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Quality Management Case Study: Fairmont, Le Montreux Palace Hotel

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As part of learning outcomes for Managing Service Quality class, we need to critically assess and identify services issues regarding their customer satisfaction of a hospitality organization of our choice.
For my case study I have chosen Fairmont, Le Montreux Palace Hotel situated in the heart of Montreux, Switzerland – to undertake a depth research of the quality approaches towards the customer, as well, their strengths and their weaknesses in guest satisfaction. We will analyze their current quality approaches, identify the strengths and weaknesses of each quality management approach, analyze a type of quality control management and lastly understand the level of the international environment Le Monteux Palace is exposed to.
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• The hotel starts using the same procedures and standards as all the other Fairmont properties, losing a bit of its own characteristics and personality.
Product-Based
Strengths
W eaknesses
• To be able to provide different types of services and goods trying to reach all guests needs (example: vegetarian options in the menu).
• It is complicated to measure and implement one quality standard for all guests.
User-Based
Strengths
W eaknesses
• To provide a personalize service; to be flexible and adapt to the customers needs; example: if a dish is not on the menu and the customer requests, the hotel can do the extra mile to delivered what was requested.
• Not able to manage different guests expectations and meet them.
Manufacturing-Based
Strengths
W eaknesses
• Implement guidelines to ensure quality control is followed, such as HACCP.
• Investment in training and implementation of mandatory procedures.
Value Approach
Strengths
W eaknesses
• To make the guest feel that his investment (service purchased) is worth

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