Essay about Marketing Mix of the Berocca

1345 Words Nov 27th, 2012 6 Pages
1.0 Abstract
In this report, the aim was to analyze the marketing mix of Berocca according to our group’s survey and questionnaires. Marketing mix includes product, price, place and promotion. In terms of the survey and questionnaires, some results were givens and analyzed. In addition, some personal suggestion will be presented.

2.0 Introduction
Berocca is a brand of effervescent drink and vitamin tables, the tables contain comprehensive vitamin B group and vitamin C. At first, Berocca was made by the Roche Pharmaceuticals, but in 2005 Bayer’s global acquired the Roche Consumer Health and Berocca is made by Bayer. “Berocca is the NO.1 multivitamin brand grocery trade with 49% market share in 2009.” (Nielson, 2009) It is popular
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It is obvious that most adults will buy Berocca and they think the price is average. Because most adults have a stable income and most time they work hard, they need Berocca much more than young people.

4.3 Place
Place includes company activities that make the product available to target consumers. (Kotler and Armstrong, 2010) Referring to the question 6,
Where do you usually but Berocca?
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This is about the place where sell Berocca effervescent stables. They most distribute in Supermarkets and all kinds of pharmacies. Consequently the Berocca’s target markets are adults.

In terms of the graph, there are 12 people bought Berocca in Tesco, most people bought it in pharmacies. People under 18, only 3 bought it. There are 27 people who the age over 20 buying Berocca.

It is based on the results, the reason why Berocca is sold in supermarket and pharmacies. Because in most situations, the majority of adults will buy daily necessaries and medicines in supermarkets and pharmacies. In terms of the results, they show us clearly, most adults will buy Berocca and they buy the products in Supermarkets and various pharmacies. Adults need the Berocca much more than young people.

4.4 Promotion
Promotion includes all of the activities marketers undertake to inform consumers about their products and to encourage potential customers to buy these products. (Solomon et al, 2009) According to the question 4,
How do you know

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