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Introduction  This document is to develop METI’s digital strategy for recruiting, in part because

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Introduction
 This document is to develop METI’s digital strategy for recruiting, in part because recruiting activities will be my next mission at METI immediately after my graduation from HKS next year.
 Looking at the current recruiting tools of METI, I was shocked to see how biased toward analog tools they are, in spite of radical changes occurring in the digital era. For example, METI makes countless phone calls to prospective students, but barely send emails to them. METI uses a great deal of posters, flyers and brochures, but does not have a consolidated website or blog for recruitment. METI holds a lot of face-to-face seminars, but does not conduct online sessions.
 Therefore, inspired by cutting-edge campaign strategies in the …show more content…

In other words, there are few people who try to change their career after getting hired by their first companies.
 In terms of timeline, recruitment is conducted systematically, and based on a specific year-long schedule. This recruitment process is often referred to as “aotagai” (buying rice before it is harvested), because students are recruited far in advance of graduation. Recruitment is seen as the beginning of a long-term relationship between employers and individuals.
 The recruitment season usually begins in October when a student is junior, and the season continues for a year. The applicant needs to pass a number of written examinations and interviews that are regarded as the most important part of the selection process.
 Generally, Japanese organizations put strong emphasis on personality, motivation and communication skills as selection criteria, whereas little emphasis is placed on what was studied in university or on the specific skill or experiences of the candidate.
 In the field of natural science and technology, particularly, students are often recommended to companies by their professors.
 Although there have been both praise and censure with respect to the uniqueness, the Japanese recruitment practices will remain at least in the short run. Therefore, METI needs to focus on employing new graduates, not mid-career workers.
1-2. Executive Trainees in the Government of Japan
 While the Japanese

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