Johnny Cupcakes, a Multi-Million Dollar Clothing Brand

Clare’s Chocolate Cafes use word of mouth marketing vs. more traditional avenues of marketing. This fits in with the organization’s focus on providing high quality chocolate products to customers. As the perception of a quality product is subjective, people tend to believe the opinions of friends or associates when they describe a product and say that it is good, of high quality, and whether or not it is worth the price paid. It’s about earning the respect and trust of customers and gaining new customers when they refer a product to a friend. Word of mouth is also a good business decision because it reduces the cost of advertising. The organization is duty bound, by this practice, to always been relevant and on top of product quality, service delivery and customer satisfaction.

J.Crew as an iconic brand targeting young working professional by focusing on preppy and classy look failed in identifying brand focus. Also, their business model is performing poorly in the fast-fashion industry compare to traditional competitors, with its high prices, diverging quality, and undesirable brand image. Hence, the brand perception by customers has changed and many of them prefer to purchase the discounted products rather than full-priced items.

Jordan’s Furniture started as a small furniture business in 1928 in Waltham, MA. Two grandsons of the original owner, Samuel Tatelman, took over the business in the 1970s. They have expanded the business to four mega stores and from 8 employees to 1,200 employees as of 2011. In 1999, the company was sold to a subsidiary company of Warren Buffet.

The RemyCake bakery created a cohesive team and an established clientele and became a staple within the community. Their exemplary customer service and the charismatic presence of their founders created a unique work and customer environment. However, with the recent retirement of the RemyCake bakery founder, a number of issues have arisen. Our Task Force identified the origin of their organizational issues. The following summary addresses and provides solutions for the RemyCake Bakery’s issues of ineffective leadership style, lack of organizational hierarchy, under-developed employee training program, and poor communication at all levels.

This paper is about Trader Joes corporation’s organizational culture and the various challenges that the corporation has faced recently. One of the main problems for Trader Joe’s, is that when it was sold to Aldi groceries (Albrecht family) the stores concept started to become more like a corporate franchise.

Target Corporation is one of the largest merchants in the world. Target is recorded to be the sixth largest retailer within the United States. Founded by, George Dayton in 1902 Minneapolis, Minnesota. Target stores have a variety of products which includes everything from clothing to automotive and electronics. It is a corporation that is on-top of their game and continues to grow day-out. It is a brand that is well known and continues to raise the bar each year effectively. This paper will detect the importance of internal and external within the corporation overall.

Target is an American retailing company founded in 1902. It is the second largest discount retailer in the United States (target.com, 2013). Targets mission is to make their store the preferred sopping destination for their guests by delivering outstanding value, continuous innovation and exceptional guest experience by consistently fulfilling their “Expect more pay less” brand promise. In order for Target to compete with the number one largest competitor Wal-Mart the four functions of management must be implemented in their strategic business plan. In this paper our team will explain how internal and external factors affect the four functions of

As alternatives to Hollister, customers likely consider brands located in the surrounding areas such as American Eagle, Forever 21 or Urban Outfitters. The choice to purchase Hollister, however, involves buying into the company philosophy and history. Hollister, similar to other Abercrombie subsidiaries, devised a fictional company history to aid in its credibility and marketing. Abercrombie designed a character, John Hollister, who founded the company in Southern California in 1922 after years of travelling the world. The brand also positioned itself as a sponsor of surfing contests and events in seaside California cities such as Santa Cruz and Huntington Beach. While these creative concepts remained fictitious, they became powerful assets in

American Eagle Outfitters Inc. (AEO) is a publicly traded company on the New York Stock Exchange (NYSE) and headquartered in Pittsburgh, PA. The company targets males and females in the distinct fifteen to twenty-five age groups - tweens, teenagers, and young college adults - in order to sell their assorted line of affordable and trendy clothing products such as sweatshirts, t-shirts, and jeans. American Eagle Outfitters’ primary businesses operate under the brands – American Eagle Outfitters, Aerie by American Eagle Outfitters, AEO Direct, and a third-party retailer. The international company operates 944 American Eagle Outfitters stores and 122 Aerie by American Eagle Outfitters stores in the United States, Canada, Mexico, Hong Kong, and China. Additionally, the AEO Direct delivers to 81 countries worldwide and the third-party retailer operates 66 stores in 12 countries under the American Eagle Outfitters brand. American Eagle is a global retailer with an excellent reputation built upon the priority of “delivering value, variety, and versatility to [their] customers” with “differentiated fashion in key categories” by continuing to “innovate [their] store experience to be more impactful” (SEC 10K).

J.Crew began in 1947 as a low priced clothing company that sold its merchandise door-to-door. It was originally called Popular Club but the name was eventually changed to J.Crew to better suit its preppy image. In 1983 the company released its first catalog in an effort to mimic the success of like Lands’ End and L.L. Bean. People fell in love with the company’s preppy aesthetic that was much more affordable than designers like Ralph Lauren. Within the decade, the company grew its customer base exponentially. Their sales increased from $3 Million to $100 Million in less than 10 years. In 1989 the company expanded into retail stores with their first brick-and-mortar location in South Street Seaport in New York.

JC Penney had to undergo and withstand several competitive issues to include changing of brand image, selling strategy and marketing strategy. JC Penney also had to account for Environmental Factors to include: a population that continued to age and also unemployment rates. JC Penney tried to influence customers by portraying an everlasting sale. No matter how hard JC Penney tried to market their products, if people didn’t

External Factors: McDonald’s has to continuous make strategic changes in accordance to environment and external factors affecting the industry. Such factors are explained below in details.

Trader Joe’s has internally created a brand for its company using a different strategy as compared to other supermarkets. Its approach of effective relationship-building program pleases customers through unrivaled customer service. This case study presents many factors that play a part in their customer relations strategy. Trader Joe’s does not focus on advertising. Rather, it focuses on effective internal communications with employees to build strong customer relationships. Trader Joe’s takes a progressive approach to internal communications by allowing their employees to bring their own creativity to the workplace, by providing them with the context in which their role contributes to the business success, and asking for employees

J.C. Penney is one of the leading retailers in the United States gives, and therefore, has a well known name and band of loyal customers. A recent report on J.C. Penney Corporation, Inc. states strengths that JC Penney Co. has compared to competing corporations. J.C. Penney’s focuses on customer service to keep them coming back. They developed a training focusing on putting the customer first. The training is enhancing the Associate Engagement scores which continue to translate into enhanced customer service. They provide a JCP Rewards loyalty program, which has over 4 million customers. They believe that outstanding customer service will drive customers to spend more and shop more often than an average customer. They also have private and exclusive brands such as Sephora and American Living. In 2008 private and exclusive brands together accounted for approximately 50 percent of their annual sales – the highest penetration in private and exclusive

Fiona Balloch requested the report to be generated to provide information on the structure of Joy of Chocolate and CG Chocolates. The purpose of the