Kfc Marketing Fundamental

Food is a basic need for everyone. Although many people prefer eating at home, many others will look for new places to dine in for a change. It is usually hard to find a table in famous restaurants unless you have a previous reservation. Famous restaurants owners enjoy a deluxe existence by having a better chance to meet important customers. The success of a restaurant depends on providing quality food and friendly atmosphere. Once customers like a certain restaurant they will usually revisit. Customers’ satisfaction is also an important element of success. Therefore, responding to customers’ needs could lead to outstanding results. Consequently, an efficient managerial approach could help a restaurant to provide both the high quality of food

My chosen businesses are KFC and NHS. These are the businesses I will be discussing the purpose and ownership. I will also mention the internal and external stakeholders of these two businesses.

During the Growth Stage, a company aims to develop brand recognition and increase their customer base. The quality of the product is often improved and technical support is usually enhanced. Pricing remains generally stable as demand continues with minimal competition. During the Maturity Stage, the company has successfully established product and the aim for the manufacturer is now to maintain the market share they have built up. This is probably the most competitive time as KFC, now, has to take into consideration of Porter’s five forces analysis. For instance, other fast food oligopoly such as McDonald’s, Subway, Burger King and so on might come out with similar product of relatively cheaper price as substitute. Moreover, small businesses are able to enter to the market because of reasonable production costs. “A successful strategy needs to be based on assets and competencies because it is generally easier for competitors to duplicate what you do rather than who you are,” said David A.Aaker Strategic Market Management. The firm should invest to regain a dominant position so that it is a point of advantage if other firms are catching up. “A satisfied customer is one who will continue to buy from you, seldom shop around, refer other customers and in general be a superstar advocate for your business,” said Gregory Ciotti Help Scout.

KFC is a successful public company due to the fact that its trading name and legal identity is so well-known worldwide. It provides us the general public with true and reliable advertising gimmicks. Its Corporate Social Responsible enhances young kids opportunities to become what they want and also keeps them fed. Each shareholder is also allowed to invest in shares easily also receiving a good return on investment. (A.Pinnock,

More caring are shown in competitors’ hot pot restaurants like providing hair clips, glasses cloth and plastic bag for phone. However, the result does not come as expected, diner always said “Its service looks like Hai Di Lao but actually not.” As all the ideas about how to serve customer better and meet customer personalized needs origin from employee and will be shared around the company. It is bottom up rather than top down because the waiter and waitress who contact with diners directly knows the needs

Throughout Kentucky Fried Chicken’s (KFC) lifespan as a division of the company Yum Brands, they have developed and establish grounds that have helped make Yum Brands the company they are today. Within this lifespan, KFC has expanded not only throughout the United States, but globally to more than 125 countries and territories building and establishing more than 20,500 KFC outlets (About KFC). Although expansion is often times a great step for a company, sometimes they are successful and unsuccessful. One of the major countries KFC is successful in is China, and one of the countries they have not been so successful in is India. At the root of KFC success and failures are a few very basic marketing techniques, the four P’s (product, price, promotion, place), their target market, and KFC’s strengths, weaknesses, opportunities, and threats which are continually changing as KFC continues to expand and their market continue to grow.

Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.

Obviously the company has perfected their marketing strategy, and like any successful business, has made it all about the customer. Businesses would not thrive without, of course, business for the people. Making customers the purpose of the restaurant, Chick-Fil-A has become exceedingly successful in a relatively short amount of time. They use good promotional and advertising ideas to draw the customers’ interests and keep customer satisfaction to develop loyal customer business. This video has shown that obtaining a strong marketing strategy, respectful service, dedication to the customer, and good promotional/advertising ideas will draw in business resulting in profit for the company and thriving

KFC, Kentucky Fried Chicken, has a less formal layout than Famous Brands Ltd, it is more focused on “fun” and the feelings of their employees and customers, less demands regarding reaching new boundaries and I believe it is made possible because they are a global-renowned giant in the consumer industry! They are a corporate giant already, this affords them the luxury to show a more friendly approach because their status and reputation is threatening, fierce and extremely competitive, and they already lead the chicken consumables market. They have earned the right to focus on feelings of employees and consumers and fun.

Their factories are not open to independent monitoring by the local non-government. For example, women are force to work 10 hours in seven days a week by paying them small amount of money its seems that the human and labor rights of these workers are being violated by the Kfc company. Moreover, Kfc Company must have responsibilities to care for the health and safety of its employees in the workplace, what work can and should be done is to offer higher wages to compensate for the risks that are measured in a different position (Anonymous,

KFC has a unique pricing strategy that falls solely on their many product lines. Their Value Meals fall into the category of Product Line Pricing. “Where there is a range

The procedure begins with an online screening test to ensure that the candidate is fit for the business, and the actual work preview allows the candidate to personally experience the job and then decides to join KFC.

supplier and also, there are evidences about the issue of KFC which are video and

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis