Mat 510 Mat510 Week 8 Case Study 2: Improving E-Mail Marketing Response

j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).

4. What are the pros and cons of the mail order marketing strategy? What are the pros and cons of alternative distribution methods?

Develop a marketing plan for the business that suggests how Helen’s may improve its performance.

3. The marketing strategy of company is not so convincing because they can extend their product range with good

1.      Describe the overall proposal in terms of the business problem being solved.  Some ideas are:

a. What process elements do you believe are critical to ensure your organization understands the target market and its needs today and remains knowledgeable and informed about trends as your business grows and technology and market forces change the market? Are there specific tools (e.g. CRM, big data tools) that should be part of your firm’s toolkit? If so, explain what value they bring, how they fit into your process, and way they are worth the investment of time, money, and mind share during the critical startup phase.

Hubspot Incorporated was founded by Dharmesh Shah and Brian Halligan in 2006 after they graduated from MIT. Based in Cambridge, Massachusetts, HubSpot’s goal is to create a new form of online marketing and advertising. In providing new marketing strategies to companies, HubSpot leads a change in providing advertisements that online users not only find interesting, but also relevant and pleasant (Our Story). With 1,157 full-time employees (Form 10K), HubSpot intends on growing these strategies regarding online advertisements to promote a brand effectively without being a nuisance to information-hungry website users. HubSpot remained a private company until August 25th, 2014, when they posted their IPO on the New York Stock Exchange (Investor Relations).

The waterfall methodology is one of the most prominently recognized and most utilized methods in project management. Whether you’re using the waterfall methodology to manage a project or in some other fashion, let’s say for example, in software development, it works the same in producing a product – in a sequential manner and design, and in a series of stages that follow each other one after another. This means, once a person completes one step they move onto the next step and not before. As this process is sequential, once a step has been completed, the person cannot go back to a previous step – not without scratching the whole project and starting from the beginning. There’s no room for change or error, so a project outcome and an extensive plan must be set in the beginning and then followed carefully.

The following report contains a pile up of an analysis of key areas of the digital marketing environment carried out for Amana Takaful PLC. The derivation of the analysis will provide key strategic options for online customer acquisition through email marketing and display advertising.

Trustonics Inc. is a leading online retailer in UAE and world fastest growing e-commerce Technology Company. We are a Pure Play business model which means we fully operate online. Trustonics offers cloud based e-commerce platform service in B2C and B2B verticals and is recognized globally for its innovative approach towards delivering business values and responsive to changing customer needs. The company believes in empowering every individual and business in the retail value chain by providing affordable technology to solve large scale business problems. Today, Trustonics is a trusted name in retail and technology platform services and a partner of choice for global business.

Very early in the history of the internet, marketers began embracing email as a viable way to deliver advertising messages to potential customers. Unfortunately, during those early days, virtually everyone with an email account was considered a potential customer. Recipients began to use filters to keep as much spam out of their inboxes as possible, but they also became very adept at ignoring marketing messages and began opening them at increasingly lower rates. Marketers responded by embracing new methods for delivering their messages, making their approaches more sophisticated and ensuring that they harness the latest flashy technologies to catch the customer's attention.

In terms of the general perception of all of the marketing mix elements that a firm may employ, it is perhaps ‘promotion ' that is the most prominent ‘P ' in the ‘4 P 's '. In fact to many people promotion is marketing. Promotion is a part of a firm 's overall effort to communicate with consumers and others about its product or service ‘offering '. Both the company and the consumer have needs which they aim to fulfill; the profit making company wishes to improve or maintain profits and market share, and gain a better reputation than its

There are a number of software packages that allow you to design, write and track email campaigns and email marketing software, so it can not be so easier to tell your audience everything from the latest offers or the latest company news services and email marketing software.The use of email marketing software to promote your business gives you the opportunity to capture the attention of a potentially huge number of clients, especially those who otherwise would not be able to visit your store. By using email marketing software your business can increased very easily. If well written, designed and directed no reason why your emails leading to an increase in sales and inquiries.One of the major benefits of email marketing software is the instantaneous nature in which you can send messages to their customers. This allows you to be very creative and promote all their services with the click of a button. Again - unlike offline marketing - software email marketing allows you to track explicitly of how well their promotional efforts are underway. You may be see how many people are looking their emails, what sales and inquiries are being generated as a result. The software needed to control their email campaigns is very affordable and many are available for only a few dollars a month, even with a few lighter versions are free software.

1.1 explain the various elements of the marketing process with respect to the given organization

Question 7: What promotion considerations such as culture, legal and regulations, do you need to know about for your target market country?