Organizational Impact Paper
Organizational Impact Paper
University of Phoenix
Cathy M. Espy-Cook
OI/361
Innovation, Design, and Creativity for a Competitive Advantage
John Fleharty
December 6, 2010
Organizational Impact Paper
The impact that innovation has on an organization is significant. Defining what innovation, creativity, and design are to and organization and the impact it can have on an organization. When an organization looks at innovation the company should be looking for a new way to do something. To expect change in innovation cannot be avoided in this changing and competitive world of business, changes will always be necessary to stay competitive. The three organizations I have chosen are Southwest Airlines, IBM
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Furthermore, as the country has faced some rough economic times especially is the airlines industry Southwest has managed to remain at the top in sales, customer service, lower fares, and on time arrivals. Southwest has purchased newer aircraft and aviation technology to improve performance and reduce overhead cost.
Motorola was born on September 25, 1928 by Brothers Paul and Joseph Galvin the original name of the company was Galvin manufacturing Corporation in Chicago, Illinois. Motorola has been committed to innovation in communicates and electronics for the past 82 years. Their impact has been enormous. The company has been a solid innovator in the area of mobile communications. Motorola innovative impact has led to untapped opportunities all over the world. With the broad range of expertise in engineering and technology the company has certainly become and innovative leader. “So the company also takes the advantages of the new technology innovation in order to improve the efficiency and quality of the products. By utilizing the efficiency of the workforce, the company can posses the highest quality products and control over the 45% industry all over the world” (Brainmass, 2008, pg. 1).
In Motorola’s case the external factors are important in their innovative impact, their opportunities and threats can depend upon the external strategy that is in place. These factors can change in accordance with the change business
Southwest Airlines has been making changes over the past few years that helped them become the largest low-cost carrier in the United States. Most other airlines have been struggling to make it through this economy, but Southwest has found a way to thrive. The airline has dropped their prices and eliminated fees for extras that have allowed them to fill up most flights. One cost they continue to struggle with is offsetting the increasing fuel prices. This has caused some airlines to merge or sell the company to competitors.
Southwest Airlines boasts the best on-time record, best baggage handling, and fewest customer complaints in the airline industry. For these achievements, it won the industry's Triple Crown award for Best Airline five times in a row (Fortune 100 Best Companies, 2011). The Great Place to Work Institute, cites statistics published annually by the U.S. Department of Transportation (DOT) that Southwest has ranked number one in customer satisfaction for eleven consecutive years 1991 through 2001. Southwest is the only airline that has made money every year since 1973 (southwest.com).
Southwest Airlines' successful and profitable business model has been driven by several strategies: high aircraft utilization; standard fleet; charismatic leadership; low fare carrier; excellent customer service practice; attractive frequent flier program; innovative and creative marketing program; performance focused organizational culture; strategic human resources management and a lean operations.
Why is Southwest Airlines still so successful after all of those years in the unattractive industry? What is the current economic condition of the Southwest Airlines? The current operational issues or challenges within the company are what? What does Southwest Airlines need to remain competitive? Southwest Airlines is an airplane industry that has evidence because their company is successful.
According to statistics, Southwest Airline carried more passengers than any other US based airline since 2006.These statistics include all the international and national passengers’ routes. It is estimated that Southwest is one of the most profitable airlines in the world.
Many business use the agile organizational methodology. As they require the ability to remain flexible, enduring ever-changing requirements. The agile organization develops more mission-critical, high-profile systems. Sharing responsibility within small teams (of 15 or less) is also a main principle of an agile organization. Never is a hierarchy design operational in the agile organization, as the group possess the ability to over ride decisions made by management. The agile type of organization displayed itself over time as an entrepreneurial type of organization providing the high-speed changing rather than the standardization of a bureaucratic organization (Johnson, Jackson, & Burrows, 2011).
Brief surveys are conducted on a regular basis by the customer service department to ensure quality is consistent throughout the organization. The Federal Drug Administration (FDA) conducts audits of all manufacturing sites to ensure the proper goods manufacturing practices are followed. The FDA also reviews all standard operating procedures (SOPs) relating to product manufacturing and handling.
Total Resource Network (TRN) congratulates Southwest Airlines for thirty-eight years of consecutive profitability. This is a major accomplishment that should be applauded especially during this economic recession and recovery period. Southwest’s success has been attributed to their core values and mission that begin with their employees and exceptional customer service. These two attributes along with low airfares have
Southwest Airlines possesses a very flexible and dynamic organizational structure that allows it to react rapidly, adapt swiftly and view environmental changes as opportunities rather than threats. After September 11, many companies went bankrupt due to this there was an unmet demand of flights. Southwest has taken the need of people to fly faster from one place to another and used it to their advantage by offering safest, fastest and cheapest way. The improved website can help attract more customers. As, it uses only one kind of aircraft its engineers can model an alternative fuel to lower fuel cost and conserve the environment. As proven
This course for juniors and seniors explores firm strategies related to innovation and technological change. We focus on how the success of technological innovations—new products, processes, and services—depends on the firm’s business model. Other key topics include intellectual property rights and the management of technological uncertainty through organizational arrangements such as corporate venturing, spinoffs, and alliances.
I decided to focus on the case of XYZ Electronics Company to help us answer these questions especially it was a good experience for such an international big company what they had been through in terms of change & revolution.
Southwest Airlines began operations in 1971, and has remained profitable after 44 years. The company has experienced challenges such as high fuel prices, a recession, and even the tragedy of 9/11. Their strategy is unique and one-of-a-kind. They have innovated the airline industry by keeping costs low while not sacrificing quality or punctuality.
Motorola was first founded in 1928, making battery eliminators for household radios. In 1929 the company designed and manufactured and car radios, then a new concept, and subsequent sales kept the company afloat during the Great Depression of the 30s.
Companies often employ a number of corporate level strategies as they look for which strategies will help them to succeed in the industry and set the company apart from their competitors, this is the case with Motorola Solutions Inc (Appendix 1). Motorola looked to diversify their company through investments in startups as well as other emerging companies who’s technology and ideas could benefit Motorola. This was a necessary step for Motorola as they look to stay competitive in the Telecommunications industry which continues to have an intense rivalry in order to drive innovation. They are able to successfully find investments by leveraging their ability to
This paper discusses the relative impact of recruitment/selection, training, and development for organizational effectiveness. First, recruitment and selection is discussed. Job analysis is very important in the selection process because it provides a realistic job preview and it identifies relevant traits and abilities needed for the job. Furthermore, predictive validity of several selection methods are discussed from which work samples, GMA, tests, and structured interviews are appeared to be the best predictors of future job performance. Second, the impact of training on organizational effectiveness is discussed. Training design issues are discussed, and it is argued that training can increase organizational effectiveness