Q1): "The marketing function is responsible for communicating the organization’s products and services to its markets in order to generate customer requests for service. For example, market research, marketing activities, etc... Fast food chain as a marketing function it depends on invention promotional materials and advertises on TV". (Nigel, et al., 2013: 6-7).
The Marketing Department plays a necessary role in promoting the business and mission of an organization. It serves as the face of your company, coordinating and producing all materials representing the business. It involves packaging, researching and presenting products and services to consumers. The job of marketing in organizations in today’s world is too important to be
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This process is more efficient if the company and its customers communicate well because customers will inform Tarmac of their needs. One way of communicating the 'Customer First' approach is through the marketing team. Representatives constantly meet customers; they learn useful information while getting sales orders. It might be gossip for the customer but it is business intelligence for Tarmac. (Tarmac, 2017: …show more content…
Mostly, bad coordination in a company or organization can decrease its productivity no matter what. However, for more clarification, I’ll give an example. If a person has to market a new mobile phone, and due to lack of good communication between the employees of different departments, some of the features were missed and this would cause a bad advertising. The department who is responsible for money is finance which includes budget. When a lack of coordination happens between finance and marketing, marketers might end up with an extra which overtake the budget. "Finance consider as an operation like everything around us except the flesh and blood", so by the example I gave here you can be able to understand how important is to coordinate between operations not only between those two business functions. For an organization it is not an option; it is something natural. Employees just have to work together in harmony and they must have good communication skills. (Miriana, 2014:
Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards.
One of the most important functional areas of a business is marketing. Marketing provides the organization with information,
Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.
Marketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different sources; based on these definitions I will explain the importance of marketing in organizational success. Also, I will offer three examples from the business world of the importance of marketing to the
Marketing function – which is responsible for communicating the organization’s products and services to its markets in order to generate customer requests for service
Marketing - The marketing function is responsible for identifying, anticipating and satisfying customer requirements. The marketing function have to carry out market
The role of marketing in an organization is critical to its success. Marketing can be defined as “the management process through which goods and services move from concept to the customer” (businessdictionary.com). Marketing focuses on
Marketing is also important as it helps organizations plan for maintaining the product or service, and the cost associated with maintenance. Quite often organizations create products because the consumer identified a want for the product, but end the end, the product is not successful. Marketing will help organizations reach the target market, which will help increase sales.
Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers want today and will want in the future. The marketing department then plays an important role in taking these goods and services to market through all the channels the business sells through.
Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.
Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer
Unlike public relations by advertising make it control your message. A classic advertising includes determine need or a problem to your potential customers. 6. Critically analyze and evaluate Marketing functions and interrelate with other functional units of the organization 6.1 Analyze of four marketing functions of the organizations
Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.
Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.
In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and