Personal Decision For Purchase A New City Car

2605 Words Mar 17th, 2015 11 Pages
UNIVERSITY OF MANCHESTER MANCHESTER BUSINESS SCHOOL

MANAGERIAL REPORT

PREPARED FOR
9551251

PREPARED BY
9551251

20/03/2015

Abstract
This report is prepared in response to a need which arose from the personal decision to purchase a new city car. In the following pages it will be attempted to answer burning questions regarding the decision making in the presence of multiple and conflicting criteria. By the use of appropriate techniques it will be illustrated the whole process of decision analysis taking into consideration decision maker’s belief and uncertainty about their values and priorities. The data and the other information on which the analysis has been conducted were supplied by the web during the extensive research market that is followed in these cases.

Contents
Exec Summary 2
Contents 3
1. Introduction 4
2. Methodology 4
3. Results 6
References 7

1. Introduction

To buy a new car is considered as a common decision that the majority of people have already taken or sometime they will take. However, it is more complicated than it seems, as it is based not only on objective criteria but also on subjective attributes and uncertainties. Moreover, this consumer choice should be taken as carefully as possible in order to maximize the utility from this purchase…
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