MONTREAUX CHOCOLATES USA MEMORANDUM TO: DAVID RAYMOND, MONTREAUX USA DIVISION MANAGER ANDREA TORRES, DIRECTOR OF NEW PRODUCT DEVELOPMENT CC: JENNIFER FITZGERALD FROM: MARIA TROPIANO SUBJECT: MONTREAUX USA PRODUCT LAUNCH DATE: APRIL 10, 2015 Executive Summary: As of October 2012, Andrea Torres, director of new product development at Montreaux Chocolate USA, needs to recommend whether or not the company should pursue a new product launch in the United States. The new product, a 70% cocoa
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? In pursuit of upscale segments of the market and an increased market share, Consumer Food Groups (CFG) purchased the rights to become a distributor of Montreaux’s European chocolate products in the United States in June 2011. As CFG is the division which produces confectionery products for Apollo foods, they contribute not only to one-third of the company’s total revenues and net income, but are a vital part of Apollo’s
2. Evaluate the achievability of the company objectives for Montreaux USA. Identify the most salient (or important) aspects of the chocolate confectionary industry, globally and domestically, that are critical for understanding a new product introduction of this type. Provide support for your conclusions. The objectives that Montreaux USA wants to achieve in the coming 3 years are national distribution of the new Montreaux product line, $15 million in annual sales, and to be within the top 25 in