Reason for Commercial Breaks

People these days have seen so many commercials when it comes to a commercial break they tend not to watch it because it seems like it is always the same thing,so companies really have to spend time and money in putting together a commercial that people will remember by using rhetorical devices like pathos, logos, and ethos. By using the rhetorical devices companies like Heinz are able to make great memorable commercials that people will

With all honesty I don’t watch commercials all my shows are either pre-record, I own the box set, or watched on Netflix. I am not much of political or news person the way I get my news is through social media or through watch my two talk shows. In my household there is six of us there is someone always watching TV, I personally love television shows I would say I watch at least 7 hours of TV a day not all at once but sitting down here and

Children are easily influenced, and this can be taken advantage of in the commercial industry. Thy have the desire to fit in and do what is considered “cool”. Many people believe that people use this desire to their own benefit in order to create profit. While it’s true children are easily manipulated by commercials, these commercials and be beneficial to the child's development. Commercials can be used to bring good ideas and good life skills to children that will lead them to being a successful adults. Commercials aimed at children are ethical because they can reinforce positive behaviors and good ideals. This is shown through articles, press and reports.

Ratings increase budget, etc. However, there must be more consideration for the impact it is creating in society. Parents Television Counsel (PTC) is a non-partisan organization that advocates responsible entertainment. Their mission statement is, “To protect children and families from graphic sex, violence and profanity in the media, because of their proven long-term harmful effects” (PTC, 2015). This is the kind of organization I align myself with personally and professionally by petition support, tracking ads and TV programs and offering

The program that I viewed was Kids Junior Chopped on Food Network. It is considered to be American reality based cooking television game show that has junior kids competing for an end prize. In the short little breaks that are given for commercials to be shown, there was over 6 different commercials and they all happened one right after the other. I have never been really fully conscious as to how quick and short commercials really are, but after viewing this 30 minute show it was brought to my attention that commercials can’t be too long because they need to be able to hold your attention and in the short span of time it needs to be something that will catch a viewer’s eye. Although, often times there are commercials that we just want to end

In a 65-year span, an average American spends around nine years watching television including 975 days of watching just commercials that is two million ads altogether. Parent are wondering what most of those commercials are regarding too? They are mostly businesses that are targeting kids to eat fast food or influence their parents to buy a product like a toy. Parents think that they can just turn off the T.V.? Yes, folks are correct they can shut down the T.V., but there are way more advertisements than just commercials so many that it is hard for even ad savvy parents to keep it away from their children. Marketers will try anything to get the kid to buy their products, or they will put a logo on everything that they can. How do they target

In the articles "The Box That Changed America" and "Television Transformed," the author elaborates on how the television has impacted American culture over time. One article directly gives information on how the TV impacts American children, and Americans. "The Box That Changed America" states that "Kids weren't playing outside as often. Commercials for cigarettes and junk food encouraged bad habits" (Tarshis 21). This shows that American's were becoming more attached to their televisions, leaving less time for other things, such as reading. It also shows that commercials could lead people into doing such things they wouldn't do normally. In the other article, the author writes about how new technology changes how Americans watch TV, and

Television advertising has been a staple for companies since its start in the 1940’s. According to a 2016 study done by Nielsen, the average American adult watches five hours and four minutes of TV per day. Five hours is a large chunk of time to spend watching “the tube”. Companies are aware of this and try to capitalize on this opportunity as much as possible. Additionally, large scale broadcasting events such as the Superbowl and the Oscars are ways for companies to reach more widespread audiences than on a daily basis. These events are key in contributing to some businesses’ yearly revenue.

I appreciate your point of view that at times misplaced advertising devalues film and television to an extent. The real bone of contention is, how a marketed product is placed in uniformity with the demand of the specific presentation. The extra money earned by the producers through product placement gives them more economic power to make the content better. For example, being able to rent a superior sound studio for dubbing. A thorough well-thought product placement provide film and television producers another avenue of income and in-turn the product manufactures get their desired visibility.

Working title: “An examination into the benefits and limitations of companies advertising during the NFL Super Bowl” (previous title: “Why do companies advertise during the Super Bowl?”)

According to many individuals the worst part of listening to the radio are all the commercials. They feel as though commercials are just fillers and serve no real purpose. On power 106FM there is a subtle balance between commercials and music. While listening to this radio station for a full hour there were only 24 commercials. You may be thinking to yourself well I don’t want any commercials at all. Well out

A T.V set may be more dangerous than the kitchen stove because not all the programs are desirable, which most Americans own a T.V set. There are many television critics, which I have heard critics express negative opinions about most of the programs on television. The chief objections are that television has raised the crime rate among young people and has caused students test scores to go down, which we let these programs into our house every night. In addition, many parents believe there is too much sex and violence on the shows, when networks put these shows on early in the evening. Indeed, the majority of the shows are full of fighting and killing, when networks offer these programs night after night.

The Super Bowl is one of the biggest nights in the NFL. Not only for the players of the big game but for the entertainment and only reason I watch the super bowl- commercials. This is where commercials make their day-hit-wonders. And if they aren’t comical, heart string pulling or down right stupid they might as well be left on the Monday night news station.

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their

Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to