Research Methods

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Assignment in Research Methods
1) Overview of various research methods

When writing a Research Paper it is important to know different research methods. These methods help to gather and systemize the information and data in order to scientifically prove the validity of the work. Further will be explained ways how to collect the data.

Research methods are divided in two big blocks: quantitative and qualitative. Quantitative methods are those where results are explained in numbers, whereas qualitative methods define outcomes by what respondents answer. It is more subjective and more open, as results are not described by numbers, but rather as observations. To put both methods differences together: quantitative look more for …show more content…


Fifth type of research method is observation. It can be an observation of a person or of some activity or some model. This method can include when over seeing what people do, what is their behaviour, their relationship with others. Observation can also be on some cases or models, or even comparing two or more activities and making conclusions. This is more called analysis and is very detailed in its structure; therefore it is one of the qualitative methods.

In conclusion, in this essay were described most popular research method types, which can be used almost by every chosen topic to investigate. Before choosing a topic it is important to consider what kind of data researcher wants to collect- quantitative or qualitative, because method aims differ. Surveys and questionnaires are used to collect quantitative and objective data, whereas interviews, experiments and observations are used to gather qualitative and subjective data.

2) Most suitable research methods for topic” Marketing approaches in Real Estate companies in Riga”

In this research aim will be to explore what are the common marketing strategies which real estate companies utilize in Riga and what they aim at. Methods will be used on three biggest real estate companies in Riga- Latio, Arco and Ober Haus. Further will be explained most suitable research methods in order to achieve goal to get to know scheme of

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