Lifestyles Fitness Center-Marketing

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Lifestyles Fitness Center Lifestyles Fitness Center May 16 (Updated with Financial data 01-28-2001) Javon Jones Chief Executive Officer Lifestyles Fitness Shopping Center Someplace, CO 64093 (303) 555-5555 Prepared with the assistance of The Institute for Entrepreneurial Studies and Development And Small Business Development Colorado State University Table of Contents 1 Executive Summary 3 Present Situation 5 Objectives 6 Management 8 Product / Service Description 10 Market Analysis Customers Competition Focus Group Research Risk 14 Marketing Strategies Pricing & Profitability Selling Tactics Distribution Advertising & Promotion Public Relations Business Relationships 18 Appendix…show more content…
One of our concepts is to use area facilities such as restaurants and nightclubs as sources of advertisement. We already have four area businesses that have given us verbal commitment for assistance by placing banners and placards in their business places and distributing flyers to their customers. Our target market will be primarily be the student/young adult and senior citizen, but Lifestyles Fitness will not be limiting itself to this market alone. We believe that the fitness industry is open to all individuals and should be made available to all markets. By having a broader clientele our income base would not be limited, we will literally tap into every category of markets and try to reach as many of them as possible through strategic advertising. Present Situation This company is a start up venture that has secured a tentative lease agreement on the perfect site for a large fitness center. The new site is located perfectly in Lifestyles Fitness by many small shopping centers and businesses with easy access from highway. The facility is located in a modern and progressive strip mall that supports numerous businesses and has a high volume of potential customer traffic. This high traffic area is the ideal location for easy access to both college and local citizens. It assured memberships by many Lifestyles Fitness citizens since it will be a short walk or drive to the location and the site will provide ample and

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