How To Shape My Professional Marketing Career

I got my first look at the food and beverage industry and was introduced to analytics, sales and marketing at Acosta from there I’ve been blessed to continue that career at AC Nielsen and spent the last 12 years working Kraft Heinz as a Business Sales Manager in charge of millions of dollars’ worth of business….

Many small businesses don’t realize how important their company image really is. The following is a formula for low cost marketing for a small business to create or better their image. To find this formula I interviewed Evan Paull, the owner of a small sign making company based in Annapolis Maryland called ‘Independent Sign Consortium’ or ‘ISC.’ ‘ISC’ was started in 1996 and has had a steady growth ever since. I also interviewed Allison Green, the marketing director of ‘Revisions,’ ‘Revisions’ is based in Baltimore Maryland and is a non-profit organization dedicated to helping the mentally ill.

The first is the great need for small businesses for future economic growth, locally and internationally. There is a tremendous need for small business to keep up with technological advances and environmental changes. Small business can innovate and create new jobs at a faster rate than their larger competitors. Unfortunately, living in times of high crime, recurrent

a. We have asserted that marketing is really the strategic idea of ‘connectedness’ with customers. From the perspective of your final project company, identify and discuss how your company connects with its customers – select from either the marketing concept or the selling concept. Be sure to define each concept and be detailed in your response.

Even with multiple career paths within the marketing field, the primary goal involves building a strong, favorable relationship between the business and the consumer incorporating product value, price, placement, promotion, and excellent customer service. A profitable business cannot exist without paying customers; therefore, the business world depends on marketing leaders. The “Marketing Career Guide” (2016) discloses that the marketing field attracts driven people who like to strategize, identify and monitor trends, crunch numbers, and be creative to induce desired consumer behaviors. The different specialities within the marketing field offer a vast range of salaries. For example, the median annual salary of a marketing manager is $123,450, a public relations manager is $101,510, yet a market research analyst is only $61,290 (“Marketing Career Guide,” 2016). To maintain a favorable public image of an organization and clarify its actions, political decisions, and stance on important issues to the general public, clients, shareholders, and coworkers, the PR manager utilizes experience and ingenuity to fabricate and implement plans of action through press releases, media interviews, fact sheets, websites, research, charity functions, and educational programs (“Public Relations Manager Job Description,” 2016). Ergo, a career as a public relations manager requires a college degree followed by related work experience, provides a challenging forward-thinking work atmosphere

My connection to marketing started when I was a child. My mother’s friend sold beauty products in gorgeous boxes, targeted at female customers in various age groups. Attracted by the exquisite designs and persuasive slogans, I hoped that one day I could come up with such creative marketing ideas. As I grew up, I gained a better understanding of marketing from my father, a corporate sales director. Through our conversations, I learned that while making a sale is undoubtedly important, establishing brand equity and customer loyalty is the ultimate goal. This can only be achieved through successful marketing. Such recognition sparked my interest in exploring the field of marketing, and the real-world experience I’ve gained since then has only strengthened my desire to pursue a marketing career. Admission to ICL’s Strategic Marketing program is a natural next step in my preparation.

After graduation I aspire to be involved in a marketing focused career within the retail industry. The retail industry is a major contributor for the Australian economy and society. That there are over 130,000 retail businesses in Australia. In 2015 the retail industry saw an annual sale amount of $275 billion, up 5% from just that November to the end of trade that year. The retail industry employed 1.2 million people in the period of 2008 to 2009 and is still continuing to grow. Throughout the current decade it has become clear the obvious signs of globalisation affecting the Australian retail industry immensely.

The desired identity mainly refers to the corporate identity pursued by the leaders of the company, or in the other words, the vision of the corporation. The desired identity is closely related to the CEO’s personality and ego, whereas the ideal identity usually is based on a deep research and analysis.

Marketing is an intriguing career field that offers a variety of diverse jobs you can choose from. It is interesting to me because you can try to understand what people want and need, or why people will or won’t buy a product in the future. It is also interesting to observe how you can maximize your profit by selling at the right price aimed at a specific set of consumers. For this project I am researching the Marketing aspect of the business career field. “Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.” (www.wikipedia.com)

I have a strong background in the engineering operation. I’ve experienced the overall product development cycle and led critical projects in R&D, but I lack the business skills in this industry to thrive and think strategically. Therefore, I expect the MBA education will develop my business acumen and Marketing skills.

Currently, I understand that marketing has reached a point where it is indispensable and organizations are increasingly focusing on strategic marketing so that they can compete effectively in the global market. In line with the above notion, my career objective is to become a senior marketing executive who can leverage entrepreneurial vision, e-commerce, and branding to deliver profitable results in an increasingly competitive business world. I aspire to identify long-term opportunities that increase customer outreach and have high returns on investment using minimum costs. Correspondingly, the MSc. degree will equip me with expertise in expert partnership building, market share acceleration, and territory penetration. I aspire to catalyze revenue generation, to drive new product launches, and to create brand awareness at my future

It has been said that purchasing your first car is rite of passage that you will recollect long after the car is gone. Although, this statement holds a considerable measure of truth, what I have acknowledge all through this project is that purchasing your first car, any car, in general, consists of a great deal of searching, examining and decision making.

I interviewed two entrepreneurs one, a retired marketing consultant who spend more than 30 years running a marketing corporation, and second, a young entrepreneur who is currently running a marketing agency in Rochester.

Examine the nature of the distinctive managerial, organisational and developmental characteristics of small businesses vis-à-vis well-resourced large companies. What are the implications of such distinctiveness for small businesses attempting to achieve sustained growth?

Indian government. Therefore, NZAB has to restructure the organization. Most Indian students take Business and IT classes, so