Marketing Management

4010 WordsJan 10, 201217 Pages
Ch 1 Question 1 Which of the following statements is correct? a) Marketing is the term used to refer only to the sales function within a firm b) Marketing managers usually don 't get involved in production or distribution decisions c) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole d) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Question 2 The term marketing refers to: a) New product concepts and improvements b) Advertising and promotion activities c) A philosophy that stresses customer value and satisfaction d) Planning…show more content…
Which if the following is NOT a marketing management philosophy? a) Customer orientation b) Profitability orientation c) Marketing orientation d) Competitor orientation Question 20 In order for exchange to occur: a) A complex societal system must be involved b) Organized marketing activities must also occur c) A profit-oriented organization must be involved d) Each party must have something of value to the other party Ch 2 Question 1 Which of the following is NOT part of the external marketing environment? a) Political b) Legal c) Product d) Socio-cultural Question 2 Car (automobile) designers world-wide began working on plans for a dual energy car when: a) They realized that such a vehicle was not only feasible, but inexpensive b) The legal tolerance for noxious emissions from automobiles began to be reduced c) Noise pollution regulations began to be passed that would outlaw the internal combustion engine d) Sweden passed a law that said all new vehicles had to have a provision for pedal-power Question 3 A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to

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