Essay on Market and Features of Lumia 2520 Tablet by Nokia

1543 Words 7 Pages
Analyzing a New Product
Identify a new product launched by a MNC in the past 3 months. (a) Describe the product with a focus on the innovative features. (b) In what markets (channels) was this product launched (distributed) and why? (c) List 3 major competitors of this product and how each is positioned in the marketplace? (d) How is the MNC positioning the new product? (e) How successful will this product be and why?

1. The Product – Lumia 2520 tablet by Nokia
Nokia’s Lumia 2520 is the Finnish smartphone-maker’s take on a Lumia-style tablet. Despite Microsoft’s recent acquisition of Nokia, the Lumia 2520 sees Nokia directly competing with the Microsoft Surface Pro 2 tablet for market share.

2. Key Product Features
The Lumia 2520 tablet
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Analyzing a New Product
Identify a new product launched by a MNC in the past 3 months. (a) Describe the product with a focus on the innovative features. (b) In what markets (channels) was this product launched (distributed) and why? (c) List 3 major competitors of this product and how each is positioned in the marketplace? (d) How is the MNC positioning the new product? (e) How successful will this product be and why?

1. The Product – Lumia 2520 tablet by Nokia
Nokia’s Lumia 2520 is the Finnish smartphone-maker’s take on a Lumia-style tablet. Despite Microsoft’s recent acquisition of Nokia, the Lumia 2520 sees Nokia directly competing with the Microsoft Surface Pro 2 tablet for market share.

2. Key Product Features
The Lumia 2520 tablet features a 10.1inch 1920x1080 resolution touchscreen, powered by a quad-core 2.2GHz Qualcomm Snapdragon processor and running Microsoft's Windows RT 8.1 operating system.
This is a crucial improvement as Microsoft’s earlier attempt with Surface RT was plagued with app performance issues. The 1920x1080 display is as per reviews, one of the best in the category. Viewing angles are great and the brightness is equally impressive. Color reproduction is incredibly accurate, and it’s evident that Nokia really aimed high with the display on its first tablet. Nokia claims that it has designed the display to provide the best outdoor and indoor readability of any tablet. Given Nokia’s rich heritage in mobility devices, the Lumia 2520 combines both
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