Promotional Strategy And Effective Marketing Communication

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

Every company has their own way to promote their products; McDonald’s is no different. The promotion strategy of McDonald’s could be classified into two aspects, which are the advertising promotion and sales promotion.

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

Promotion: promoting product to target market which may focus on acquiring new customers or retaining customers.

Persuading the customers: - advertisements attracts the customers to buy the products and services of an organisation.

The products that people buy are promoted to bring in new consumers. Promotion requires an organization to have a lot of time. Also a promotion should be clear and t o the point.

The second step is to identify your customers. This is the area where information is gathered in their buying patterns, their customers, likes, and dislikes. It is essential to understand your customers. The company should comprehend the customer at each touch point. The company might also wish to use the essentials of advertising to create intermediaries on your demand chain and better connections with your station members and to remain in contact.

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

Businesses today rely on advertisements to help get the product they are selling more known, convince consumers to purchase the product, and to gain money. Whether you are watching T.V., listening to the radio, scrolling through on the internet, or reading a magazine, there will be advertisements. Businesses have started using ads in different ways, to add certain appeals and ideas. Most enterprises will add an emotional, logical, and ethical appeal to their ads to lure people in.

In business, it is important to use various and innovative promotional strategies to expand the demand of your product and to earn more consumers. It is one of the main things a business or a company must do to keep on working. There are 3 different ways to promote a product: to show information to

McDonald’s can use the power of social media to interact with its consumers to understand their grievances. Perhaps the negative publicity that the company has received is due to lack of proper interaction with the customers (Selcke, 2012). Through social media such as Facebook and Twitter, the company can enlighten the public on the quantity of calories that is present in every food item. Millions of McDonald’s customers can be reached via Facebook and Twitter. The company should use its Facebook pages to apologize for any bad decisions, set the record straight, and even seek advice from its consumers to enhance positive publicity (Selcke, 2012).

Managers plan strategies to control a company’s environment and accomplish its business goals (Pound, E.S., Bell, J.H, Spearman, M.L, 2013). The strategies needed are advertisements with the (1) local newspapers which are distributed two times a week on Tuesday the Herald, and the Trader on Friday. The ad would be created in a way to catch the eyes of the readers, most likely using blurs like, “Stop driving, save gas, and shop for your craft, floral, and wedding supplies at Elegant Beginnings (the talk of the town)”, “One Stop Shop, craft, and wedding supplies”, (2) a radio spot would be purchased to announce the business two times a day, requesting the ad be ran before or after one of the well-known business

Starbucks also deployed the use of social media and online marketing to communicate with their target audience. The social media platforms allow Starbucks to build a brand and promote their products in hopes of spreading awareness through word of mouth (WOM). To promote seasonal beverages Starbucks will post creative content on Instagram. Consumer’s then take the wheel by posting photos of their favorite drinks and tagging the Starbucks account. According to Naylor, Lamberton, and West viewers who see consumers similar to their own demographic supporting a particular brand will lead to a greater affinity for that brand. (p.106). Kotler

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

In the next step of I: Interest, arousing the potential customer's interest by using visuals that relate to him/her. This step requires obtaining information about potential customers. Businesses can conduct studies, take surveys or simply ask questions to gain information about the interest of potential customers, and then implement these cues in advertising