Overseas Student Smartphone Brand Preference

In America all you hear about are top brands and how you can’t find anywhere else. This brand is better than that brand, or there is no brand like it. Throughout the years marketing has begun to change the way companies sell their products. They make you believe you can’t live without it, and with it your life will change for the better. They encourage idolizing people who have enough money to use it on top brand accessories only to realize that maybe you should start buying more high brand items so maybe people would look up to you.

Mobile Smart Phones – A BlackBerry Culture: an investigation on Retention and Branding – a case-study

National brands benefit from brand equity and image through their extensive advertising and brand image. Marketing activities can influence the brand image however through pricing and promotions, jingles, slogans and 14 much more. The lower prices of store brands can either be viewed as a competitive advantage or ultimately be associated with lower quality. Brand Loyalty and Store loyalty have an influence on brand purchase choice. Many consumers have loyalty towards certain brands or products and this can be down to their habits and therefore tend to make habitual purchases i.e. purchasing what they always have. Previous research also states that store image also has a major influence on the purchasing behavior of consumers stating that if a store has a nice image and atmosphere then consumers will purchase more of their store brands. Research has also indicated that packaging can be a major influence in purchasing decisions especially at point of purchase and that many store brands try to mimic the packaging of national

The iPhone has significantly changed the way consumers purchase brands; it has enabled them to rely on the company behind the phone making the customer ‘ Brand sensitive’. According to Arvidison (2006) the rise of brands did not only target the consumption of brand culture but it also took in the ‘ world of make’. In the early 80s companies discovered the term ‘ organizational identity’ as a way to direct and adapt a style of command, however, it became important for companies to sell their ‘values and goals to employees, to make them

From the above mentioned statistics it is clear to understand that competition among smartphone manufacturing companies is to become fiercer in the near future of the UK telecom markets. This research emphasis on the effects of brand image on the consumer purchasing decision-making process. The two most popular smartphone brands Apple and Samsung have been stipulated to explore brand equity, brand identity and customer consumption values in order to compare different customer purchase behavior.

Brand is a term that enables the pubic to easily identify a certain company, their offerings in term of goods and product. It is the image that a certain company produces to the public. Brand is a set of expectations, memories, stories and relationship that engaged together, for a consumer’s choice to choose a product or service.

The aim of this research was to investigate which is the best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned in the people’s mind and preferences. The marketing mix is a business tools in marketing product. The marketing mix is often crucial when determining a product or brand’s

Dawar, N. and Parker, P. (1994), 'Marketing universals: consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality", Journal of Marketing, Vol.58No. 2, pp. 81-95.

Research shows that the brand experience is the dominant variable in the psychology of consumer perception. Consumers want to believe that the brand is much more than a logo or symbol their cognitive faculties allow the brand personality to become an extension of the way they view themselves and want the world to view them. For example, Starbucks is much more than a brand of coffee: it is an experience of belonging to

In a highly competitive world, with so many choices for consumers is of vital importance for the companies develop their brand, something that identifies them and differentiate among others, and when customers buy their product they receive more than just a product. Such is the case of Apple, where many people know the real cost of producing an iPhone, however they are willing to pay the price for what the brand represents for them.

IMC 2 IMC Strategies for Building Brands Part 1 Situational analysis Situational analysis eludes gathering of techniques that supervisors utilize to investigate an association 's inner and outside environment to comprehend the association 's capacities, clients and business environment. Strengths of iPhone 5 The iPhone 5 may not look all that not quite the same as past eras, but rather it has a famous look and (what seems, by all accounts, to be) first rate development. The glass and metallic materials utilized give it a high-class and advanced look that puts a large number of today 's cell phone outlines to disgrace. The iPhone 5 has

The brands of today are evolving and changing faster than ever. Face to face interaction, sentiment, and loyalty are now less valued by the consumer than they were years ago. We talk about how to gain this loyalty and sentiment later in the report. Technology and e-commerce have changed the values of the consumer and now we value speed, ease, and low prices. The idea of a brand changes with time due many social and economic trends but the effect it has on consumer buying behavior will be researched and noted like it always has been. Our purpose of this exploratory project will be to determine the effect of brand awareness/brand image on consumer buying behavior and loyalty. We will be researching at how effective or ineffective brand

BRAND BUILDING 2 Assignment 1: How Brands are built Part1. Proposal Apple Incorporation Overview Apple Inc. plans, produces, and markets versatile correspondence and media gadgets, PCs, watches, and convenient advanced music players around the world. The organization likewise offers related programming, administrations, frill, organizing arrangements, and outsider advanced substance and applications (Abrahams & Norfolk, 2014). It offers iPhone, a line of cell phones that involve a telephone, music player, and Internet gadget; iPad, a line of multi-reason tablets; Mac, a line of desktop and convenient PCs; iPod, a line of versatile advanced

Since trust is such an important issue for any brand, companies need to take notice. “In the next five to 10 years, expect trust to become paramount and a trust index to completely reconfigure the ranking of the top 100 global brands” say Husson and Khatilbloo (Kaneshige, 2015). Mobile phones are very personal in nature and are at the

If the marketing of non-branded products were to receive specialized equivalent advertising, the demand for brand named products will decrease. The term “Brand Love” is a connection and emotional attachment to a brand of products because of the pleasures, satisfaction and feelings that it gives the consumers. As discussed in the Marketing Science Institute article, “it might be explained with reference to the psychological literature on interpersonal love. But the deep sense of fit between customers and brands like Apple, Harley, and Starbucks.” (MSI 2012).