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Overview of Four Seasons Strategy

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Q.1. Introduction
Four Seasons is a company that well understood how to be strategic and integrate such in products, services and processes. A Toronto-based hotel chain, Four Seasons places huge importance in enhancing its value through a four pillar strategy and it is this strategy that has been key to the organisations success in establishing its name firmly in the hospitality industry worldwide. The Four Seasons is built upon the pillars of Luxury Hotels, HR
Practices, Uncompromised Customer Service and Business Model.

The Four Pillar Strategy The Four Seasons have seen their strategy develop over a forty-year period; originally the strategy was to combine the informal atmosphere of a motel with the services and …show more content…

The Four Seasons also provides full benefits and other perks, in order to further generate employee satisfaction, productivity and to realize the guests experience. Business-Level Strategy The Four Seasons has developed their business strategy based off the concept of differentiation. They provide their guests with a unique level of service. Their customer focus is primarily business customers, corporate groups and leisure customers. Although the hotels generally attract certain clientele the Four Seasons policy does not allow for discrimination and believes all guests deserve the same exceptional experience. The company has created a strategy that focuses on four important components. The Four Seasons concentrates on “small to medium sized luxury hotels .” This allows hotel management to effectively operate each hotel and provide the guests with more intimacy. The hotel company also concentrates on hotel management services instead of hotel ownership. Management service is one of the Four Seasons main distinctive competencies. The company has established partnerships with investors who provide the backing for hotel development. The investors receive ownership in the hotels while the Four Seasons takes sole responsibility for managing the hotels and resorts. Another component of Four Seasons strategy is their “golden rule” philosophy. The company

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