Overview And Highlights. Apple Is Often Described As One

1422 WordsFeb 21, 20176 Pages
Overview and Highlights Apple is often described as one the world 's leading consumer electronics and personal computer companies and as of late, one of the most valuable companies in the world. Apple can be described in one sentence, as a company that delivers consistent growth through selling a brand. At its core, Apple’s business is comprised of designing, manufacturing and selling attractive and user friendly devices, in addition to a variety of applications, software and services to complement those products. Product Mix iPhone, iPad, Mac, iPod, Apple Watch , Apple TV and software are Apple’s main products, with iPhone leading the pack as the star. Apple has implemented a rather unique product distribution strategy and…show more content…
To accommodate a sustained competitive advantage, the banding components needs to be cultivated further in order to expand Apple’s target market and to stay ahead of competition. Applying Porter’s 5 forces analysis to Apple 1. Industry rivalry (strong force) This is a crucial area for Apple to consider, as it faces a strong force of rivalry in the industry. Rival companies such as Samsung, google and Microsoft are extremely competitive and this level of rivalry is apparent in their imitation of Apple products, their need to beat Apple in new releases and in their advertising campaigns. 2. Bargaining power of buyers (strong force) The ease and the low cost of switching to other brands carries significant weight and one that Apple needs consider in their strategic planning. Stephanie Talebli FSA Assignment Page 3 of 6 3. Bargaining power of suppliers (weak force) Apple has unlimited options available in this area, as there are numerous suppliers worldwide who would love to work with Apple. This is not a major area of concern for Apple at this time. 4. Threat of new entrants (moderate force) It is extremely capital intensive to enter this market as a newcomer with the intention to compete against Apple. However, considering Samsung was a new comer that positioned itself in direct competition with Apple, the treat
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