Essay on Natural Knibbles Case Study

3045 Words13 Pages
1.0 Executive Summary
Natural Knibbles, an established health food company, is facing a number of challenges due to changes within the market and business environment. To fix these problems, it is important to outline the role of the HR manager, as well as identify the HRM activities and steps that Natural Knibbles would need to take to develop an effective HR plan.

It is important for the HR manager to be involved in the management team, and have the opportunity to contribute to the organisations’ strategic decisions. HR managers take a more strategic approach by gaining a better understanding of the organisation, the employees, stakeholders, products and finances, helping them fulfil their role by translating business strategy into
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‘Three sets of forecasts are required; a forecast for demand for human resources, a forecast for supply of external human resources and a forecast of the supply of human resources available within the organisation’ (Stone 2008 p60).

3.0 Problem Analysis and justification
Natural Knibbles is currently facing a number of challenges due to changes within the business and market environment. To fix these problems, the following HR issues and challenges need to be addressed by the company.

3.1 The Role of the HR manager
The HR manager is a crucial part of the management team. The role of the HR manager is to administer employer/employee relationships. In order to perform these tasks, the HR manager must understand his/her role, and constantly review it, so that management can gain a better understanding of what HR is. HR managers are becoming more aware of internal and external changes, and are incorporating a more strategic approach by linking business strategies to HR policies and procedures.
Since Cherrie is responsible for all administrative and HR issues, it is important that she develops and maintains a business insight and understands her role as HRM. She needs to develop a new strategic approach to overcome the changes that are occurring within Natural Knibbles.

3.2 Strategic Partner
It is important for the HR manager to be involved in the

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