Online user-generated content (UGC) is more appropriate and flexible for providing reviews when compared to the conventional guests satisfaction survey (GSS), which has for a long time been linked to a hotel’s performance. According to Duverger (2013), technological development and evolving consumer choices make the use of GSS labourous for both the hotels and the guests. In addition, the GSS participation levels are currently low as they are tiresome for the modern traveller. Duverger (2012 ) argues the reason is that surveys provide minimal opportunity for commenting on the real issues as the questions set are generic in nature and targeted at specific answer ‘yes’ or ‘no’. However, online UGC offers an opportunity for guests to excercise their own freedom by writing what they want without being cautious of the hotel’s management, especially if the guest is a frequent visitor (Kim & Oh, 2004). Since online review websites are independent and frequented by those who travel and those who do not, it seems as the most appropriate platform of commenting both positive and negative experiences. Min et al (2015) note that some guests express negative feedback to determine whether the hotel will provide a reponse and in the process guage their concern for guest welfare.
2.4 Consequences of Negative Comments
Recent studies analysing the effects of negative comment suggest that they influence both customer’s decisions and hotel’s sales (Blal & Sturman, 2014;
This essay will discuss how my use of online information has grown from being merely a consumer, to now being able to critically evaluate online sources for credibility and suitability for use in academic work. My role in producing an online informational resource has been enhanced by both the readings, and the experience gained in the collaborative process involved in working as a team. This is my first experience at online collaboration and I will examine the challenges encountered using this medium of communication, how I dealt with them, the lessons learned, and what I would do differently during future collaborative work.
Steve McKenzie a management consultant from New Jersey reflected back on his Easter Holiday trip where they stayed at The Regal Carnation Hotel in Guam. He remembered the false advertisement of the website, many missed opportunities, and the lack of management and customer service on a vacation that over promised and under delivered. He contemplated writing a letter to the Hotel owners and management, although he may not personally receive something in return, knowing he may be able to make improvements on future travelers was motivation enough.
In this essay I will be explaining and evaluating the method chosen and used by Pinewood Hotel in order to gain a better insight onto how aspects of their website are rated, and how it compares to their competitors. In addition to this, I will evaluate the findings that were gained from the research method used by the researchers at Pinewood Hotel.
Find out the impact of online reviews to hotels’ potential consumers. i.e., their purchase decisions
Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to
My paper focuses on a security assessment of Quality Web Design (QWD), which is a very successful company that is well-known for its magnificent and appealing websites; they work
Communities are all about groups of individuals who share something in common. This makes going on the internet seem like an odd way to find more communities, form new ones, or strengthen pre-existing ones. The internet however is full of communities. Communities can be based upon religion, location, ethnicity, an interest, or a personal matter. The internet itself is “a global distributed data communications network” (Kirmayer, Raikhel, & Rahimi, 2013, p. 166). This is what makes the internet so full of communities because communication is the key to putting multiple individuals with commonalities into communication, which is the basis of any community. Online communities differ from communities that exists off the web in a couple of
Not only are reviews being used to damage a reputation but also used as black mail. An investigation by the Times had implied that 80% of hoteliers and bed and breakfast owners had complained to TripAdvisor that guests had been using the online review system in an intimidating and black mail way. Guests would demand upgrades or discounts if the business in question did not comply then a bad review would be posted on TripAdvisor. Bha.org.uk,(2011)
Despite the fact that we’re already in the 21st century, society continues to show signs of progress and development strongly leaning towards the direction of advancement, constantly evolving. This pattern is no different from the world of advertising, as it has also evolved through the years and quite recently an unexpected technological innovation took the world by storm. It made such a tremendous impact that eventually led to the transformation of traditional marketing, and it’s no other than social media that we all learned to love.
The internet is the easier way for people to communicate with each other. It has made the world smaller by bringing people together everywhere and any time. This invention has important tools for people to contact and it has changed their way of communication in today busy world. In fact people are becoming totally dependent on the internet as a way of communication in their daily life, business and work. The limitation of old communication tools has made the use of internet for communication is wider all over the world .
Central Idea: The three ways social media is changing education has affected how the students express themselves, behave, and interact with each other.
In essence, hospitality executives lose either way. They either deal with the repercussions of negative reviews/word of mouth, or have to over compensate disgruntled customers with compensatory lodging, free meals, or a myriad of unpaid hotel amenities. Services that could have potentially reaped huge profits. Once PR
E-learning has come to dominate the strategic thinking of employers over the past decade in several countries. Only in recent years in India, there has been focus on e-learning, this is due to the recent development in MNC, BPO and IT concerns. This is widely seen due to the connected economy, become intangible and fast growing among organizations. Due to emerging MNC’s, globalisation has become one of the most important criteria to increase flexibility of communications, and hence become vital among the organization. Despite the emphasis on e-learning and large investments made on training it is still not clear and ongoing success have not yet been recognized, due to the ongoing structural changes among managements. The problem in
Education is an important part of people’s lives; it will either make them or break them in the future depending on the careers they choose. Education is greatly diverse today in comparison to the 1950s because of advancements in teaching and other great inventions that provide easier techniques of teaching. One major issue that has been raised is distant learning courses and online education.
Online education has grown since it first came about, there are mixed views on whether it is truly beneficial. The reasons for the huge growth of online education is money even though online education targeted working adults that have little or no time to sit in a traditional classroom for millions of men and women serving in the armed forces online education has made earning a degree much more possible.