3.1 Research Approach and Methodological Choice
Ontology and epistemology are both essential elements of philosophy of knowledge. Ontology refers to the nature of reality, or assumptions about how we see the world. In part of epistemology refers to assumptions about the great way to study the globe (Saunders, Lewis, and Thornhill, 2015). In another word, epistemology is about the way we know things when ontology is about what things are (De Vaus, 2001). As there are several major factors that have effects on the intention to purchase airlines E-ticket. Thus, it is extremely important to discover those factors in order to assist the author to answer the research questions effectively. For this reason, one of the main focusses of this
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Commonly, the importance of research is to provide a clearer proposal of conducting research, which served to set more precise objectives (Ghauri and Gronhaun, 2005). This study discussed the relevant literature on travel behavior, lifestyle segmentation and focused on the travel motivation factors as well as information search element segmentation that affect the choice of travel destinations. The main purpose of this paper is to propose a different group of lifestyle which influences the decision‐making process of international students in parts of the travel motivation factor and information search.
Figure 3.1: The research onion (Saunders et al, 2009, pp.108)
Trochim (2006) stated that there are two forms of approaches which are induction and deduction. Inductive approach conducts the specific to the general, while deductive approach begins with the general and ends with the specific (Trochim, 2006). Creswell and Plano (2007) also supported that the process of deduction work as developing hypotheses based on existing theory, and then designing a research strategy to test the hypotheses. From the literature reviewing on induction and deduction approaches, the deductive approach is matched with this research as it begins with defining theory relate with
Research Question: Across the globe, many people travel and record their experiences for those who don’t have the opportunity to see the world as they do. What is the motivation for these travellers? What demotivates the idea of travel?
Many things will affect people’s decision to travel, the destinations they choose and for how long they stay. Different destinations are affected by different factors, here we will explore these factors and the destinations they effect.
(Gordon, 1995) The process of deductive theories you can provide absolute proof if your conclusion. An example of deductive theories is when an investigation team considers the boyfriend or spouse of the murder of the girlfriend or wife. With inductive theories you begin with the data and then build on the conclusion. (Gordon, 1995) The process of inductive theories determines what general conclusions can be derived from the data used from research but never approaches the truth.
Deductive research is when the research process starts with the use of a theory, and ends with a theory or hypothesis being accepted or rejected.
1.8 What is the difference between developing a theory by induction and developing a theory by deduction?
The research approach is divided by two main groups, the First is Deductive and the Second is Inductive Research Approach. The differences between them are, the Deductive Approach is using the theory and testing it with the aim. However, the Inductive is trying some ways to make a proof in order to genera new theories. In addition, the Inductive usually uses the research questions so that the researchers can narrow the scope of analysing While, Deductive approach is very popular with quantitative research. It is very important for the researcher to decide which Research Approach would be used to have a successful target of their examination Online available at: Deborah (2013). The group has done this research by using the Deductive Approach with the theories from sources.
Gathering information and conducting research is the starting point when a teacher wants to know a best teaching method or practice. Quantitative and qualitative research can be used for a teacher’s research. If quantitative research is used, three types of questions are available, and are of extreme importance. These types of questions include: descriptive, relational, and causal. It is up to the teacher doing the research to decide how to use them. While quantitative research depends on much numeric data and large sample populations, qualitative research depends on more personal interactions and smaller sample population (Schreiber, 2012). This essay will compare and contrast the three primary types of research questions most often used in quantitative research; as well as describe best practices or tips for composing strong qualitative research questions.
This is a deductive study in which hypotheses were generated on the basis of current literature concerning the research topic (Bryman, 2008). Through the findings of my literature review, I developed a testable hypothesis. My methodology consists of an ordered set of steps that I will follow in conducting my research. This method of pre-planned research is referred to as a "linear" research path and helps maintain a direct and narrow focus in quantitative research (Neuman & Robson, 2014).
This section discusses psychological factors of tourism activities. In terms of psychology, tourism is indication of tourists’ ideas and opinions about going on trips, about where to go and what to do, and about how to relate to other tourists, locals, service personnel. (Leiper, cited in Richardson & Fluker 2008, p. 6). Nowadays, there are various choices
The current infrastructure of Air Force Reserve (AFR) medical unit offers various problems and possible solutions for research and study as we continue into the 21st century. However, research methodologies and the availability of information offers opportunities into understanding and gaining knowledge pertaining to leadership, management and the culture as it pertains to the organization. This paper will delve into the qualitative aspect of research methodology and the methods of literature reviews and surveys as tools for gather information, knowledge, cause and effect of hypotheses as they relate to leadership and organizational culture. A discussion of general limitations and research methodology for the final
The study is focused on multiple methods research design. The research design uses deductive approach which involves testing of theoretical preposition by the employment of data collection. A theoretical perspective is used in this paper provides certain direction for the research. From this perspective, particular theories discussed in Section 2 are used to limit the scope of the research and brig a focus to it. The data which used to analyze the central question of the paper is quantitative. Quantitative data includes both primary and secondary data which can contribute to a research process (Saunders et al., 2012). The secondary data was collected primarily through academic journals (peers-reviewed) and some text books which can be found in reference list. The reference list also includes small number of additional readings which highly contributed to the research process.
With world travel market having undergone significant changes over the last few years a new type of tourist has emerged known as the Free Independent Traveler or Tourist (FIT). The definition is broad but tends to refer to people over 35, often, though not necessarily, of above average income who like to travel in small groups, usually couples. They eschew mass tourism and the holiday package concept promoted by Travel operators, in favour of a more individualistic approach to travel. There are two implications to the idea of the Free Independent Traveler. One is important in the context of a marketing niche with a distinct economic behavior whilst the other concentrates more on the philosophy of travel. This distinction can be summarized in how they are described. For the economic importance of tourism and for marketing purposes they are Free Independent Travelers (Upper
In selecting a research methodology, researchers must approach the subject matter with consideration of that which is desired as a data outcome. In light of this, the most commonly used methodologies are quantitative, qualitative and mixed methods. The quantitative study is usually defined so as a result of a clearly delineated range of numerical scales, sets or representations designed to concretely define the findings of the resultant research. By its hypothesis and its methodology, this study will be required to employ a process which is geared toward empirically defensible findings. The determinism of numerical evaluation is widely considered less vulnerable to individual biases unless it can be deduced that such bias informed the composition of the equation methodology.
The field of social science typically applies the research methods of either qualitative or quantitative concept ( ). The quantitative research strategy incorporates approaches which emphasize on quantities. The quantitative method collects data, usually by numbers, and is evaluated by numerical and automated methods. The quantitative approach to research is primarily used in research in the field of physical science (book). However, the qualitative method customarily makes use of words to clarify extensive theories that cannot be apprehended statistically, for instance in such things as: an individual’s principles, state of mind, or objectives. The information that is composed, within the method of
The tradition of traveling abroad knowledge is as old as learning itself. With the development of our society, the internationalization becomes more and more popular, and the links among different countries also become closer and closer. Therefore, study abroad becomes more simple nowadays. Most people especially the parents think that study abroad can enhance a person’s own value. Thus, more and more parents sent their children to study abroad. There are hundreds of thousands international students go to different countries for study every year. However, most people pay more attention to the advantages of study abroad, and ignore the stress of the international students.