Montreaux

MONTREAUX CHOCOLATES USA MEMORANDUM TO: DAVID RAYMOND, MONTREAUX USA DIVISION MANAGER ANDREA TORRES, DIRECTOR OF NEW PRODUCT DEVELOPMENT CC: JENNIFER FITZGERALD FROM: MARIA TROPIANO SUBJECT: MONTREAUX USA PRODUCT LAUNCH DATE: APRIL 10, 2015 Executive Summary: As of October 2012, Andrea Torres, director of new product development at Montreaux Chocolate USA, needs to recommend whether or not the company should pursue a new product launch in the United States. The new product, a 70% cocoa dark

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? In pursuit of upscale segments of the market and an increased market share, Consumer Food Groups (CFG) purchased the rights to become a distributor of Montreaux’s European chocolate products in the United States in June 2011. As CFG is the division which produces confectionery products for Apollo foods, they contribute not only to one-third of the company’s total revenues and net income, but are a vital part of Apollo’s

2. Evaluate the achievability of the company objectives for Montreaux USA. Identify the most salient (or important) aspects of the chocolate confectionary industry, globally and domestically, that are critical for understanding a new product introduction of this type. Provide support for your conclusions. The objectives that Montreaux USA wants to achieve in the coming 3 years are national distribution of the new Montreaux product line, $15 million in annual sales, and to be within the top 25 in

After a thorough analysis of Apollo Foods business situation, a decision plan regarding the launch of a new chocolate product for its new branch acquisition Montreaux Chocolate USA has become clear. This decision plan is based on the following key challenges and marketing issues that need to be addressed. These challenges and marketing issues can be best summed up by a decision on what brand the product will be home to, whom the product will be marketed to, the ingredients and formulation of the

Roosevelt had been trying since July 1944 to arrange another summit with Stalin after the Tehran Summit in November-December 1943. The Summit finally took place in February 1945. Germany was the first issue, the Big Three addressed at Yalta. With the Red Army on the Oder River, only forty miles from Berlin, and the Anglo-American forces still on the west side of the Rhine, it was very evident that the Soviets would be the first to reach Berlin and the war themselves. It was, therefore, deemed prudent

on the same tv channel. It tries programmes of about half an hour each that don't have a certain schedule, so you are lucky if you catch them when they are on air. The Steve Ray Vaughan show lasted one hour approximately, it was when he played in Montreaux, that show surely lasted a little more, but oh well... it's good to have the opportunity to see those