Middleman Ebay Case

4.1.3 How can an E-Business strategy help The Broadway Café attract customers and increase sales?

After that, one needs to figure out what kind of site they want, if they do not know already. Are they going to be Business-to-business site, which is where transactions of buying and selling goods and services are between two different businesses? Are they going to be Business-to-Customers site, which is where the business is selling their goods or services to a customer? Are they going to be a Costumer-to-Costumer site, which is a third-party site, like Amazon or Etsy, that allows transactions of buying or selling services or goods be between two different consumers? Or are they just going to have a purely informational site, meaning one just supplies information whether then having consumers purchase services or goods through the site.

1. Increase revenue by 16% in 2012 through retail expansion; following increases in revenue of 15%, 16%, and 14% in 2009, 2010, and 2011, respectively (Please see Appendix A).

E-Commerce Solutions Kitchen Karousel offers specialty kitchen products to a higher-end target market. The existing website is very basic and lists a quick description of their store, location and various featured products. While the website contains basic information, it does not provide product details outside of the featured products. Also, there is no shopping cart and therefore no ability to purchase items online. This severely restricts their ability to be competitive in today’s global market. An essential element of any business looking to compete online is the ability to

Forget increasing ads unless it translates to increase in in-store foot traffic and sales, or if ads are used for

The final website is suitable for intended audience because I have created wide range of written documents and images for the portfolio. My websites is available to be viewed in mobile phone, internet explorer and chrome after I tested the accessibility, so this meets the audience who wants to access my website though a web browser. Also, the audience is everyone. Therefore, I have included wide range of different colours for the younger side of the audience.

PROVIDE custom services such as in-store workshops and personalized promotions so that customers are retained to generate repeat purchases and make referrals.

This paper is a written evaluation of three websites that were designed to reach a specific target audience. All three sites' reach their target audience, however they accomplish this in a slightly different way. During this paper, we will discuss the strength and weaknesses of each site, the design criteria used to evaluate them, and how to improve some of the weaknesses associated with each site.

One other goal is to increase consumer traffic on media. On the website, design towards both women and men. Include male models on the homepage which then can lead them to the men’s department. On social media, use advertisements for specifically men that can include their cologne and other products. Make sure it’s accessible on mobile devices by the use of applications. Give promotions by customers being interactive. Customers can be talking about the product or giving feedback and customers can be on a rewards system by giving a discount on their next purchase.

Both online retailers use a number of similar concepts of visual design in their websites but there are also marked differences between each. This essay will compare and contrast both online clothing websites, BNKR fashion website and End. Similarities and differences in the areas of purpose, form, language, audience and context will be covered in this work. The purpose behind both BNKR and End websites is to sell fashionable clothing online without the customer having to go in store.

2) How should Thomas market her store with $10,000 promotion budget to attract maximum attention from the community?

Then put keywords in your product so that once the user search for that particular keyword, your store will be on the first page.

Increased visits to the site, referrals, repeat transactions and feedback and in turn convert the visits to sales

For the website they would want navigation should be easy, contacting customer service, should only be a few clicks and they will be multiple ways of contacting customer service. What this website needs are specialized log-in for every consumer with their preferences and favorite topics being on their home page. The site design and layout would be different basic off the what every customer wants, instead of just being a generic home page for everyone. We are trying to sell our customers on our company and not just a device. A special log in would make the customer feel like they are part of a community and not just a business. This will allow customers to get what want quicker. When they decide to purchase, they do not need to go through the process again and just click the cart and select order.

It should be simple and informative- You should aim to reduce the time of purchase for women. The lesser the time they take the more loyal they become to you. You can do this by making your site very simple and informative. Information should be enough to take quick and smart decisions.