Puma Clever Little Bag : A Firm Led By Yves Behar- Yves Behar

Where there an issues to overcome during the design process? (How was the overall result reached?)

Construction accurately followed the plans, but 3-4 details could have been refined for a more attractive product.

The process is just as important as the materials used in the production. Alongside production technology innovations, brands such as Adidas and Nike have begun to use recycled materials in their shoes. The way to ‘do more with less’ will involve innovations in the types of materials used in products. Adidas has prototyped Primeknit shoes made from recovered ocean fishing nets while Nike is using recycled polyester, diverting plastic bottles from landfills. Furthermore Nike has begun to implement sustainability metrics into their material choice and product design. This helps to ensure that there is greater transparency to the trade-off’s that designers are making between functional performance and environmental impact. To ensure continuous superior product performance a business must drive product innovation as well as

Athletic Supreme is now ready to carry the team to victory by expanding its inventory to include a sportswear product line providing its customers with “one-stop” shopping opportunities saving time and effort with selecting and designing team sports apparel by delivering a relevant product assortment creating an engaging environment and the ultimate customer experience. Hayes and Venkatraman (2015) mentions that sportswear and other performance apparel fill a specific niche market and permeate all aspects of the fashion business providing challenges and opportunities for companies operating in the market. In competitive sports, the implication of the performance of sportswear can often be the difference between winning and

Puma has produce different wide range, such as fashion accessories, sportswear and sportsgood. Puma is also the main producer of enthusiast driving shoes and race suits. Puma already can provide a good quality product. Puma has produce the following products ：Sports shoes, shoes,T-shirts Apparels, Fancy shoes, T shirts ,Water bottles. Product diversification strategies include production of gymnasium equipment, trekking equipment and Nutrition and Fitness consultancy. Product diversification strategy is purpose to make the company get more profit and attract different consumer.

All the time many designers start sketching new styles and as quickly as sketches came off their desks, they are prototyped and tested. At the same time buyers ordered

Nike’s main strategy revolves around product branding. Their brand compromises of a swoosh logo which is accompanied by a message of “just do it”. The logo was imprinted on all of their products with the message developed to express the individuality of their target group. The branding was further promoted by Nike’s relentless approach on the quality of their product as demonstrated when considering overseas business opportunities, quality must not be compromised in order to do so. This ensures consumer satisfaction and loyalty towards Nike.

Changes witnessed over the last few years on mode of packaging and its economic impact.

PUMA is a German Sportswear company that produces and sells sporting and casual apparel to athletes and the average person all over the globe. PUMA is technically a later version of the German sports footwear store, “Dassler Brothers Shoe Factory”, founded by the brothers Rudolf and Adolf Dassler in the early 1920's. Dassler Brothers shoe factory very popular in the 1920's. They had a great amount of exposure. Famous Athletes wore their products and they were worn in events that were really a big deal. For example, at the Olympic Summer Games in Amsterdam in 1928, a lot of the German athletes wore Dassler spikes. In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin wearing spikes made by Dassler. Approximately seven gold medals and five bronze medals were won by world class athletes wearing Dassler shoes and two World and five Olympic records were broken.

PUMA is counted in the leading sports lifestyle companies of the world and is famous for designing and developing footwear, accessories and apparel. PUMA commits to serve its customers by supporting creativity, sustainability and peace. It promises to be fair, loyal, honest and creative in its decisions and actions. The unique feature of PUMA is that it manufactures sports stuff keeping in mind the fashion and style (Parasuraman, Grewal and Krishnan , 2007). It has collaborations with famous designers like Alexandra McQueen and Mihara Yasuhiro. PUMA group that was founded in 1948 has now three brands; PUMA, Tretorn and Cobra Golf. It distributes its products to more than 120 different countries across the globe and has a network of around 11000 employees.

The process of the design must be cost-efficient in order to maximise the profits of the product. Furthermore, due to the cartoneros’ limited funds, there are few choices for available materials. Due to the plight of unemployment in Argentina (Trading economics, 2014), with 7.1 percent unemployment (19 May 2014), the market price of the product needs to be low enough to motivate the locals’ demand and consumption.

Product Design: The chairman chose a stacking design that proved be advantageous over companies that chose a trenching design. A core design was also used for their customized products.

Puma is a sport brand created in 1924 In Germany by Rudolf Dassler the brother of Adolf “Adi” Dassler who founded the competitor ADIDAS.

Adidas is the second largest sportswear and apparels manufacturer (Dogiamis & Vijayashanker, 2009). By far, Adidas holds a market share of 22% (Dogiamis & Vijayashanker, 2009). Adidas had also registered the infamous ‘3 stripes’ as its trademark (Berntson, Jarnemo & Philipson, 2006). The founders of Adidas, Adolf and Rudolf Dassler had the vision of providing athletes with the best suited pair of shoes for their respective sports (Dogiamis & Vijayashanker, 2009). In efforts of achieving that, Adidas is had used the strategy of collaborating with important athletes to gain their insights on the products offered (Berntson, Jarnemo & Philipson, 2006). This contributes to the fact that Adidas had earned

Puma is one of the world’s leading athletic footwear, apparel and accessories companies. The history of the company began in 1948, when Rudolf Dassler, the founder of Puma, had separated from the existing business assets “Gebrüder Dassler Schuhfabrik”. Throughout the years they were the first to introduce many new footwear innovations, including vulcanized soles on soccer shoes, uniquely shaped soles on running shoes to enhance natural motion, athletic shoes with a Velcro strap, and the Puma Disc system, which replaces laces with a series of wires. Thereby gaining a great success in football and athletic boots . In 1986 company went public under the leadership Armin Dassler. In 1993 a new CEO Jochen Zeitz manages to turn the company from the law price to premium company that is ranked as one of the three leading brand in the sporting goods industry .