Introduction and Situational Analysis
Since it’s opening in April of 1955, McDonalds has become a popular global fast-food chain. Its popularity is mainly due to consistency, location and most importantly, price. By keeping food prices low, they gained the upper hand in the fast-food industry, but that doesn’t mean the food is also something to celebrate. McDonalds promoted the idea of cheap food at a cheap price. Their impact on global obesity increases as they gain more fame internationally. For years now McDonalds has known that their products have harmed the public by promoting an unhealthy diet. The dilemma now is to determine who will take responsibility for a now growing overweight society.
Key stakeholders include customers, suppliers, and the employees of McDonalds. The stakeholder most affected is the public-whether one buys from McDonalds or not. Those who do purchase from McDonalds are directly affected by the unhealthy food provided. There have been various experiences, such as Morgan Spurlock, where fast-food consumption led increase of obesity and type 2 diabetes (Trecroci, 2005). To keep a corporation like McDonalds running, it takes a huge toll on society financially and economically. This impact includes the draining of aquifers, contamination of waterways, strip-mined soils, dangerous working conditions, greenhouse methane gas emitted by the millions of hamburger cows in feedlots, their $2 billion advertising and promotional
McDonald’s has worked very hard in developing ways to do our part to help fight obesity. We have assembled Global Advisory Council to help guide us. The Council is comprised of international independent nutritional experts. With their ongoing guidance, we have been prepared a widespread promotional plan to incorporate nutritional
Typically everyone will enjoy McDonald’s every once in a while, even if you are not a fan of fast food restaurants. Even though the food is inexpensive, it comes at more of a cost to the environment and the global economy than we may know. McDonald’s has a harmful impact on the environment in many ways. Besides the pollution from the factories where their food is created, the impracticable squander from nearly all the food they sell, and the large
McDonald’s is a well-known fast food brand. It has been widely criticized for its advertising practices, which have heavily influenced children. It has also been accused of contributing to childhood obesity as well. After reading the case “CASE 2-7: McDonald’s and Obesity” I believe that McDonald’s has a right to advertise as much as they want. “If a food has a right to exist, a marketer has the right to advertise it”” (“McDonald’s and Obesity, n.d.). I think that any company should be able to advertise as much as they want to, but they should be respectful and advertise effectively. From the case study, it shows that McDonald’s is trying to accommodate and respect its role in obesity. McDonald’s is acknowledging the problem and is making changes. They are “promoting ongoing menu changes, the posters feature items such as a salad, a pile of free range eggshells, piece of fruit, and cups of cappuccino” (“McDonald’s and Obesity, n.d.). The company does advertise a lot, I can say from my experiences I have seen a lot on TV and through ads. I do think that they are reaching out to show they do have healthier options, which is why I feel that they should be able to advertise as much as they want. Regardless of the changes, I feel the company should be able to advertise as much as they want because when it comes down to it, it is ‘our’ choice to purchase their products and consume them whether they are healthy or not. They should not be restricted because they are a fast food company. The company has good advertising, as seen through their success. Advertisements are very persuasive and make you want what every thing they are selling, but it should not be the company’s fault. I do think that they should respect that obesity has become a problem and make effective choices when it comes to advertising, but they should not have to cut down. Fast Food companies should just be more aware and promote healthier option that they now have.
McDonald’s is killing Americans, at least that is what Morgan Spurlock believes. In his documentary Super Size Me he embarks on a quest to not only describe and use himself as an example of the growing obesity trend, but to offer the viewers with base-line nutritional knowledge that will allow them to draw their own informed conclusions. Spurlock's primary intention is to prove through self-experimentation that eating solely McDonald's food is dangerous. His secondary intention is to denounce the rising obesity rate in American by using statistics, his own research, and the opinions of experts. His broader message is for a general audience while he tailors select chapters towards more specific demographics such as parents or McDonald's
About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.
In the article “Don’t Blame the Eater”, author David Zinczenko, the editor -in-chief of Men’s Health magazine comments on the lawsuit against McDonald’s which is initiated by the overweight children’s parents. He claims that fast-food industry should accept full responsibility for a serious public problem: leading American kids to obesity. Zinczenko supports his claim with his personal experience to show how the fast-food chains marketing on them with low price. He also said it is not easy for those obese kids to turn their lives back. He believes this should be considered as a public health problem because their obesity causes the society huge public health losses. Zinczenko insists that if fast-food industry doesn’t take actions quickly, it is only a matter of time for them to become the next tobacco industry.
Once people start to realize what fast food it doing to their kids and better themselves, there will be a positive change for the better. Many fast food industries try to make their foods more appealing to kids by introducing popular character to sway the younger audience. Instead major companies such as MacDonald’s should try to use those characters to promote healthier living and healthier foods, whilst advertising their brand at the same time. Major companies should understand that once people realize how unhealthy their foods are they would be loosing customers. By providing healthier alternative and promoting healthier lifestyles they will be able to keep their customer and be known for promoting a healthier lifestyle a the same
•In the recent times McDonalds has been blamed for the high fat content in its products and many consumers perceive that the food served at their outlets is not healthy. Also, the consumers are becoming increasingly health conscious these days. McDonalds
Them starting to idolize McDonald’s foods can lead to obesity and other negative side effects (Traphagen, Brown). McDonald’s does indeed affect society in a positive way, but the cooperation needs to be held responsible for their negatives. They are one of the biggest money consuming companies in the world and make large profits. With their extensive advertisements towards anyone who will watch and winning over people to buy their products it’s no wonder why they’re so good at what they do. Sure maybe they don't go about it in the best ways, but McDonald’s corporation knows how to run a business and get people to come to the
McDonalds is one of the largest food chains globally and in the U.S. It has one of the most recognized symbols with the golden arches. There are more than 34,000 local McDonalds around the world and they serve approximately 69 million people in 118 countries every single day. They also spend about two billion dollars on advertisements each year. The ethical issue that I want to address in this essay is whether or not McDonalds is ethical for advertising and selling obese and unhealthy foods to its customers. I believe it is important to explore this organization because McDonalds is one of the largest and most well-known food chains around the world. It is important to know that an organization as successful and large as them is also
Much like a smile, the “Golden Arches” can be understood in any language. The McDonalds brand is the most well-known, internationally embraced fast food empire. McDonalds operates over 31,000 franchises throughout the world, with the United States leading the way with a whopping 13,381outlets as of May 2009 . McDonalds has the fast food market cornered, offering an increasing variety of food of beverages, marketed to people of all ages to eat at any time of the day. However, being a corporate giant has its issues. McDonalds has faced a lot of criticism for its high-fat, high-sugar, potentially addictive menu. While the corporation is not likely to outright admit responsible for its actions, McDonalds has seen some changes to address
Obesity is probably the most significant issue facing the McDonald’s Company today. The corporation has been severally blamed for the menace due to its wide range of junk foods. As the world’s largest fast food company, it has become a target of most health related films such as Super Size Me. This is because the public blames the company for failing to give nutritional information concerning the items on its menu (Baron, 2010).
In order to develop a plan for McDonald’s the first step has to be identifying the issues at at hand. Although customers have rarely had a problem with the taste of McDonald’s products, they are starting to take a more critical eye to the nutritional value and production process of the menu items. It is well known fact that food items from McDonald’s have very high calorie numbers, a large amount of fat and can lead to life threatening illnesses such as
With the expansion of McDonald’s to a worldwide market, the company has become a symbol of globalization. At the same time, it has acted as the spread of the American system of living. Its prominence has also resulted to regular topics of public debates on obesity, business ethics and consumer responsibility.