Mmk227

4728 Words19 Pages
MMK2 7 MM 277 U it Out ne Uni O tlin rimes ster 1, 201 1 13 Tr

Un Code nit e: Un Nam nit me: ourse: Co

MMK277 Marketing Manag g gement of merce Diploma o Comm of a ommunic cation Diploma o Media and Co of gement Diploma o Manag

For more infor rmation con ntact MIBT: : T + 61 3 9 9244 5197 F + 61 3 9 9244 5198 E mibt@de eakin.edu.au u W mibt.vic c.edu.au

Melb bourne Institut of Business and Technolo te s ogy Pty Ltd (M MIBT) CRIC COS Provider c codes: MIBT 01590J, Deak in 00113B 0

CONTENTS

A Note from your Unit Co-ordinator .................................................................... 3 Contact details ......................................................................................................... 3
…show more content…
The focus of discussion is the coordinated activities of the network of producers of goods, services and experiences which seek to satisfy their customers. Emphasis is placed on marketing strategy formulation and the use of strategic marketing mix elements in developing and maintaining a market orientation and assessing organisational performance. Aspects of marketing such as marketing research, customer behaviour, product innovation and marketing communication are also examined. MMK277 Marketing Management Nil Four hours of class contact per week are allocated to this unit.

Learning Objectives
On completion of this unit students should be able to: 1. 2. 3. 4. Identify and explain theoretical concepts and the marketing mix elements employed in marketing strategy development; Explain the use of market information in developing segmentation and positioning strategies; Apply the marketing concept and marketing strategy in various contexts including profit and not-for-profit organisations, including government; Demonstrate effective group-based oral and written communication skills when presenting marketing plans for selected organisations.

This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:\Academic – Unit Outlines\2013-01\ Diploma of Commerce\ MMK277 V27– 02/13

Page

    More about Mmk227

      Get Access