Overseas Student Smartphone Brand Preference

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RESEARCH REPORT

Overseas Students Smartphone Brand Preference

Dorina Doda 10177054

Jonnatan Hornsby Hayley Crawford

EA3Q 03.08.2015

Contents
Abstract…………………………………………………………………………………….
Introduction…………………………………………………………………………………
Methodology………………………………………………………………………………..
Results
Chart 1………………………………………………………………………………………
Chart 2………………………………………………………………………………………
Chart 3……………………………………………………………………………………
Chart 4…………………………………………………………………………………….
Discussion…………………………………………………………………………………
Reference …………………………………………………………………………………..
Appendix ……………………………………………………………………………………

Abstract
This research explore the hypothesis that overseas students today prefer branded smartphone because they have a positive perceptions towards their quality and are brand loyal rather than creating self-image. The study was conducted among 50 overseas students, form different nationality, which were collected from Navitas English, Sydney. The instrument chosen for the survey were a questionnaire which was administered informally to the students during the class time and school break. The finding revealed that the majority of overseas students had a positive perception of the

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