Meerza Fashion

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I. The Summary Meerza’s Tailoring Fashion house has been in the marketplace for more than 10 years. She started in Paris from “bricks and mortar” studio and has grown her business to gain an award for Best Female Entrepreneur in France. She offers specially made suits, mostly for senior executives, at €750 per suit, which is considered a fair price in Paris. As the business was growing, she employed staff in London, Paris and Brussels to facilitate fabrication and delivery. The online-service she’s providing should simplify and fasten the process of taking measures and making orders, however it often does not. The customers unsatisfied with the service and thinking their clothes are neither specially-made, nor made properly so they fit…show more content…
Recommendation My recommendation is Option #1 for the benefits listed previously. The situation is that Meerza Fashion cannot remain as unique as it used to. It should become more global and a bit less unique. Sure, it could lose some of the customers, but it will gain much more if the right PR and social media approach is chosen. A repositioning is needed to save the good name of the company and gain new title as a company which is global, but still pays attention to every single customer it deals with. It sure is a challenge, but it is worth taking this risk. VIII. The Plan of Actions 1-Work out new methods of measuring, think over every little step in this process. Organize results in better-working online service 2-Before

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