Qualitative Research Methods

4061 Words17 Pages
Business Research Skills Qualitative Research Report Business Research Skills Qualitative Research Report Teresa Cooney B00251777 Teresa Cooney B00251777 Contents Introduction 2 1. Research Design 3 1.1 Qualitative Research Methods 3 1.2 Thematic Analysis 3 2. Findings and Analysis 6 References 8 Appendix 1 9 Appendix 2 13 Introduction This report has been commissioned by the University of the West of Scotland (Paisley campus) for the Business Research Skills course. All the information contained within the report has been collected through various sources, such as; text books, internet sites, case studies and relevant Journals. The aim of this report was to analyse the interview transcript…show more content…
The most effective research design will include; a statement or objective of the study or research output, a statement of information required on the basis of which the research problem should be solved and the methods of analysis which shall be used to analyse the information collected. Research design is necessary since it promotes the smooth transition of various research operations. The research design can have a significant impact on the quality and reliability of the results collected. It therefore should act as a strong foundation for the entire research. Some advantages of research design are the following; * Helps reduce bias and marginal errors, provides and overview to other experts. * Reduces inaccuracy. * Helps the researcher to prepare to carry out the research in a proper and systematic way. * Can help guide the research in the right direction. 1.1 Qualitative Research Methods One method of research design is qualitative research. Qualitative research methods encompass a range of different research methods that have a broad methodological approach. Qualitative methods look more closely into the why and how of decision making. Denzin and Lincoln (2005) describe qualitative research as involving “… an interpretive naturalistic approach to the world. This means that qualitative researchers study things in their natural settings, attempting to make sense of or interpret phenomena in

More about Qualitative Research Methods

Open Document