Marketing Plan For A Marketing Strategy

3798 Words Jun 5th, 2015 16 Pages
INTERNATIONAL MARKETING PLAN

Executive Summary
The report includes the segment and process of marketing to be included in the marketing plan of a business to introduce new product launch in the market. There are various segments of market emphasized in the study focusing upon the operational activities of the company. The first perception highlights the new product launch in the new market environment and in the second market perception; it highlights the launch of new product in the existing market. The product selected here is muesli cereals, which is going to be introduced in the segment of market in China. The company selected here is Hubbard Foods Limited who is working with its business in New Zealand.
The purpose of the study is to highlight the marketing plan with the implementation of the strategies ad relating the study with the relevant theories and models to shed light upon the working of Hubbard in China. Marketing plan and implementation of the strategy is also shown in the current study showing the significance in the financial statement of the company.

1.0 Introduction
The study contains necessary marketing plan required to maintain sustainability in the market. Therefore, it includes the segment and process of marketing to be included in the marketing plan of a business to introduce new product launch in the market. There are various segments of market emphasized in the study focusing upon the operational activities of the company (Al…
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