Report on Bikaji

As the only company in current industry, ODI faces a problem about future marketing, including customer segmentation, locations of regional offices, pricing policy and the strategy of convincing farmers to use the new product.

To offer huge quality branded merchandise at 20% to 40% low prices below department stores. Provide one shop buying by arranging maximum house furnishing items (30,000 SKU) and offer superior service to make buying experience and BBBY so pleasurable that they become “word of mouth advertisers” of BBBY.

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

Marketing Dissertation B&Q’s Marketing Strategies An adaptation of B&Q’s marketing strategies in the Chinese home improvement market? This dissertation is submitted in part fulfilment of the MA in Marketing.

In all his works and contributions, “Biko was not only seen as a South African liberation struggle hero, but also became a universal symbol of resistance against oppression” (SouthAfrica.info). The effects of his approach to the liberation struggle resulted in a wave of student protests against the seemingly racist and oppressive education system of that time. Inspired and influenced by the ideas of W.E.B Du Bois, Marcus Garvey, and thinkers such as Frantz Fannon, Leopold Senghor, the American Black Panther Party and others, Black consciousness became an increasingly growing phenomenon amongst the black South African community, especially with black students. It grew to become recognised as one of the recognised

In terms of Place, C&C’s mail order distribution channel satisfies the customer needs better than the existing retail model. C&C should focus on further strengthening the existing distribution channel and mitigating the customer’s reluctance to embracing the mail order mode compared to bricks and mortar retail. An analysis of the distribution channel through the P.O.I.M. framework will demonstrate the strengths and potential weaknesses of the C&C distribution model and the best course of action for addressing these attributes.

Not mention, however, the company might be work on the distribution of the dealers. Because Chatterjee mentioned that their major competitors are weakly of distribution.

Flipkart took off as a great E-tailing company. Over the years as it grew, it had to employ various means to increase its sales and incorporate various distribution strategies to ensure efficient delivery and customer satisfaction. Below diagram depicts the basic distribution strategy of Flipkart.

To put the company's products to consumers can be sold through public distribution channels, direct channels, indirect channels.

* Distribution Channels: B&D’s penetration into the distribution channels is low as compared to its major competitor, Makita.

Blain Kitchenware, Inc. (BKI), founded in 1927, is a mid-sized producer of small appliances for residential kitchens. BKI has an approximate 10% market share of the $2.3 billion U.S. market for small kitchen appliances, with 65% of sales originating from the US market. The company is public since 1994, and the majority of the shares is controlled by the founder's family (62% of outstanding shares), who also have a strong representation in the board of directors. Mr. Dubinski - the CEO since 1992 and great-grandson of one of the founders, successfully completed an IPO in 1994 and gradually moved the production abroad in the early 90s. BIK`s current strategy is to complement its

In business, it is important to use various and innovative promotional strategies to expand the demand of your product and to earn more consumers. It is one of the main things a business or a company must do to keep on working. There are 3 different ways to promote a product: to show information to

The long history of Yunnan Baiyao’s brand is facing the inevitable maturity of the product lifecycle. As the majority of the company’s revenue is generated through the domestic market the urgency for product diversification is needed to source out new growth opportunities amidst

The traditional marketing is identifiable with its 4P’s marketing mix: product, place, price and promotion. Armstrong and Kotler (2005, cited in Rahnama and Beiki, 2013) referred to product “as anything that can be offered to the market for attention, acquisition, use, or consumption and that might satisfy a want or need” (p. 147). In the adoption of a strategy for the benefit of the organization, consideration must be given to the development of the product along with its packaging and branding and other aspects which relate to the totality of the product. Place is a traditional marketing mix which includes “channel type, exposure, transportation, distribution, and location” (Rahnama, et al., 2013, p. 147). It has to be remembered that the product must be available to the customers anytime and anywhere, depending on the knowledge of the wants of the customers (Saeed, Bilal and Naz, 2013). The channels, wherein the flow of product’s distribution takes place, have to be monitored and secured in order to ensure that the distribution process runs seamless and product shall reach to the end users as desired. The pricing mix comprises “competition, cost, markups, discounts and geography” (Rahnama, et al., 2013, p. 148). It is

Distribution of the products or services is a vital thing of the sales of the organization. What is the customer want about distribution; how they want get their product or services by research all these things will help to get customers.