Business Research Skills
Qualitative Research Report
Business Research Skills
Qualitative Research Report
Teresa Cooney
B00251777
Teresa Cooney
B00251777
Contents Introduction 2 1. Research Design 3 1.1 Qualitative Research Methods 3 1.2 Thematic Analysis 3 2. Findings and Analysis 6 References 8 Appendix 1 9 Appendix 2 13
Introduction
This report has been commissioned by the University of the West of Scotland (Paisley campus) for the Business Research Skills course.
All the information contained within the report has been collected through various sources, such as; text books, internet sites, case studies and relevant Journals.
The aim of this report was to analyse the interview transcript
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The most effective research design will include; a statement or objective of the study or research output, a statement of information required on the basis of which the research problem should be solved and the methods of analysis which shall be used to analyse the information collected.
Research design is necessary since it promotes the smooth transition of various research operations. The research design can have a significant impact on the quality and reliability of the results collected. It therefore should act as a strong foundation for the entire research. Some advantages of research design are the following; * Helps reduce bias and marginal errors, provides and overview to other experts. * Reduces inaccuracy. * Helps the researcher to prepare to carry out the research in a proper and systematic way. * Can help guide the research in the right direction.
1.1 Qualitative Research Methods
One method of research design is qualitative research. Qualitative research methods encompass a range of different research methods that have a broad methodological approach. Qualitative methods look more closely into the why and how of decision making. Denzin and Lincoln (2005) describe qualitative research as involving “… an interpretive naturalistic approach to the world. This means that qualitative researchers study things in their natural settings, attempting to make sense of or interpret phenomena in
The research design and methods of a study are constructed based on identifying the research problem, developing the theoretical framework, and reviewing the literature (Merriam, 2009). However, the heart of any research design, according to Maxwell (2013), is the research questions. The research questions help to focus the study and influence the choice of research design and methods for data collection. “More than any other aspect of your design, your research questions will have an influence on, and should be responsive to, every other part of your study” (Maxwell, 2013, p. 73).
Qualitative research reflects different ways that researcher’s collect data and explore all of the information through literature review. Participant’s that are reviewing is often observed for analysis while “the role of the researcher focuses as the primary data collection instrument necessitates the identification of personal values, assumptions and biases at the outset of the study; Qualitative researchers ask at least one central question” (Creswell, 2014, which can be explored in several contexts with further questions. According to the text Research Design (2014) “the researcher’s role is typically involved in a
3. Determine an appropriate research design that addresses the research question regarding developmental psychology and also explain why it was chosen.
Creswell, John.W (1998). Qualitative Inquiry and Research Design: Choosing Among Five Traditions., Sage Publication, Oak, California
Qualitative research method is a systematic strategy used for gathering information that are non-numerical, that is, they use visual and narrative words instead of using number. The data collected are from comprehensive case studies, focus groups a qualitative research approach whereby subjects answers an open-ended interview questions, likewise each others ' comments; ethnographies or field observation. (Headlessprofessor, 2012)
A research is valid to the world when a number of key concepts are used in the research design. The document must be organized and planned according to the criteria used in the field. Some important concepts to know include: validity, variable, operationalization, sample, measurement, measurement error, causation, plausible rival explanations, hypothesis, reliability, and unit of analysis. The researcher must learn how to apply each key concept in an effort to make the research study valuable. These concepts will be reviewed individually to be able to understand how to apply them when writing a research paper.
Through the understanding of the elements involved in a research paper, a person can obtain the ability to complete good research. In research there are two questions asked; what is going on for descriptive research and why is it going on for explanatory research. The research design is simply the theory building approach to research. Although research design is the hardest part of research it is vital for research to be guided.
3. Determine an appropriate research design that addresses the research question regarding developmental psychology and also explain why it was chosen.
The qualitative design is an inductive, interpretive and naturalistic approach use in studying people, cases, phenomena, social situations and processes in their natural settings to describe in descriptive terms the meanings that people attach to their lived experiences (Yilmaz, 2013; Cozby & Bates, 2012). According to Yilmaz (2013)
Clearly states the research objectives and the intended methods of research based on the identified key area/s of research. Explain why the proposed methods of research are suitable for the research to be conducted.
This qualitative research is going to explore why married men and married women do not participate in regular physical exercise. Regular physical exercise is an integral part of maintain a healthy lifestyle. Total data analysis of why married men and married women will be done. There are various reasons such as work load, insecurities, children etc. which effect the physical activity of the married men and married women. We are also going to explore the similarities and differences between why married men and married women do not participate in regular physical exercise.
The methodical approach implied provides assistance in examining, whether the information researched was initiated and properly researched. When the researched information has been proven the outcome becomes more prominent and reliable in other research subjects. This is important because it shows the value of the research as well as its reliability and predictability. When a researcher applies the proper methodology and research design the comparison among fact and theory can be verified and it will also provide the researcher ethic procedures needed for the research to be achieved (Vankatesh, Brown, Bala, 2013).
In this section I will explain and describe each part of a Research Designed Process and how researchers use this process. A research process is an iterative process which is complex, is always back and forth when it comes to a process, this process never ends. This process goes two ways there is a Quantitative research and a Qualitative Research. The first way that I will talk about will be the Quantitative Research.
The above objective is fulfilled by initiating an exact design required for performing the research process. The research design illustrates the basic understanding about the research (NLP) and various features.