Marketing Strategy For A New Brand Of Touch Screen On The High Tech End Of The Market

Each advertisement has to reach the maximum number of prospects per advertising peso. In the procedure of media selection, the researcher defines the market to be reached by studying the results of consumer surveys and market analysis. After doing so, can the advertiser decide which medium or medias to select wherein they can exhibit their advertisement. There is an overabundance of media for advertisers (Miranda 157). For this study, I will concentrate on the television medium. Although the costs of advertising on TV are quite expensive, television can sell by appealing to two senses - sight and sound - rather that to only one as most media do. Demonstration of product performance and exhibition of styles, color, designs, and other product features can be achieved. The sponsor also enjoys great flexibility in the presentation of this commercial (Miranda 197).

This marketing plan lays the foundations on which to build a solid and successful entry and entail a marketing campaign promoting core brand attributes and aligning them with our target market. To keep the plan on track specific objectives have been created to guide all strategic decisions. The objectives are divided into marketing and financial objectives

Advertising and public relations are exceptionally important in the creating of an effective campaign. Once the personal selling along with the promotional

* A positioning statement for the company with careful consideration of their brand and strategy

Task 3 (a) - To begin with you need to explain in your own words what you think the creative brief is asking of you. You also need to identify the needs of the campaign. You should apply what you have learned about target marketing and the promotional mix.

What are the specific marketing activities – tactics ‐ for the campaign? How will you execute each tactic?

Advertisements have become more common and can be found in almost all locations in the society; however they vary depending on the content and the medium they use to convey the information. It can be noted that television has become one of the most influential and powerful medium since it gives both visual and hearing attributes. Television is preferred by many organizations among them being Power ads since it gives a leading hand in competition since it basically influences the consumers not because of the unique product qualities but the mode at which the advertisement is made. Advertisement being one of the marketing strategies has to be designed in a way

The article, “The New Ad Game”, by Jessica Ramirez, is an expository essay describing the in-game advertisement. The author wrote the essay, detailing what analysts predict to be huge growth in the ad market in the next five years. With the help of advanced technology, the in-game advertisement is thriving because of the large market, elimination of previous obstacles, and new degrees of connectivity comparable to that of PC.

Also the company should Sponsor numerous sports and youth events at local , regional and national,because by sponsoring that kind of events the company will communicate with a people , this method of advertisement is very efficient to keep a good brand loyalty and good brand image we can give the example of Red Bul who has a very good communication strategy by sponsoring the sport event the reason why the brand is very well known this is why Heineken can follow the same strategy it can be very useful . Furthermore the company can Collaborate with consumers for advertisement that mean’s the company advertise the Heineken as drink for family gathering for special occasions , friendship so I propose why not turn the advertisement with those people share the moment happiness with them it will be like TV reality it will be good and very interesting . Moreover launching a beer with different flavors it can very interesting and low alcohol beer for people who do not drink a lot it will be like a new target for the company . finally the company should focus on the emergent market like Africa and Eastern Europe , also countries who have warm weather because the beer its considered as refreshing beer not like the wine .

A Clever Advert Represents a Clever Company The art of advertising is important in the modern world as it provides companies and manufacturers with insights regarding consumer needs and preferences. The dynamic nature of the market means that companies have to communicate with the customers and inform them about the variety of products that are useful to them. The art of advertising is based on getting drawn into the consumer market by way of understanding demand patterns and then using advertising skills to reach out the target market. For the purpose of this essay, the advert of MacBook Pro and that of Surface Pro have been chosen and will be compared and contrasted in detail.

The creative brief begins with identifying the objective of the advertisement. Geico wants to increase brand awareness and provide enough information in their ads that will result in the consumer

In advertising, the company maintains a strong campaign using various media for both price and institutional policies for a long period of time. This channel will be best in getting information to and fro to management and associates in

The company will conduct marketing strategies that aim at creating an image for the brand in the minds of the consumers and reminding them customers about their products consistently.

Advertising agencies today are confronted with the ever-evolving nature of technology and new applications that are continually being devised. Traditional advertising methods such as billboards, newspapers, magazines, radio and even broadcast television advertising are becoming less effective due to the significant increase in the number of platforms for getting messages to target audiences. In my essay I will discuss the challenges that the digitalization of communications has had on advertising agencies and its effects on consumers, the media and brands, with examples of how these companies are overcoming these problems to solve their clients’ brand or business issues.

The individual assignment is based on the development of a marketing communications plan for the launch of a product/brand of your choice (ideally taken from any of the brands from