Essay about Marketing Mix of the Berocca

Most of Apotex’s medications are only available through physician’s prescription (“About Apotex”, 2017). Hence, the price of the medications depends on the dosage and the format and the total cost also includes the chemist’s fees. Since Apotex manufactures medications in different dosages and format, it is important to consult a physician as consumers do not know what dosage they need nor the format of medication. Also, a physician is better able to explain the use and purpose of the medication to consumers and hence, most of Apotex’s medications are not found on the shelves of common retailers.

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

They accomplish this by sourcing the highest quality ingredients from around the world, combined with innovative research and development to deliver products that have become industry standards in the health supplements sector (Blackmores, 2014).

Promotion is about how the customers are informed about a particular product or service and plays a vital role. So promotion basically carries the 3 Ps of the marketing mix by presenting that all important information to the right target market.

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements:

Pharmaceutical products do not obey the rule of marginal utility. One gets no additional satisfaction by consuming an additional unit of a drug. The majority of consumers only take prescription drugs whenever they need them and are prescribed by a doctor. This means there is low likelihood of people taking more drugs to satisfy their desire, just like other goods.

Brazil and Australia have an abundance of cattle and would be ideal for Sweet Feet to enter the market with its block supplement products. Through our analysis, we determined that Brazil appears to have the greatest potential because of its cattle population and the fact that no competitors exist in the block supplement feed business. All supplements are currently purchased as loose minerals. Our contacts are much stronger in Australia due to it being the headquarters of Rancho Corporation, Sweet Feet’ parent company, but existing contacts with Brazilian feed manufacturers have previously been established. Based on this information, Brazil was selected for further analysis.

GoMacro is a family-owned company that is inspired by a whole-food based macrobiotic lifestyle. Our mission is to create and manufacture healthy organic snacks, as we believe healthy food comes hand in hand with happiness and the well-being of one another. For this reason GoMacro aims to provide our products to targeted business environments in Australia. This plan seeks to generate a significant increase in company sales and profits along with enhancing the healthy lifestyles of those all over the world. The highlights of this plan are the targeted gross margin and sales-revenue. Transitioning globally will be attainable though a proactive approach to the candidacy of customers, local growers and distributers.

Promotion: promoting product to target market which may focus on acquiring new customers or retaining customers.

After reviewing the five target segments, I decided to target the school children segment. This segment has a market size of 35,000, a growth rate of 1%, and 20% of them purchased a pack in 2014.

When examining various products, consumers need to determine the core ingredient of the supplement, the supplement form, the processing method and more. All supplements are not created equal, and consumers need to remember this at all times.

Brand loyalty will be greatly increased as well. As a consumer of New Nordic notices a discussion on natural supplements and healthy lifestyle, he or she may contribute to the discussion by reflecting their experience with the product. Such behavior will contribute to brand loyalty and will ensure that subsequently the customer’s preference will be given to products of New Nordic Canada.

Becel needs to adjust their promotional efforts to address both a heart healthy and great tasting product, while expanding their target market to the twenty-five and above demographic. Becel’s current customers are largely empty nester households where the customers tend to be affluent with high incomes and over sixty-five years of age. By adjusting their promotional efforts to address both a heart healthy and great tasting product, Becel will be able to meet the needs of the twenty-five and above demographic. Becel’s strengths include a strong reputation as a leader in heart health and nutrition education, being the premium priced margarine, and the highest consumer loyalty of any

Exposure to be achieved: this is to ensure that customers are aware of the brand and what the business has to offer to potential customers.

Promotion is the direct way in which an organisation attempts to communicate with various target audience. Promotion consists of five main elements: Advertising, Personal selling, sales promotion, Public Relations and Direct Marketing.