Kentucky Fried Chicken : Kfc

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Kentucky Fried Chicken Kentucky Fried Chicken (KFC) is based in Louisville, Kentucky and is focused around a special recipe created by Colonel Harland Sanders. KFC is in the quick service industry and offers consumers a variety of recipes with focus on Sanders’ secret recipe. The company is owned by Yum! Brands. Yum! Brands owns other western quick service firms such as Taco Bell and Pizza Hut. KFC offers consumers a relatively limited variety of menu items mainly focused on chicken products specializing in different types of batter and condiments for these chicken products. This allows KFC to specialize on a single product and cut the extra costs associated with having many products on the menu. KFC is also able to provide consumers with…show more content…
This local supply chain would lower costs for KFC as well as allow it to establish relationships with local companies to better understand this new market. KFC also used many local ingredients in its products and catered its menu to fit with local preferences changing about 80% of its menu items to meet customer’s preferences. KFC hired local employees and paid them very large salaries in proportion to other jobs in the area, this tactic would ensure long lasting employees who would be enthusiastic to learn how to best perform their jobs and make a career out of it. This also created a high demand for these jobs and gave KFC the opportunity to choose from a large pool of workers with the exact qualities it was looking for. The preferred employees were high school graduates who could speak English and had no prior restaurant experience, which ensured there were no previously learned work habits. KFC originally hired elites from neighboring Asian countries with high performance in the QSR industry as well as a high knowledge of Chinese customs, culture, habits, and language. This was done to ensure that employees had good knowledge of the market and the consumers who will be served. The strengths of KFC were its ability to adapt to the Chinese market. By being able to utilize local ingredients and supply chains KFC was able to cut costs as well as establish mutual beneficial relationships with local industries. KFC was also able to adapt its menu to fit the local
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