Mcdonald 's Successful Fast Food Chain

Since Richard and Maurice McDonald founded in 1948, McDonald's has grown from a small restaurant in California into one of the most recognized brands in the world with a chain of outlets that spans the globe. For over 50 years, McDonald's defined the fast food industry while indelibly etching its golden arches logo on the face of both American and global culture through such icons as character Ronald McDonald and the Big Mac sandwich. Millions of people started their very first jobs at McDonalds while even more began to have their eating habits redefined by the chain. Concepts like the drive-thru window were introduced along with the Happy Meal for children in order to provide a fast, affordable, and enjoyable dining. Ray Kroc, saleman

McDonald’s is one of the most well-known fast food restaurants worldwide. The brand was first established in 1940 by Richard and Maurice McDonald in San Bernardino, California, and was originally called McDonald’s Hamburger offering burgers, fries and drinks with quality and quick service. In 1955 Ray Kroc founded McDonald’s System Inc. and then later bought all rights to the McDonald’s brand. Since then he has brought it up to be a very successful, global business.

McDonalds’ is one of the best and largest fast food restaurant chains in all over world. They have 30,000 restaurants in over 100 countries. Their main object is to be best in fast food market rather than to be biggest restaurant chain in world. They served over one billion people in 2007 moreover their income was down in 2007 but they made a revenue record of $ 23 billion. As they have great brand image in market so to keep that brand image and that standard they always keep focusing on their strategies. Like in U.S. they are focusing on breakfast and chicken so, they launched new product for promotion which is southern style biscuit for breakfast and southern style chicken for lunch it attracts people a lot and in Europe their menu features premium selection and classic menu which offers a cheap or affordable meals and they also provide limited time food promotion moreover in Asia-pacific, middle east and in Africa their plan is to focus on convenience, breakfast and value.

McDonald’s corporation started in 1944 as a drive-in restaurant in California. This single location was started by Dick and Mac McDonald. That location was altered in 1948, when the start of the 19 cent cheeseburger became popular. They had continued growth over the years and by 1965 there were over 700 restaurants in service. Since that time they have grown dramatically. As of 2011, they are operating in 119 different countries. They have more than 35,000 restaurants and over 1,8 million employees. McDonald’s direct competitors are Burger King and Yum brands (Taco Bell, KFC, Pizza Hut). Forbes profile describes McDonald’s as “As of December 31, 2011, of the 33,510 restaurants in 119 countries 27,075 were franchised or licensed (including 19,527 franchised to conventional franchisees, 3,929 licensed to developmental licensees and 3,619 licensed to foreign affiliates (affiliates)-primarily Japan) and 6,435 were operated by the Company. McDonald's menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, Snack Wraps, French fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages and other beverages.” They are considered #6 by Forbes on the World’s Most Valuable Brands. Their dollar menu and attention given to children’s products in their much marketed Happy Meal’s have brought them much attention and wealth.

McDonalds originally opened up as a barbecue restaurant in California with a large menu and drive-in service. By 1948 McDonalds made a few changes to the restaurant and cut the

McDonalds is by far one of the largest and most influential fast food chains in the world. This one corporation can change and influence a very large amount of the United States economy all on its own. If McDonalds were to go bankrupt and close all of its restaurants then millions of people would lose their jobs. McDonalds provides health care and other basic benefits to all of its full time employees, and without these benefits then these people would go uninsured and could not make it. McDonalds also makes up a very large amount of capital put into the United States economy by its customers. Many people who cannot afford to go to a nice sit-down restaurant opt to the much cheaper alternative and decide to go to McDonalds to buy food. A large

When it comes to fast food everybody thinks that you can’t have a healthy meal at the run. With Americans spending over $100 billion dollars a year on fast food, a lot of the companies had to find ways to add healthy meals to their menus. McDonalds founded in May of 1940 serving over 58 million people worldwide on a daily basis. With facing competitors like Subway with healthy meals. McDonalds had to find a way to add healthy meals to their menu to bring in those customers who were going to places like subway.

McDonald’s began as a barbeque, and the brothers strictly offered burgers, fries, and pop. Ray Kroc heard about McDonald’s one day and went to visit the restaurant. Kroc was surprised by their efficiency and the quality of the food. Kroc liked the fact that the brothers could focus on the quality of food, due to the limited menu items. Subsequently Kroc realized their success could amount to much more and shared his vision. Kroc told the McDonald brothers that McDonald’s could be a national business serving people across the country. (At this point, Kroc did not even think about being international). Dick and Mac were thrilled with what they heard, so in 1955 Kroc founded the McDonald’s Corporation and opened the first McDonald’s in Des Plaines, Illinois. By 1960 Kroc had bought exclusive rights to McDonald’s. In 1961, Kroc developed Hamburger University where new employees were trained on how to run a successful McDonald's. Kroc wanted to develop the most efficient methods to store, cook, and sell food, so he had a laboratory built at Hamburger University where students' test different ways to make McDonald's more productive. Hamburger University is still in use today in the search for ways to better McDonald’s. McDonald’s had their first sit-down restaurant in 1962, and then in 1975, McDonald’s had opened their first drive-thru restaurant in Arizona. The first drive-thru restaurant was

Burger King and McDonald’s are two of the most popular fast food restaurants and have been in competition for years. Both of the restaurants have been in business for over 50 years, though Burger King was started before McDonald’s. Burger King was established in 1953 as Insta-Burger based in Florida. The company ran into financial issues and was bought out by David Edgerton and James McLamore in 1954, and the name was then changed to Burger King and a year later, the king was introduced. McDonald’s was first opened in 1940 by Dick and Mac McDonald in California as a drive-thru barbecue. After several attempts the brothers sold the business to Ray Kroc in 1955 and he established the McDonald’s franchise. These

McDonald's has had a global impact on the food industry. McDonald's developed a revolutionary idea known today as fast-food. This impact began in 1930 when Maurice and Richard McDonald left New Hampshire seeking to make a fortune in Hollywood, started up a drive-in restaurant in San Bernardino. Unlike so many other food-service operations at the time, McDonald's came up with new ideas that turned the usual slow paced dinner into a finely tuned engine.

Have you been to McDonald’s lately? Every day, close to one in four Americans eat fast food, with McDonald’s serving close to seventy million people daily (Sorensen). They are a growing, popular food chain, and with that comes many positive and negative effects. McDonald’s has created many new jobs which has helped to decrease America’s unemployment rate, they provide a low cost meal for those who can afford nothing else, and they also participate in raising money for charities. Yes, all these things are great; however, McDonald’s, along with other fast food restaurants, are the leading cause of rising obesity rates (Owens 31, 33).

In 1955, a man by the name of Ray Kroc founded the McDonald’s Corporation. He bought the name rights from brothers Dick and Mac McDonald. Kroc took this small restaurant and turned it into one of the most well known companies in the world. By the end of 2008 Mcdonald’s had grown to 31967 locations in 118 countries. With 58 million customers a day worldwide its hard to not see a McDonalds ad around. ( James) People know that fast food is not good for the body but if it is fast, tastes good, and cheap people will buy it. Thats because in this day and age most people are employed and don 't usually have time to sit and eat a nice lunch, so instead they turn to fast food and with McDonalds continuously growing popularity that is what we think about first if we need food and fast.

McDonald’s was open opened by Dick and Mac McDonald which was known as McDonald’s Bar-B-Que restaurant in 1940, in San Bernadino, CA. this only lasted a few months’ and they then close and rebranded and open “McDonald’s” as we now know as a

McDonald’s is the biggest chain of fast food restaurants in the world. In 2015, company has 36,525 outlets worldwide in 119 countries (MCD Annual Report 2015, 2016, p. 13) serving more than 70 million customers on daily basis (Mackey, 2014). McDonald’s is operating in Informal Eating Out (IEO) segment (restaurant industry) and though it is the top brand in the world, year 2014 was difficult for the company. The global sales of the company dropped by 1% and operating income decreased by 4% (MCD Annual Report 2014 , 2015). McDonald’s brand image was negatively reported for unhealthy food and obesity among its consumers. McDonald’s is taking initiatives to improvise its menu, quality of food and the source of it. In a way, the company is also targeting different market segments and consumer age groups by ads and promotions and creating an emotional bonding with the brand (Blakely, 2012) (Dhaliwal, 2015).

The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).