on due to their current middle-aged target market. This has been dealt with concentrating on their younger gender packaging, making it gender-neutral solely down to recent customer complaints of it being to gender objectified, being marketed

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