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Level of Customer’s Satisfaction Regarding Food and Service Quality Rendered in a Food Court

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Chapter 1
THE PROBLEM AND ITS SETTING

Introduction:

Customers are the lifeblood of every organization. As such, customer satisfaction is its primary goal and profit maximization is only secondary. Most companies in every industry aim to deliver great value in their products and services to maintain a competitive position food quality was found to be the most important factor contributing to customers' overall satisfaction. (Yen-Soon, Moreo, Yeh, 2004). It is suggested that management should pay attention to the freshness, appearance, and nutrition of the food to increase the customers' satisfaction Foodservice is the art and science of planning, preparing, cooking and serving of quality meals in proper quantity. Viewed as a system, …show more content…

Statement of Hypothesis

1. Ho: There is no significant relationship between food and service quality in food court and customers’ level of satisfaction.

Assumption of the study

The research is propositioned under the following:

1. That the respondents of this study accurately and honestly answered the questionnaire to the full extent of their knowledge.
2. That the researchers circulated and analyzed the data gathered thereafter without any biases and viewed the subject matter in a very objective approach.

Scope and Delimitation The research study focused on the level of customers’ satisfaction on food quality and service quality rendered in food court. The respondents chosen for this study are random selection of customers eating in food court. A total of 150 respondents were involved in the study, particularly customers of SM Sta. Rosa food court.

Significance of the Study This study will be of benefit to the following individuals and groups: The Hotel and Restaurant Management Students, who will find the real meaning of the level of customer satisfaction on foodservice establishments like the food court.

The Food Court Managers, who may, likewise, find the results of this study helpful in evaluating the food court and customer management to cope with the objective of satisfying their clients/customers.

The Customer who enjoys and

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