In today’s business industry, there are a number of management and external factors that each organisation has to deal with during day-to-day circumstances. These factors include topic areas such as technology, sustainability, leadership and management and the common environmental factors. On a global scale, every organisation will act differently which brings the number of competitive elements to rise. Within my essay I will discuss these issues in relation to Marks and Spencer, a major British multinational retailer. As a leading high street name, they specialise in the selling of clothing, home goods, and luxury food products making it a major competitor to other retailers.
In relation to business management, the Mintzberg approach,
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The most recent figures available show M&S's UK business turning over £8.9bn last year; compared to John Lewis’ and Waitrose £9bn achieved this year. Compared to John Lewis, M&S is still playing catch-up with the re-launch of its website. This involves simple marketing techniques including; visitors being greeted by eye-catching images that broadcast the sites new offers, again a manager’s position to overcome and deal with. Thus overall resulting in an increase in customer brand loyalty, a boost in profit, and the possibility of increasing their short-term market share.
Doing a SWOT analysis on M&S indicates their winning strengths such as their comfort of the past years being one of the most awarded companies in the industry, therefore their brand identity and customer loyalty lying at a constant profitable level. M&S are also one of the most sustainable supply chain with one of the most efficiently built organisation in the industry. Weakness’s they need to consider are the high cost of the products offered in comparison to rivals. Also for business and marketing strategies, the necessity of the new marketing strategy focusing on the younger audience is a big concentrated factor to be working on due to their current middle-aged target market. This has been dealt with concentrating on their younger gender packaging, making it gender-neutral solely down to recent customer complaints of it being to gender objectified, being marketed
The business I have chosen for this investigation is ASDA superstore. This is a large chain of supermarkets throughout Britain which retails clothes, merchandise, food, and electronics etc. in this part of my course work I will briefly explain the aims and objectives of ASDA I will also explain the external factors which affect the aims and objectives of the business however I will first be talking about a brief history of ASDA.
Over the last 129 years M&S has grown from a single market stall to become an international multi-channel retailer. They now operate in over 50 territories worldwide and employ almost 82,000 people. Remaining true to their founding values of Quality, Value, Service, Innovation and Trust, we work hard to ensure our
New man at M&S looks to reconquer overseas markets and win hearts in home wares – An article by Julia Finch, appeared in The Guardian on November 06, 2010.
M&S are one of the UK's leading retailers of clothes, food, home products and financial services. Some 10 million people shop with us each week in over 375
Marks and Spencer Group (M&S) is the premier retailer in clothing, foods and home ware within the United Kingdom. The company’s commitment to quality, value, service, innovation and trust is a key contributor to their success as a high street retailer in the UK. Their current core UK operations centre around three divisions, food, general merchandise (including clothing and home ware), and the financial services industry. Therefore Tesco plc is the prime UK retailer to analyse and compare growth, financial performance and the financial status of M&S Plc in line with other competitors within the same industry.
Predominantly M&S are known as a clothing retailer but has grown organically into food and furnishings but, market watchers tend to judge their performance on the
This report will demonstrate, apply and evaluate knowledge and understanding of key managerial disciplines of the chosen high street retailer, Marks and Spencer, in different real-world global contexts. According to the report by Deloitte, the retail industry is undergoing immense changes and faces a tough competitive
The competitiveness of John Lewis is influenced by the changes in different external environmental factors, which includes Politics, Economic, Social, Technology, Environment and Legal.
Marketing and promotion: The aggressive marketing and promotion is strength to the company from several years. It has implemented many successful advertising and promotional strategies over the time which includes new format of UK stores “Brighter look”, “Your M&S” slogan, “Quality worth every penny” etc.
Woolworths Limited is a retail company made up of a range of businesses that provide customers with quality, range and value. This report focuses on two parts, Woolworths Ltd Strategic analysis and strategic review in order to provide advise to the Board and Senior Management of Woolworths to obtain a higher achievement in 2012. In the first part, the report demonstrates analyzing the business environment by SWOT analysis, key capabilities, major stakeholder interests and identification of generic business level strategy of supermarket unit. Then the second part provides analysis on two strategies from internal and external environment and the Corporate Balanced Scorecard analysis contributing better implement their
Marks and Spencer (M&S) p.l.c. is one of the largest retailers in the United Kingdom with a selling space of 12.5 million square feet, was established in 1884 as ‘Penny bazaar’. M&S sells clothing, food, footwear, gifts and home furnishings in its 760 stores around the world. The company’s wholly own and franchise stores operates in Europe, Hong Kong, Far East, Australia, Middle East, the Bahamas and Bermuda making a total of 34 countries.
Marks and Spencer Company is one of the biggest retailers in UK, which it has known by providing the finest qualities of goods and services including clothing, home product, foods and groceries. In currently, M&S Company operates 852 UK stores, 480 international stores and e-commerce platform includes approximately 83,069 employees, while M&S Company is one of the UK’s leading market positions in Menswear, Women-wear and Lingerie products (Mark and Spencer 2016.
The four functions of management across every organization include organizing, planning, controlling, and leading. In order for an organization to be effective and successful in the ever-changing business world, these four functions of management are necessary. However, the performance of these functions in any organization is usually affected by both internal and external factors. While examples of internal factors include diversity, ethics, and innovation, external factors include technological advancements and globalization. An analysis of the internal factors shows that ethics impacts leadership and controlling functions of management as diversity and creativity affect leading and organizing functions.
Porter’s five model is defined as the framework that evaluate the position of a company in the external environment with focus drawn on the level of competitiveness (Roy 2011). The framework considers factors such as rivalry, substitute goods, the power of suppliers and buyers as well as new entrants. Four forces can influence the success of Michael Kors. The first one is competitive rivalry. Here, the struggle is about maintaining performance despite different tactics used by different companies to increase sales. For instance, Ralph Lauren uses premium prices for quality products to differentiate itself, while Coach uses product variety within the line of handbags to remain competitive (Stewart 2016). Also, when the industry is flooded with similar companies producing similar merchandise, the probability of a company stagnating is high because consumers have a variety to pick from. Hence, the need to establish loyal customers.
M&S accomplished the goal of merging its global outlets and in the process transforming them into well designed website that offers web based catalogs showcasing all of their product categories that are on sale. The website enables potential buyers to have detailed description of the product before purchasing. With more detailed description of the products, customers can make intelligent decisions before buying and be able to make payments via various payment channels like debit and credit cards.